The Book of the Week is “Ogilvy on Advertising” by David Ogilvy published in 1985. The author was the co-founder of what has become a world-famous, worldwide advertising agency– a major feat, as he started his advertising career at 38(!) years old. Perhaps his business has endured because he had the right idea. He wrote that he did not care whether the viewer of an ad said “What a great ad!” Ogilvy’s major goal was to get the viewer to say, “I must go out and buy this product!” This way, he would make money for the client. This book recounts his experiences in the field and provides tips on how to advertise.