The Man Time Forgot

The Book of the Week is “The Man Time Forgot” by Isaiah Wilner, published in 2007.  This ebook tells the history of Time magazine, and contains the biographies of its two original business partners. According to this account, Brit Hadden alone came up with the concept for the magazine, and partnered with Henry Luce to create the publishing company for it.

The concept was to cobble together days-old stories from all the news outlets and retell them in a sassy way, intended to provoke controversy. Hadden believed “Controversy is unrest, and unrest breathes the spirit of progress.” In the mid-1920’s, one could get away with reprinting articles without crediting his sources.

In the nineteen teens, Luce and Hadden had developed a contentious but complementary relationship at the elitist Hotchkiss, a private boarding school in Connecticut, and then continued their teamwork on academic publications at Yale college. There, they competed in a rigorous contest whose prizes consisted of opportunities to work on the school newspaper. They both made the cut.

During WWI, the president of the college allowed academic credit to be given for military courses. In fact, the school became largely a military training ground in the war years. Hadden and Luce availed themselves of training but stayed stateside, although in 1918, President Wilson lowered the age of conscription to 18.

Postwar, consumerism abounded. “As households bought their first automobiles, washing machines and phonographs, companies plastered the streets with billboards.” The public spent its leisure time partaking of magazines, newspapers, books, movies and radio. Sensationalism had become big business.

More and more American residents were able to experience common entertainment. This was advantageous for the ad sales success of Time. When the magazine met its “rate base”– a minimum number of magazines being circulated among the public– it was able to charge more money to its advertisers. Direct mail was a budding advertising outlet for the magazine itself, of which it took full advantage. By the early 1920’s, Time had tens of thousands of readers.

It took several years for Hadden to convince the Post Office to classify Time as a newspaper, affording the national publication faster delivery from its sole office in New York City.

Letters to the editor (some were fictional, concoted by Hadden) was a favorite section of the magazine. The author contends that “Time remained the place to hear the full-throated call of the average American moron, expressing his prejudices with confidence and joy. Subscribers enjoyed reading such letters…”

Sadly, Hadden’s poor health resulted in his untimely death. Until he himself died, Luce was extremely reluctant to concede that Time was Hadden’s idea, and released propaganda making himself and Hadden co-founders. He failed to credit Hadden as the magazine’s true sole creator. Such deception boosted his ego and brought him undeserved honors. Such can be the nature of publishing and public relations.

Louis D. Brandeis, A Life

The Book of the Week is “Louis D. Brandeis, A Life” by Melvin I. Urofsky, published in 2009. This is the lengthy biography of an attorney and Supreme Court Justice.

The youngest of three siblings, Brandeis grew up in Louisville, KY in the 1850’s and 1860’s, and graduated from Harvard Law School.

Prior to the early 20th century, Brandeis felt that his job as an attorney was to help develop a fair solution for all parties involved in a dispute. He felt he was a mediator and moralist, rather than an attorney being paid to favorably act on behalf of and give legal advice to only his client. This mentality led Brandeis to engage in a few conflicts of interest in dealing with his firm’s clients.  For instance, he represented a corporate client in litigation in which a third party was represented by his firm.

Despite becoming embroiled in a few episodes of hypocrisy, Brandeis fought against corrupt, monopolistic practices of various large American institutions. He felt obligated to do what he considered public service, pro bono. Fortunately, his income as a law partner allowed this.

In the United States at the turn of the twentieth century, there were three big insurance companies that wielded an amount of power similar to that of big-name brokerages in the early 2000’s. The outsized ego and greed of the insurance executives, too, led them to manipulate the government, commit accounting irregularities, and abuse their power and the public’s trust. Brandeis took them on, exposing what he thought was their moral depravity. He then found a way for the public to avoid adding to the profits of the evil insurance corporations by initiating the sale of affordable life insurance through savings banks.

Brandeis was nominated a Supreme Court Justice by President Woodrow Wilson in 1916. “When confronted with the first Jew named to the Supreme Court, and in a time of growing nativism, clearly those who ‘feared foreigners’ would oppose the appointment.” Brandeis had to endure four stressful months of hearings and background checking before he was appointed.

Around 1920, Brandeis became active in the Zionist movement. He controversially defined the movement as one in which oppressed Jews could receive financial assistance to improve their lot through settling in Palestine. Since the persecuted Jews who had found a haven in the United States had become successful in their adopted country, they did not need to go to Palestine to build a homeland there. But they were urged to help their fellow Jews who were worse off than themselves, to do so. Other people in the movement felt Brandeis did not truly understand the mentality of the oppressed Jewish immigrants, who viewed Palestine as a place they could freely practice their religion.

During the 1930’s, when Great Britain realized that Arabs greatly outnumbered Jews, and that there was so much oil in the Middle East, she changed her political position on Zionism as mentioned in the Balfour Declaration. She found the Jews argumentative, and wanted Palestine to be “an Arab-dominated region under English tutelage.”

Brandeis favored a workday shorter than twelve or fourteen hours, in order to give unionized American workers time to fulfill their civic responsibilities to get involved in local politics and “as parents and members of their communities.”

As a Supreme Court Justice, Brandeis left an influential legacy in that he had a “… great impact not only on jurisdictional matters but on commercial law, antitrust, administrative law, utility regulation, federalism, and individual liberties.”

Until the Sea Shall Free Them

The Book of the Week is “Until the Sea Shall Free them” by Robert Frump, published in 2001.

This wordy, repetitive, yet suspenseful book tells the detailed story of the February 1983 shipwreck of the Marine Electric, among many other briefly described maritime catastrophes. The scurvy old 605-foot bulk carrier transported coal in the North Atlantic Ocean from Boston, MA to Norfolk, VA.

The investigation of what happened conducted by the Marine Board– a panel of industry officials– was subject to the vagaries of the maritime legal system. Safety inspections of ships were performed by the U.S. Coast Guard and the American Bureau of Shipping. The National Transportation Safety Board was yet another regulatory body of maritime matters.

The Marine Board generated reports on shipping accidents. In rare cases, its recommendations might include Justice Department investigation and prosecution of a shipping company executive, or a review of the license of a ship’s captain; the latter, for criminal law violation, like for negligence in putting men’s lives at risk for failure to follow safety procedures.

A ship’s officers were usually blamed for disasters because ship owners and builders had a friendly relationship with the federal government. Political contributions helped elect candidates who turned a blind eye to regulating safety in marine commerce.

The ship’s top officers were under tremendous pressure to go on a voyage despite safety violations. Whistle-blowing behavior might get them fired. There was always the threat that a rival union would be awarded their current shipping contract. Some men waited more than a year before they could be assigned their next job on a ship.

For years, disasters were waiting to happen, due to the “rationalization, denial, greed and stubbornness” in connection with repairing and mantaining of decades-old ships. In the mid-1970’s, more than one fifth of all deaths from shipping accidents were due to structural failures of the vessels.

Heartbreakingly, during a winter storm at sea, some crew members die when they are so close to surviving. The lifeboats are buffeted about by rough waves and dashed on rocks or into a seawall, or men who lack protective clothing and proper safety equipment, fall into the freezing water while trying to board a rescue boat.

As in many other industries, shipping is one in which the big companies care more about money than seeking to reduce dangerous conditions. Despite poor safety records and the expenses of lawsuits and damage to their reputations, the large players stayed in business through the decades of the twentieth century. On the flip side, in accidents, numerous greedy seamen abused a lenient system that awarded them big bucks in personal injury cases.

Read the book to learn the fates of the parties associated with the Marine Electric after its fall from grace.

Al Jaffee’s Mad Life

The Book of the Week is “Al Jaffee’s Mad Life:  A Biography” by Mary-Lou Weisman, published in 2010.

This book describes the life of the oldest of four sons of neglectful parents. Fortunately, that son had a marketable, incredible talent that allowed him to live a decent life as an adult.

When Jaffee was six years old, in 1927, his mother decided to take her sons from Savannah, Georgia, back with her to a shtetl in an increasingly anti-Semitic Lithuania. The family– absent the father, who stayed in the United States, scrounging out a living as a part-time postal worker– went back and forth between their new and old countries a few times, causing emotional upheaval for all involved.

Read the book to learn the details of Jaffee’s unstable childhood and how he parlayed his experience with hardship into a successful career in cartooning.