Brain Rules

[SIDENOTE: Strangely, anytime, but only when this blogger writes something controversial, or about Donald Trump, WordPress crashes. Just an observation.]

The Book of the Week is “Brain Rules” by John Medina, published in 2008.

The author wrote about various factors that affect brain function, and how the brain can function better with regard to exercise, evolutionary developments, memory, driving, sleep, stress, the senses and gender.

The author claimed that studies have shown that any amount of exercise is better for the brain and body as a whole than no exercise at all. Intelligence can be maximized in work and school environments when people have a knowledge-base plus creativity. Other research showed that a simple experience of magazine-reading changed the neurons in the brain of one identical twin but not the other twin who hadn’t done magazine-reading.

Medina related a few anecdotes from his personal life to illustrate his points. A memorable incident for him occurred when a dog came out of a lake and shook water all over him. During those ten seconds, a normal human brain would “…recruit[s] hundreds of different brain regions and coordinate[s] the electrical activity of millions of neurons.”

The author cited blind gender studies in which subjects were asked their opinions of a person’s behavior; subjects held negative opinions of the person they were told was female, and positive opinions when told the person was male.

Medina crowed about how awesome retention was when research subjects were subjected to multi-sensory presentations (such as academic lectures, as when visuals, written text and verbal communication were used) as opposed to any of these alone.  He advocated minimizing the reading by subjects of large chunks of text because tests showed that it was not as effective at getting subjects to retain information as was multi-media.

It appeared that the author was promoting dumbed-down education in general; perhaps because it is in the best interest of any university professor to tow his employer’s line (and possibly the government’s) in order to continue to receive research grants and further his or her career.

Read the book to learn of more neurological studies and the author’s ideas (which he admits are fantasies) that might improve cognitive functioning at work or school.