Made In America

The Book of the Week is “Made in America” by Peter Ueberroth with Richard Levin and Amy Quinn, published in 1985. This book described what happened when Ueberroth became president of the Los Angeles Olympic Organizing Committee which planned the summer games in 1984.

Ueberroth was elected in early 1979. He immediately had to begin to direct the preparations for the events due to the large scale of the ceremonies and athletic competitions to come. Eventually, thousands of people would work behind the scenes in finance, security, transportation, revenue raising (sponsorship), site selection, etc. in order to optimally enhance the image of the United States in the eyes of the world. Just some of the resources involved “…27 stadiums and facilities located in three states, nine counties, and 29 cities– including satellite soccer sites in Palo Alto, Boston and Annapolis… tougher than staging ten Super Bowls a day for sixteen straight days.”

Ueberroth had previously been a successful entrepreneur, running a travel business. As Los Angeles Olympic Committee president, he had to work with a board of directors consisting of 62 members of the committee, comprised of a few Olympians, and many local bureaucrats and businesspeople.

Numerous Los Angeles taxpayers strongly favored private rather than government funding of the Olympics. They forced the Committee to strictly adhere to soliciting donations from private sources. This was just one of many instances in which Ueberroth became a prime target of people’s wrath in connection with the Olympics. A group of radical aforementioned taxpayers went so far as to kill his two family dogs with poisoned meat. As the planning process progressed, he, his wife and four children were subjected to constant harassment and even death threats.

Everyone was banging down Ueberroth’s door with demands, complaints, suggestions and ideas. He had to worry about teams whose diplomatic relations with other nations were less than ideal, such as Turkey. An exception was made for it and Israel to allow them to hire their own security services.

The security of teams traveling from their accommodations to their various sports venues had to be tight all the way. For example, between UCLA in Westwood (site of accommodations) and Anaheim (the venue), law enforcement jurisdictions included the state police, the Los Angeles Police Department, California Highway Patrol, and the Anaheim Police Department if all went well. If there was a detour, other agencies might have to join in.

Folks who wished to express their dissatisfaction had a Constitutional right to assemble outside the grounds of the athletic venues; the job of security was to protect the people inside.

American President Reagan and Soviet leader Mikhail Gorbachev were conducting arms-reduction negotiations at the same time that the Soviets were pushing to get special advantages for their own athletes. The Soviet Union was spouting propaganda so as to be seen as a freedom-loving sovereignty while keeping its athletes on a short leash to prevent their defections.

Not only that, Ueberroth hoped to minimize unexpected, expensive mishaps out of his control like labor strikes, natural disasters and sponsorship fickleness, not to mention diplomatic power struggles. The rules were more or less dictated by the Olympic Charter in an American presidential election year, in which, eventually 140 nations participated, the highest number up to that time.

Read the book to learn of the subsequent actions of other countries due to the Soviet Union’s behavior and the infinite headaches that Ueberroth had to deal with in organizing the Olympic games.