20 Things You Didn’t Know

The Book of the Week is “20 Things You Didn’t Know About Everything” by the editors of Discovery Magazine and Dean Christopher, published in 2008.  This book briefly covers a range of topics, regaling the reader with trivia and interesting factoids.

One topic covered was airport security. As might be recalled, at this book’s writing, “The U.S. government continues to spend untold billions developing technology designed to detect weapons [which were never found in Iraq]– but extremely little on techniques and training to ferret out troublemakers at our airports.”

There are at least sixteen thousand classified species of bees. On average, bees fly at fifteen miles per hour. The honey they make can be used as an antibacterial wound-healer, because it contains certain infection-fighting substances. The chapter on mosquitoes lamented that people must learn to live with the blood-sucking bugs; however, it completely failed to mention that there exist fish that eat mosquito eggs, thus keeping the pest’s population down in certain places in the world, such as Florida and Australia.

At the book’s writing, there was a museum on the history of contraceptives in Toronto, Canada. Read the book to learn additional fun information.

Behind the Times

The Book of the Week is “Behind the Times, Inside the New York Times” by Edwin Diamond, published in 1993. This book tells the history of the newspaper and the people who, through generations, to help it stay in business, changed its contents, its target readers (and therefore its sales territory) and its personnel.

In the 1950’s, the Times consisted of four realms: the weekday paper, the Sunday edition, the foreign correspondents, and the Washington bureau. Each had its own hierarchy, but all employees encountered an arrogant corporate culture because their difficulty in getting hired helped project an image of an exclusive club from which they derived prestige.

In the 1980’s, the paper was forced to look to the suburbs for readers, and acquire various west-coast newspapers, a magazine group and broadcast properties. Advertisers were able to glean significantly more marketing data and more predictable circulation numbers on readers with expanded home delivery.

The Times was a family-owned enterprise whose eventual patriarch, Punch Sulzberger served as the top leader for three decades, into the early 1990’s.  Unfortunately, he was resistant to change, so finalizing a decision to make a major revision to the paper, say, to add a section or column, took months or even years.

A task force did not always help speed up the process because the business and news departments had different goals. Finally, in 1982, the business side sold out in the name of staying in business. The managing editor began to allow “product placement” in news stories. In the 1980’s, a financial turnaround was enjoyed by the paper, in large part thanks to fashion reporting.

Around the same time, the Times’ hegemony reached its peak when competing print news sources had gone out of business. Many readers used the paper as their bible as to which performing arts shows to attend, which movies and videos to view, and which books to read. The paper was eventually taken to task– for its conflicts of interest in its exertion of extreme undue influence of such entertainment for decades– by someone who had a point. However, that someone also had an ulterior motive aside from exposing greed and abuse of power.

Sadly, the 1990’s gave way to more and more opinion writing rather than conveyance of new information. Read the book to learn much more about the reasons for the changing Times.

Werner Erhard

The Book of the Week is “Werner Erhard, The Transformation of a Man, The Founding of est” by W.W. Bartley, III, published in 1978. This is a biography of the founder of a consciousness-raising movement of the 1970’s.

Born with the name Jack Rosenberg in 1935, the subject of this biography grew up in the Philadelphia area, raised as an Episcopalian. He was the oldest of three siblings, who were born after he turned twelve years old. As a teenager, he rebelled against his mother, who treated him like a spouse rather than a son. Additionally, he got his girlfriend pregnant. Rosenberg and his girlfriend wed just after he turned eighteen years old. They had three additional children but he abandoned his family and absconded with another woman. Rosenberg thought of himself as a victim. In his words, “That requires that someone must have done it to you. That person is automatically bad, and may be punished. As a victim, you get to be righteous…”

In May 1960, Jack Rosenberg changed his name to Werner Erhard in order to transform himself into the complete opposite of what he once was. This also involved cutting off all communication with his first wife, children and immediate family. This he did for more than a decade. But in his new self, Erhard found his calling. He was a spellbinder as a salesman. He began training sales forces and making lots of money. Erhard used an unconventional approach to door-to-door sales: communication based on trust through total honesty rather than attempting to make a quick buck. He became incredibly well-read in psychology and philosophy.

Finally, Erhard jumped on the behavior-modification-training bandwagon fad of the 1970’s, naming his business “Erhard Seminars Training.” He held therapy sessions for hundreds of people at a time, pressuring them to change the “positionalities” of their minds by getting rid of their righteousness, regret and resentment. He lectured them on perfectionism with regard to attention to detail. Anything less would mean they were just surviving and not maximizing happiness.

In the real world, people tolerate bad customer service and mean corporate cultures because they must; in the ideal world Erhard envisioned– people’s effective, honest communication would help them shed their value judgments in their existence, activities and possessions in a way that would make them happy.

Read the book to learn a wealth of additional details on Erhard’s life and how he came to realize that he was meant to help his customers and clients improve their lives.

My Life So Far

The Book of the Week is “My Life So Far” by Jane Fonda, published in 2005. This insightful autobiography describes an actress, activist and exercise instructor whose childhood family life was psychologically challenged. Throughout her life, she has been continually working through various emotional, moral and gender issues.

Born in the Santa Monica Mountains in December 1937, Fonda was lavishly raised alternately by a nanny and her parents, who were absent on and off. Her father was a famous actor on Broadway and in movies; her mother, until she suicided, was in and out of mental hospitals. Fonda was close with her younger brother, Peter. She became a bulimic and developed an “appeaser” personality.

Although Fonda had a leg up in her career due to her famous father, she chose to engage in activities that she felt were societally beneficial. The media and the U.S. government, however, treated her like a criminal. She was put under surveillance by the FBI, CIA, State Department, IRS and Treasury Department, which created dossiers of thousands upon thousands of pages just about her. In 1979, she settled a lawsuit against them in which the government admitted its guilt.

In 1972, Fonda visited Hanoi to gather information and inform the American people about Nixon’s evil Vietnam-War schemes, a few of which were already in progress. Later that same year at the Academy Awards ceremony when she won a Best Actress Oscar for “Klute,” she maturely did NOT make a political statement, having been told it was the inappropriate place for doing so.

Fonda believed that presidents made war due to their feeling pressure from society to prove their masculinity. She herself was a product of this same environment, judging from her taste in men. Her third husband– media billionaire Ted Turner– “…was unable to experience intimacy because there just wasn’t room in his brain for words other than his own.” He was an emotionally needy narcissist.

Read the book to learn how Jane overcame her eating disorder, achieved success in acting, exercise-business enterprises and political activism, and how she improved her relationships with family and friends.

The Mansions of Long Island’s Gold Coast

The Book of the Week is “The Mansions of Long Island’s Gold Coast” by Monica Randall, published in 1979. This book describes disgusting excess; specifically, the luxurious residences built or owned by the super-rich on the north shore of Long Island, New York starting in the late 1800’s. It would have been helpful for the reader to see one or more maps to understand their locations.

The areas mentioned included Manhasset, Roslyn, Sands Point, Lattingtown, Glen Cove, Bayville, Syosset, Woodbury, Old Westbury, Centerport, Oyster Bay, Great Neck, Huntington, Jericho, Hempstead, Oak Point, Cold Spring Harbor and Northport.

Leisure activities enjoyed on the grounds of the estates included fox hunting, swimming, billiards, tennis, golf, horseback riding, dancing, cinema, bowling, squash, riflery, gardening, tea parties, boating, music, theater, skiing, etc., etc., etc.

Tens of workers were required to maintain all the different structures and serve the people on the properties daily, to say nothing of special events. Many good times were had through the years; however, many properties were abandoned during WWII, as the household help aided in the war effort. Another reason the mansions stood idle for decades, is that the residents died and their families could not afford the upkeep. Property taxes rose and it was just easier to default on them. Vandals and thieves ravaged the unsecured buildings. A very few were converted into tourist attractions.

Read the book to learn the details on the people involved with the estates, and their features and fates.

Brain Rules

[SIDENOTE: Strangely, anytime, but only when this blogger writes something controversial, or about Donald Trump, WordPress crashes. Just an observation.]

The Book of the Week is “Brain Rules” by John Medina, published in 2008.

The author wrote about various factors that affect brain function, and how the brain can function better with regard to exercise, evolutionary developments, memory, driving, sleep, stress, the senses and gender.

The author claimed that studies have shown that any amount of exercise is better for the brain and body as a whole than no exercise at all. Intelligence can be maximized in work and school environments when people have a knowledge-base plus creativity. Other research showed that a simple experience of magazine-reading changed the neurons in the brain of one identical twin but not the other twin who hadn’t done magazine-reading.

Medina related a few anecdotes from his personal life to illustrate his points. A memorable incident for him occurred when a dog came out of a lake and shook water all over him. During those ten seconds, a normal human brain would “…recruit[s] hundreds of different brain regions and coordinate[s] the electrical activity of millions of neurons.”

The author cited blind gender studies in which subjects were asked their opinions of a person’s behavior; subjects held negative opinions of the person they were told was female, and positive opinions when told the person was male.

Medina crowed about how awesome retention was when research subjects were subjected to multi-sensory presentations (such as academic lectures, as when visuals, written text and verbal communication were used) as opposed to any of these alone.  He advocated minimizing the reading by subjects of large chunks of text because tests showed that it was not as effective at getting subjects to retain information as was multi-media.

It appeared that the author was promoting dumbed-down education in general; perhaps because it is in the best interest of any university professor to tow his employer’s line (and possibly the government’s) in order to continue to receive research grants and further his or her career.

Read the book to learn of more neurological studies and the author’s ideas (which he admits are fantasies) that might improve cognitive functioning at work or school.

The Franchise

The Book of the Week is “The Franchise, A History of Sports Illustrated Magazine” by Michael MacCambridge, published in 2009. There were two attempts to publish a magazine called Sports Illustrated in the late 1930’s and again in the late 1940’s, but both failed after a few years.

In summer 1954, Sports Illustrated (SI) was launched for wealthy men who engaged in golfing, croquet and yachting. Time, Inc. was able to arouse significant interest in its new magazine venture by soliciting existing subscribers of Time and Life.

Sidenote– The New Haven line leased out private rail cars to wealthy Westchester-County New York commuters. Rye was one train stop of the 1950’s Sports Illustrated’s first project manager, who got his shoes shined and was served ice water on his way to work.

Postwar prosperity and more leisure time allowed Americans to do more ping pong, softball, bowling, roller skating and boating. The original goal was for the publication to project a brand image of superiority in quality and comprehensiveness in coverage. However, target readers– athletes and spectators– were not thought of as intellectuals, so there was doubt as to whether they would read a magazine, even if it was about their hobbies.

The 1960’s saw television decrease the intellect of the nation as a whole, but it caused the popularity of such spectator sports as baseball, football and basketball, to soar.

The main competitive advantage of the magazine was full color photos. The publishing of those photos, even when generated with the latest technology, was very expensive and had a lead time of days. Nevertheless, in those days, publishers were willing to spend lots of money to ensure quality, and gave new projects lots of time to develop into successful ventures. SI was losing money for ten years before it turned the corner.

Long lunches and greatly exaggerated expense-account claims were also rife then. As were excessive alcohol consumption and bloated staffing. Starting in spring 1974, at SI, there was a team of four editors for every single article in every issue.

In September 1979, the magazine’s major area of dominance (college football and basketball recaps) was attacked with the introduction of ESPN.

Beginning in the late 1980’s, staffers “…willfully blurred the line between… edit and business, publicity and journalism.” The ethics conflict peaked during the 1996 Olympics, when “… the effect of having the business side of the magazine promoting an event that the editorial side was covering was profound and distracting.”

Read the book to learn of the other obvious contrasts between Sports Illustrated‘s early history and the current climate in magazine publishing in general in terms of sloppiness, illiteracy and lack of fact-checking, not to mention lack of ethics (mostly due to unwillingness to spend money on quality, and too much focus on the big dollar sign); the people who ran SI; their office politics; and their ability to change with the times.