The Bonus Book of the Week is “Almost Golden, Jessica Savitch and the Selling of Television News” by Gwenda Blair, published in 1988.
Born in February 1947 in a Philadelphia suburb, Savitch began her broadcasting career in her teenage years. Her high school boyfriend helped get her a job at a small radio station in the Atlantic City area.
Savitch attended upstate New York’s Ithaca college, which had an extensive communications department that taught students how to be producers and cinematographers, as even news-broadcasting was becoming a show-business process. Television was the visual medium at the height of its popularity, that cranked out image-making content– with quantity over quality.
The mentality of the male administrators and students who were affiliated with the school radio station, was that females should not go on the air. Savitch aggressively lobbied against the males’ sexism, but she was still given low-level, off-hours assignments, as competition was fierce.
As a student, Savitch did all sorts of broadcasting and modeling gigs, as she was good-looking and videogenic. By autumn 1968, she had become an anchorwoman at a local (rather than network) TV station in Houston.
Starting in 1971, female employees began to agitate against gender discrimination at NBC. The network tried to appease them by giving them fancier titles but gave them neither higher-level work nor raised their salaries to those of males in equivalent positions. Finally, in 1977, female plaintiffs won a lawsuit that compensated them monetarily, but could never make them whole psychologically.
Meanwhile in 1973, Savitch was covering the human interest element in TV-news stories about females, such as natural childbirth and rape. At the time, those were touchy subjects for television, so they had yet to make the talk-show circuits.
Part of the reason Savitch’s career stalled in the early 1980’s, was that she was acting like a prima donna, insisting that her employer provide her with an entourage: a hairdresser, makeup artist, wardrobe and security guard. Another was that her beauty and great composure on-screen went only so far. She lacked strong intellectual story-gathering and writing skills.
The author inexplicably quoted individuals she interviewed as saying that Savitch’s years-long cocaine use couldn’t (!?) be detected in her appearance or behavior up until a specific incident that occurred in autumn of 1983.
Perhaps the author didn’t want to denigrate members of the entertainment industry by writing that even into the 1980’s, alcohol and drug use was rampant. It was still the elephant in the room until various people and entities (Betty Ford, MADD and talk shows, among others) forced cultural changes for the better, in American society.
Anyway, read the book to learn of many other aspects of Savitch’s lifestyle and personality that led to her fate.