Maverick

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The Book of the Week is “Maverick, The Personal War of A Vietnam Cobra Pilot” by Dennis J. Marvicsin and Jerold A. Greenfield, published in 1990. Marvicsin nicknamed himself “Maverick.”

Born in 1940 in Mansfield in Ohio, Maverick had a burning desire to become a helicopter pilot. He joined the Navy right out of high school, but after a year and a half, switched to the Army in order to fulfill his dream. In September 1964, he began boot camp in Fort Wolters in Texas, and finished advanced training in Fort Rucker in Alabama.

According to the book (which appeared to be credible although it lacked Notes, Sources, References, or Bibliography and an index), in 1965, Maverick began his first Vietnam-War tour in Vinh Long. The American military base there had comfortable living conditions, and creature comforts such as alcohol and cigarettes. At his periodic reassignments to other locations, he encountered primitive accommodations. He began by flying re-supply missions to ARVN troops and American advisers in the Cam Ranh Bay area before a full military installation was built there.

The American military killed not only the enemy, but also dangerous animals such as tigers, and elephants because they were useful beasts of burden to the enemy. In autumn 1965, when he began flying a Huey helicopter that had the ability to return fire– for the purpose of rescuing the war-wounded– he took to the work like a fish to water. When they answered a typical call for help, he and the three other adrenaline-junkies in his crew rushed to “… the middle of the jungle, miles from the base, but someone had set off a red smoke grenade which meant enemy fire.” A crashed or shot-down chopper might be stuck in the trees with fire all around, and the pilot pinned in the wreckage’s cockpit.

On more than one mission, Maverick got to host a highly-decorated military bigwig. This, in an allegedly aerodynamically improved aircraft (but it had yet to be perfected and was shot down), such as the “…brand new Charlie-Model Huey with the fancy 540 rotor system, and now it’s fancy garbage and it’s on fire…”

Maverick began his second tour in Vietnam in Tay Ninh, a mountainous region where the Viet Cong had made tunnels underground. The Huey helicopter had been replaced by the Cobra, which was easier to maneuver but had its own flaws. Regardless, the traumas of war had caused Maverick to become twice shy about getting emotionally close to his fellow soldiers. He said, “First tour, you make friends and they get blown up or shot down or simply never come back. Second tour, you make no friends.” One of numerous other emotionally troubling aspects of Maverick’s participation in the war was not knowing how long it would be, if ever, before he was released when he was taken as a Prisoner of War.

Read the book to learn of many more episodes of Maverick’s personal experiences in combat, in captivity, and in collecting medals and glory.

North By Northwest / My Old Man and the Sea

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The first Book of the Week is “North By Northwest, A Seafaring Family on Deadly Alaska Waters” by Captain Sig Hansen and Mark Sundeen, published in 2010.

Born in the Seattle area in 1966, Hansen was of Norwegian ancestry. He was mentored in fishing for a living by his grandfather, father, and the Norwegian fishing community. His older male relatives had been sourcing seafood for decades. The community had been growing in the upper Midwest in the United States since the early 1800’s. It was a lucrative, male-dominated career– a subculture bearing a resemblance to military life in certain ways:

  • Teamwork was required of five or six men who lived in close quarters, doing rigorous physical work under life-threatening conditions at all times at sea;
  • There were numerous ways to: become seriously injured, and / or suffer serious financial losses rather than reap huge financial gains from selling expensive seafood;
  • The crew consisted of a hierarchy whose entry involved initiation rites in the form of practical jokes that were not always harmless; and
  • Even during the off-season, the men’s drinking fostered male bonding that allowed them to mitigate the emotional stress of their work, and maintain their relationships in the old-boy network.

After high school, Hansen apprenticed as a deckhand on his father’s boat. The men were away at sea from nine to eleven months of the year, using “pots” (large, unwieldy cages that trap the seafood) to catch: red crab in the Bering Sea and near Nome in Alaska and near Adak, blue crab at St. Matthew, and opilio crab at Dutch Harbor.

In the 1980’s, the fishermen were allowed to carry boxes of live crabs in the plane cabin on Reeve Aleutian Airways. When starting their winter fishing season, if they were extremely lucky, they could complete their flight from Anchorage to Dutch Harbor in Alaska on an icy twin-prop plane. They booked it months in advance, arrived at the airport in the wee hours of the morning, and prayed that the weather would cooperate.

Read the book to learn a little history about seafaring in general, including the context of the following quote:

“That winter he was killed by Hawaiians at Kealakekua Bay, his body torn apart and burned.”

and much more about Hansen’s life and times in his community. By the way, he appeared on the reality TV show, “Deadliest Catch.”

The second Book of the Week is “My Old Man and the Sea, A Father and Son Sail Around Cape Horn” by David Hays and Daniel Hays, published in 1995. Father and son alternately described, beginning in the new year of 1985, their adventures at sea– sailing (with no motor) on a tiny yacht for fun from New London, Connecticut southward thousands of miles, and eventually, around the tip of South America from west to east (the less dangerous route). They began testing their boat in fall 1984, sailing through the Panama Canal, and the Caribbean Sea.

As they well knew, all kinds of discomforts and life-threatening dangers awaited them. That was the challenge of it. Even with all of their experience in purchasing the boat, making it seaworthy (over the course of two years), maintaining their (then-primitive) communications and navigation equipment (which required them to pack thousands of items for every possible scenario they might encounter), they still suffered injuries, seasickness, hangovers, etc. When sailing along the South Carolina and Georgia coasts, the chart warned them to watch out for “… unexploded mines, rocket casings and torpedoes, and chemical warfare dumpings.”

On their voyages, they met with visiting family or friends to celebrate Jewish holidays such as Yom Kippur. They attended a service at a synagogue on the island of Jamaica. The ark and dais were at opposite ends of the sanctuary, on a floor comprised of sand (representative of a desert).

Much later, when they arrived at a port in the Galapagos Islands, local law allowed them to pollute the water there for only three days; then they had to ship out. The authors described the area thusly: “In the name of white rice and virginity, Western man spent a good two hundred years raping, robbing, and leaving neat diseases here.” It was rumored to be a gateway to Atlantis, and the approximate population was three thousand.

The onshore entertainment consisted of the American movie “Blade Runner” whose soundtrack was poor quality, and whose reels were screened out of order, but the native people in the theater were undemanding.

The authors related that it is easily conceivable that about a hundred men could have made the sculptures on Easter Island over the course of a few decades, thus blowing speculations of alien-artists out of the water.

Read the book to: learn additional info about the authors’ adventures at sea (including their crazy pets), about previous trips made by them and others, see sample pages of their log, a diagram of their boat, and much more.

Every Town is a Sports Town

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“Its demise was caused by low attendance, conflicting agendas among the owners, and a number of very poor business decisions.”

MLB? Possibly, but definitely the USFL by 1985.

Regardless, the Book of the Week is “Every Town is a Sports Town; Business Leadership at ESPN, from the Mailroom to the Boardroom” by George Bodenheimer with Donald T. Phillips, published in 2015.

In September 1979, the Bristol, Connecticut-based cable-TV channel ESPN began televising sports-related shows, by means of deals with: RCA (regarding a space-satellite), the NCAA (regarding covering basketball games), and Anheuser-Busch (regarding sponsoring the programs). The initial concept of the then-shoestring operation was to dispense information on sports 24/7, to serve fans. ESPN won contracts to show March Madness games and the NFL draft to start.

The workplace was team-oriented with a family-feel, so everyone was a jack-of-all-trades. In 1981, the author, a recent college graduate, worked as a mailroom guy and chauffeur of sorts, for executives of ESPN. He was later promoted to videotape librarian. He was willing to relocate when the company opened new branch offices, including Denver.

Anyway, ESPN could not survive financially on ad revenue alone, as the company was paying cable operators to carry its channel. It saw a loss of $25 million annually until it negotiated in 1982 to have cable operators pay the company a certain number of cents for each household receiving its channel, and that figure could rise up to a certain maximum percentage during the term of a multi-year contract.

Due to the ultimate takeover by Capital Cities Communications, and a favorable change in media law– ESPN grew by leaps and bounds. Meanwhile, it added professional tennis, golf, NASCAR, World Cup soccer, the America’s Cup yacht race, and Sunday Night Football (for which ESPN had to pay the NFL) to its lineup in the mid-1980’s.

Globalization, recording devices, the Internet and mobile devices have made the negotiations over intellectual-property rights and sports programming between and among ESPN and other stakeholders, infinitely more complicated. In 1985, ESPN could be watched in about 30 million viewer-households in America; in 1999– in about 80 million in America and about 100 million elsewhere worldwide.

Read the book to learn: of how the author achieved a high position at ESPN, and how he boosted the morale, energy and innovative thinking of his fellow employees; what the company did when it saw its ratings plummet; what his executive team did to resolve the controversy that arose when ESPN made a movie in which the “F” word was uttered approximately thirty times; about the author’s business philosophy; and much more about the history of ESPN.

ENDNOTE: The author’s photo appears on the book’s cover with his head very slightly tilted. This flex is pleasing to the human brain, projecting the impression that he is a people-person. His boyish good looks probably served him well, too. [Total lack of head-flex, projects an unfriendly vibe.]

Vincent Price

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The Book of the Week is “Vincent Price, His Movies, His Plays, His Life” by Vincent Price, published in 1978.

Born in May 1911 in Saint Louis, Price was the youngest of four children. He broke into the movies in the 1930’s, when Hollywood made three to four hundred movies annually. In 1956, he appeared, along with Charlton Heston in the most expensive movie ever made at that time: The Ten Commandments. Filming it took eight years; some of it on-location in Egypt, where the Red Sea was parted with then-state-of-the art special effects.

The author claimed that there was fierce competition for roles in the horror genre of the 1950’s, but he had acted in more than a hundred films by 1971. He worked with Boris Karloff, who was able to portray a sympathetic, human-like, but at the same time, scary character. When Karloff played Frankenstein’s monster– who committed evil acts– he wore an excessive quantity of makeup, and screws in his neck, but with a lisp in his speech. There must be villains as well as heroes in entertainment stories, in order to drive the plot.

In many films, Price had to put up with absurdity: “So here we both were, co-starring with a talking fly, and trying to speak our lines while staring at a spider’s web” in The Fly in 1958. By the 1960’s, he was guest-starring on TV as the villain “Egghead” in Batman; in the Brady Bunch, Muppet Show and Hollywood Squares.

In 1961, Price, for no pay, served on the White House Fine Arts Committee to help redecorate the U.S. president’s residence. Beginning in September 1962, upon amassing a valuable art collection, he also became an art consultant to Sears Roebuck & Co. Its stores sold works of truly famous artists (Rembrandt, Goya, Van Gogh, Whistler, and Andrew Wyeth) for the payment plan of $5 down and $10 a month thereafter. Price wrote cookbooks, too.

Read the book to learn additional information about Price’s life and times.