Ben & Jerry’s: The Inside Scoop

The Book of the Week is “Ben & Jerry’s: The Inside Scoop, How Two Real Guys Built A Business With A Social Conscience and A Sense of Humor” by Fred Lager published in 1995.

Ben Cohen and Jerry Greenfield, a couple of childhood friends who had drifted apart, resumed their friendship in their late twenties. Their work lives were aimless at the time, so they decided to go into business together. They settled on selling ice cream, based on Ben’s life philosophy, “If it’s not fun, why do it?”

Ben and Jerry worked around the clock in the couple of years it took to create a business plan and convert a gas station in Burlington, Vermont to an ice cream store. The 1978 Grand Opening saw the giveaway of free ice cream cones to the public. This book– the owners’ first– describes the trials, tribulations and triumphs they experienced in getting the business up and running, and growing.

Don’t Try This At Home

The Book of the Week is “Don’t Try This At Home” edited by Kimberly Witherspoon and Andrew Friedman, published in 2005.  This is a compilation of anecdotes from chefs who encountered some difficult situations during their careers.  Some told of “making lemons from lemonade” and others gave a general overview of their experiences.

Four chefs whose stories were particularly intriguing, include Daniel Boulud, David Burke, Marcus Samuelsson and Geoffrey Zakarian.

Boulud recounted an episode in which, as culinary chairman of a fundraising event, he and his staff and extra hired help were required to make 1,200 servings of pea soup.  The “400 pounds of a variety of five peas” were to be stored in “25-gallon stainless steel containers set in ice water.”  Certain people failed to stir the soup hourly overnight, as they should have done, so it fermented.  The next morning, “All twelve hundred servings’ worth, was sour, useless garbage.”  The guests would be arriving that evening and were expecting high-end pea soup.

Burke is another chef who also saw a serious problem for which he had to come up with a solution quickly.  He was supposed to cater a man’s fiftieth birthday party at which there would be a surprise dessert, envisioned by the wife.  She wanted a greatly enlarged, custom-made French dessert (“floating islands”) that would serve 200 guests. However, all of the meringues to be used in the dish collapsed, producing a very unprofessional look.  It could not be presented at the end of the meal.  What to do?

It was a language barrier that caused the Swedish-speaking Samuelsson excessive grief while he was working at a restaurant in Switzerland.  This was on New Years’ Eve, no less– one of the biggest nights of the year for business.  He was asked to make terrine, which required proper setting of gelatine.  He had never used powdered gelatine before, could not understand the German, French and Italian instructions on the package, and did not ask anyone for help. The resulting concoction smelled bad, and resembled bathtub mold. Was it too late to salvage the situation?

Zakarian tells of how he became a foodie.  When he fell in love with France on a college assignment, he scrapped his academic plans to enjoy the fine food there instead.  Even so, as a starving student, he led a frugal existence, until two strokes of great good luck allowed him to partake of more luxury than otherwise.

Ogilvy on Advertising

The Book of the Week is “Ogilvy on Advertising” by David Ogilvy published in 1985.  The author was the co-founder of what has become a world-famous, worldwide advertising agency– a major feat, as he started his advertising career at 38(!) years old.  Perhaps his business has endured because he had the right idea.  He wrote that he did not care whether the viewer of an ad said “What a great ad!”  Ogilvy’s major goal was to get the viewer to say, “I must go out and buy this product!”  This way, he would make money for the client.  This book recounts his experiences in the field and provides tips on how to advertise.

Kitchen Confidential

The Book of the Week is “Kitchen Confidential” by Anthony Bourdain, published in 2000.  This is the eloquent account of the author’s personal experiences as a worker in the restaurant business.  He provides anecdotes on the people, their personalities, problems and the kinds of behind-the-scenes activities and events that restaurant patrons do not see.  He describes one of his first kitchen jobs he held when he was a brash youth, and how his older coworkers put him in his place.  Other forms of entertainment that culinary workers enjoy include the initiation rite of sending the new kitchen help on a fool’s errand, and playing practical jokes on the restaurant manager.  Bourdain tells of his employment woes and others’.   He also reveals culinary dangers (dirty little secrets) about which diners may not want to know.  This book is educational for anyone wishing to enter the restaurant business as well.

Leg the Spread

The Book of the Week is “Leg the Spread” by Cari Lynn, published in 2004.  The author interviewed several current and former commodities-futures traders, providing detailed descriptions of their days at the market in Chicago.

Some traders, employees of a broker-dealer, actually stood on the trading floor, yelling and waving paper from the time the market opened at 8am until mid-afternoon.  Others traded online.  They had good days and bad days.

One female who formerly made a large amount of money on the trading floor before becoming burnt out, had many bad days, both because the job itself was stressful, and because the vast majority of people around her– practically all men– were sexist.  In many cases, the way for a female to get ahead besides having super luck, quick math skills and keen intuition about human behavior, was to sleep with one’s (male) boss.

Read the book to get a comprehensive, entertaining picture of the American commodities-futures market in the mid-single-digit 2000’s.

The Tennis Partner

The Book of the Week is “The Tennis Partner” by Abraham Verghese, published in 1999.  This is the autobiographical account of the relationship between a medical professor (the author) and an intern at a teaching hospital in the United States.  The two play tennis against each other.  At the time, they are each going through traumatic personal problems; the professor, the aftermath of a failed marriage that produced two sons, and the intern, a struggle to beat drug addiction.  Verghese deftly describes these in engaging detail, throws in his perception of the playing styles of various professional tennis players, and recounts some interesting medical cases.

The Vineyard

The Book of the Week is “The Vineyard” by Louisa Thomas Hargrave, published in 2003.  It is a memoir about the first wine-grape farmers on Long Island in New York State.

In the early 1970’s, Louisa and her then-husband, Alex, wanted to grow grapes to make wine to sell.  “I [Louisa] decided that having a vineyard wouldn’t take much time, so I enrolled in chemistry and calculus courses at the University of Rochester while we scouted for vineyard property.”  They thought they would be able to spend more time with the children they planned to have, if they worked in the same place where they resided.  Running a winery seemed to fit the bill.  The endeavor turned out to be more difficult than they imagined.  The Hargraves had never managed a vineyard before, let alone any business, but prior to plunging in, they “did their homework” the best they could, were passionate about wine and were willing to work hard.

They purchased a plot in Cutchogue on the North Fork of Long Island.  Cabernet Sauvignon, Sauvignon Blanc, Pinot Noir and Chardonnay were the first grape varieties they planted.  Fortunately for them, the soil was compatible with these high-quality varieties.  They released their first wine in July 1977, from fruit picked in 1975, aged in barrels.

Louisa provides a detailed account of the numerous risks grape farmers and wine makers face; the birds, bugs and weather, to name a few. She also recounts problems her family encountered, including educating their daughter and son and dealing with legal tangles concerning their business.   One particularly stressful episode involved fighting an extortion attempt by the New York State Department of Environmental Conservation.

Despite all the hardships, the Hagraves nurtured a successful vineyard because they possessed and/or acquired the passion, courage, focus, skills, talents and luck in sufficient amounts.

John Purroy Mitchel

The Book of the Week is “John Purroy Mitchel, The Boy Mayor of New York” by Edwin R. Lewinson, published in 1965.

Previously a young attorney, co-Commissioner of Accounts and President of the Board of Aldermen in New York City, Mitchel was elected Mayor in 1913 on the Fusion Party ticket.  However, he was inept as a politician because both his speech-making and political-machine-building skills were poor. Like Mayor John Lindsay, Mitchel had good intentions, but did not get much done. He was brutally honest and never took action for the purpose of gaining the popularity of his constituents.

Like Mayor Mike Bloomberg, Mitchel’s economic concerns overrode all others, and his administration operated under a veil of secrecy. Mitchel rubbed shoulders with the Rockefellers, and thus acquired a reputation of favoring big-money interests. However, he wanted to keep the then-46 members on the Board of Education, rather than have the power to appoint only 9 members.  If he had such power, those 9 men would be difficult to find, in that they would be “required to give all their time.”  The only people who could afford to, were millionaires, “and they are the very worst type to put in control of the schools.” Further, “The tendency of mayors is to respect the aristocratic voice of the community and to forget the democratic.”

The irony of the Mitchel administration was that, although he was pro-education, he was more interested in saving money than providing New York City’s children with a decent education. The mayor was not a narcissist out to acquire power and appoint his cronies. Nevertheless, the Board of Estimate was a penny-pinching entity, and engaged in petty squabbles over money, with the Board of Education.  Estimate refused to spend money to build much-needed schools. Mitchel wanted Estimate to control the wages of Education’s employees, which included teachers.  Besides, during his entire time in office, Mitchel’s public relations was non-existent with teachers and parents.

In 1914, Mitchel and other city officials visited Gary, Indiana to observe an education experiment, and decided to introduce “The Gary Plan” to New York City’s schools. The Board of Estimate favored the plan because it saved money and saved school-building space. Not surprisingly, teachers and parents opposed the plan. Under the plan, students could opt to start learning a trade in middle school. The schools superintendent published a two-year progress report showing poor performance among students in the two “Gary” schools in New York City.  The plan was abandoned in 1917, after 35 participating schools experienced negative results.

In 1917, Mitchel ran for re-election because he wanted New Yorkers to support the United States in World War I. He accused others of being unpatriotic if they did not support the war. He himself attended a military camp while still in his first term. When he lost the mayoral election to John Hylan, he joined the Air Force, which was at that time part of the U.S. Signal Corps, and was sent to San Diego, then to Louisiana for training. Although he was 38, he wanted to fight in the war.

In July 1918, Mitchel did not have his seatbelt fastened when he died in a solo-flight accident in Louisiana.  More people paid their last respects to him than did people who attended New York’s 4th of July celebrations just a few days before. He was highly praised for his “bravery, patriotism, his integrity and his ability as a public official.”   Mitchel Field, an airfield just finished on Long Island, was so named in his honor.