Sirio

The Book of the Week is “Sirio, The Story of My Life and Le Cirque” by Sirio Maccioni and Peter Elliot, published in 2004.

Sirio, born in spring 1932, came from a poor family in the resort city of Montecatini in Tuscany. His immediate family members could read, unlike most other people his family knew. His father had been a multi-lingual concierge who worked long hours at a hotel. His uncles worked long hours on the farm. Since he was orphaned at an early age, and was short on education, he felt his career options were limited. He therefore fell into the role of waiter at a hotel restaurant. In the 1930’s, waiters were required to dress elegantly, be multilingual and actually prepare food in front of diners at the table.

In the 1950’s, Sirio was receiving training the traditional French way as a hotel chef. But he was part of a trend later labeled “nouvelle cuisine”– meaning preparing food creatively– putting a regional, personal touch on the food. “…And they [the chefs] refused to treat people badly… Paris was still ruled by the hotel mentality.”

The French had an elitist system whereby the trainees slaved away long hours and were bullied unmercifully so only the most dedicated ones survived. If they were courageous, they started their own restaurants and repeated the cycle with their underlings. As was common for aspiring chefs of his generation, Sirio paid his dues in a few different European cities. In the 1960’s, he basically played the role of greeter at an upscale hotel restaurant in New York. He was skillful at this job, given his diplomatic temperament with the rich and famous diners.

Sirio has these words of wisdom for the reader: “There’s a saying, ‘The customer is always right.’ Not true. Not always. The customer always gets what he wants. Very different. All I do is try to understand what they want.” and “You know, if you talk to a real man, not a phony, they tell you where and how they learn things… So many chefs I know just pretend to know things… Many times in the kitchen they don’t want to learn anything at all, especially not from an owner…”

Read the book to learn how Sirio finally got to run a restaurant of his own; of the chefs he employed (including his falling-out with Daniel Boulud who behaved  unprofessionally at the end); his adventures in the business; and how Sirio’s co-author gets a bit full of Sirio when he boldly proclaims, “By 1981 Le Cirque was the most famous restaurant in the world.”

Drama

The Book of the Week is “Drama: An Actor’s Education” by John Lithgow, published in 2011. This ebook is Lithgow’s autobiography.

The author has had a very successful acting career in theater, TV and movies. He learned from his father– a super role model and passionate producer of Shakespeare festivals. His father’s career necessitated the family’s relocating every few years, from Ohio to Massachusetts to New Jersey and elsewhere; a disruptive force in his social life. Nevertheless, Lithgow earned a full scholarship to Harvard, where he continued to hone his acting skills.

Read the book to learn how the author escaped the Vietnam draft, about his 1970’s theater experiences in twelve Broadway shows, his explanation of why actors have trouble staying faithful in their love lives, and his professional and personal trials and tribulations.

Life Is Not a Stage

The Book of the Week is “Life Is Not a Stage” by Florence Henderson with Joel Brokaw, published in 2011. This is Henderson’s autobiography. She is best known for playing the mother in the American TV sitcom “The Brady Bunch” which initially aired from 1969 to 1974.

Her early life was difficult to say the least, because she was born to a poverty-stricken family with an alcoholic father at the height of The Great Depression, the youngest of ten siblings. In Indiana. Her mother left her father when she was thirteen. But she had singing talent, so she had that going for her, which is nice (apologies to Bill Murray). She has been a Broadway actor, TV star, night club singer and has also been in movies.

Read the book to learn how:  but for Henderson’s good friend from a wealthy family, Henderson probably would not have had the fabulous career she has had; she was a product of her time as a female; despite all her fame and fortune, she has suffered much unhappiness; and how her outlook on life has seen her through many difficulties and allowed her to keep her sanity and avoid dying young like so many other super-famous entertainers.

Madboy – Bonus Post

This blogger skimmed “Madboy” by Richard Kirshenbaum, published in 2011. This ebook is mostly a name-dropping brag-fest.

Granted, the author does have bragging rights as an adman and did provide numerous tips on acquiring clients and maintaining good client relations, and described what it was like working in the ad industry in the 1980’s and 1990’s. But the first anecdote about a major business decision that resulted in a large financial loss, appeared almost halfway through this book. The author did gloze over a few mini-fails prior to that. However, this blogger thinks a career memoir need not put a happy face on every negative story, as though the author is in a job interview. He should be more introspective. Kirshenbaum seemed a tad insecure, and both he and his wife seemed easily starstruck. This blogger is not impressed that he has met and worked with dozens of celebrities in the last few decades.

The author recounted one amusing anecdote involving indecency during a camera shoot in Mississippi. He also made a few rather unfortunate statements:

  • Witty ads for his agency’s first client mentioned politicians famous in the 1980’s, that he said, “…captured the public’s attention, as it hadn’t seen this kind of creativity in the advertising business before.” Doubtful. There is nothing new under the sun.
  • About social networking: “…where now consumers actually control the conversation about brands and have honest and controversial conversations about a company’s brand preferences.” See https://educationanddeconstruction.com/?p=4180
  • Kirshenbaum believes American consumers are fiercely brand-loyal and “…the rise of social media (Facebook, Twitter, and YouTube) influence them.”  Again, see https://educationanddeconstruction.com/?p=4180

Read the book to learn of some of the big-name people Kirshenbaum met through the years, the campaigns and entities he spearheaded, places to which he traveled, what he learned from whom, and what became of his agency.

Three On A Toothbrush

The Book of the Week is “Three On A Toothbrush” by Jack Paar, published in 1965.  This is an autobiographical account of Paar’s adventures in the early days of television. It might be recalled that he hosted “The Tonight Show.” What Paar was learning was embodied in Fred Allen’s prescient quote, that “Everything is for the eye these days– TV, Life [magazine], Look [magazine], the movies. Nothing is just for the mind. The next generation will have eyeballs as big as cantaloupes and no brain at all.”

Paar had some memorable moments during his career. He and a television crew visited the Solomon Islands to meet the native who saved the life of President John F. Kennedy during the “PT109 incident” in WWII.  Needless to say, the president had a crack public relations team. During another escapade, Paar drove around Westchester County, New York with a lion in his car.

Read the book to learn more about Paar’s exciting livelihood.

The Courage of Strangers

The Book of the Week is “The Courage of Strangers” by Jeri Laber, published in 2002. This autobiography describes the making of a passionate human rights activist.

The author grew up in privileged surroundings in New York City, in the Sunnyside section of Queens, and Jamaica Estates when the wealthy suburban enclave was in its infancy. This was because her Russian father was a multi-skilled home builder with his own business. On the family’s newly-constructed home: “Back in 1936, it was a technological wonder, with central air-conditioning, a built-in room-to-room intercom system, garage doors that opened automatically, and, buried under the steep cobblestone driveway, wires that heated up to melt the snow.”

In the early 1950’s, Laber wanted to study Russian in graduate school, but her father objected partly because it was the McCarthy Era, and because he felt over-education would hurt her chances for marriage. She defied him. In 1954, she got the opportunity to visit Moscow with three other students. Their tour guides tightly restricted their activities, allowing them to visit only tourist sites, and Moscow State University. She recorded her impressions of the people she met, including, “They have replaced God with Lenin and Stalin…These people are healthy and happy, as long as they conform.”

Excuse the cliche, but “The more things change, the more they stay the same.” At that time, there was the “Military-Industrial Complex.” Now there is the “Military-Corporate Complex.” However, world annihilation via nuclear war was the biggest fear in the 1950’s. The continuing increase in global oppression via telecommunications and other underhanded means is the biggest fear in the early 2000’s.

The author was an eyewitness to the different speeds at which different countries threw off their communist yoke, as she visited various countries behind the Iron Curtain in turn. She writes that people in the former Soviet Union had lived under communism for decades longer than their Eastern bloc counterparts. The older ones residing in the latter had known a better quality of life prior to Soviet takeover. “They looked around them and saw corrupt, repressive governments, failing economies, contaminated water, polluted air, alcoholism, and apathy.” The more things change, the more they stay the same.

Read the book to learn of Laber’s career adventures in Eastern Europe, her checkered love life, the difference she made at meetings with top Soviet leaders and others by speaking out against injustice, and Eastern Europe’s radical political and social changes in the 1990’s.