Character & Characters / Retail Gangster

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The first Book of the Week is “Character & Characters, the Spirit of Alaska Airlines” by Robert J. Serling, published in 2008.

Alaska Airlines (AKA) came into existence in the mid-1940’s with the buyout of Star Air Service. It faced stiff competition from Northwest Airlines, and Pan American– which was already monster-sized from: its contract with the federal government to deliver the U.S. mails, and exchanging many political favors.

Mostly, AKA transported passengers between the Pacific Northwest and Alaska. In early 1949, it completed a dangerous mission, flying about 140 Jews from Yemen to the airport in Tel Aviv, while an Arab bomb could have hit the plane anytime.

In the 1950’s, top executive Charlie Willis had such passion for and loyalty and dedication to AKA, that he borrowed $100,000 using his personal house as collateral, in order to restore the pilot-pension-fund shortfall, to keep his employer from going out of business. Beginning at the dawn of the 1960’s, he enabled his second-in-command-executive to engage in deficit spending. They broke the bank to do promotional gimmicks.

In the back of its model CONVAIR 880, AKA installed a stand-up beer bar, even though it replaced eight passenger seats. AKA generated goodwill by throwing parties it couldn’t afford for industry players, such as its own employees and trade associations. In the late 1960’s, it bought hotels and a ski resort. AKA was one of the very first airlines to provide in-flight movies and music. So it hovered near bankruptcy, repeatedly unable to meet its employee payroll. For years.

Commercial airlines, initially transporting wealthy passengers, employed stewardesses in sexy uniforms– with no or minimal training, and offered alcoholic beverages included with the airfare. With evolution came the organization of labor– of pilots, flight crews and ground crews. Alaska’s bush pilots who had gotten in on aviation’s ground floor, had become disenchanted with the changing times. Bob Ellis sold his tiny airline in Alaska because he was no longer having fun, was emotionally exhausted from the government’s imposition of regulations, and didn’t understand the need for union labor. He had treated his employees well.

The Civil Aeronautics Board, one of the government’s regulatory bodies, was soon to stop subsidizing the (small, financially struggling) regional airlines (including AKA) in Alaska. The consolidation of the industry in the 1960’s meant no more floatplanes, biplanes, and single-engine monoplanes. These were replaced with DC-3’s and other faster, technologically superior aircraft.

Competing airlines were growing in size, complexity, and needed economies-of-scale and scope. Bosses couldn’t afford to pay for their employees’ expensive personal problems as though they were in a small business anymore. There was backlash by the workers against this vanishing era. They no longer felt like a family.

In summer 1970, AKA’s Willis (rumored to be an alcoholic) was able to get a new air route: to the U.S.S.R. Ironically, AKA had to lease a Pan Am 707 in order to do it. Willis became a drinking buddy to his Aeroflot counterparts. The passengers, who flew to Siberia, consisted mostly of Native Americans from Alaska visiting family, missionaries, and businessmen. They were treated to flatware made of gold, caviar in their Caesar salads, wine, and Russian samovars. The flight attendants dressed in Cossacks’ attire, with bear fur hats. Unsurprisingly, the flights proved insufficiently profitable over the course of three years.

AKA suffered less disastrous financial losses when the oil industry in Alaska kicked into high gear, in the late 1960’s. Oil-pipeline construction around Prudhoe Bay in the North Slope area became all the rage. From the Seattle-Tacoma airport, the airline’s Hercules’ C-130 planes transferred cargo, including hazardous materials that could accidentally cause a lot of wrongful deaths and property damage: 25,000 pounds of dynamite, heating and fuel oil and big, heavy drilling rigs for ground vehicles, and heaters.

In the early 1970’s, many pipeline workers liked hunting, but they got drunk before they flew home. AKA allowed rifles on their planes, so they hired the equivalent of bouncers who served as ground-crew screeners, and had a locked-up special gun-rack section in the front of the plane.

Read the book to learn a wealth of additional details on Alaska Airlines’ role in the development of aviation, people, power struggles, technologies, and the tenor of its times up until the book’s writing.

The second Book of the Week is “Retail Gangster, the Insane, Real-Life Story of CRAZY EDDIE” by Gary Weiss, published in 2020.

Currently fading from Americans’ memory, is “Crazy Eddie.” Launched in the mid-1970’s, it was a retail chain of electronics stores in the northeastern United States. The company became known for a spokesman who flooded all kinds of advertising media with emotionally-charged screaming, that Crazy Eddie’s prices were insane. The repetitive repetition of this singular message worked. Eddie projected an image of success that fed on itself.

However, from the start, the store’s top executive– Eddie Antar– committed financial crimes. He had selfish, greedy intent, unlike the aforementioned Alaska Airlines executives, who were merely big spenders out of unbridled optimism and honest ineptitude.

Starting in 1984 when the company sold shares to the public, Eddie and his key employees (mostly his relatives) engaged in securities fraud. They had ongoing, frantic bursts of activity in which they: “…stuffed cash in the ceiling, stole store sales-taxes, [plus, they falsified inventory records] and defrauded insurance companies without a second thought. They did not expect to be caught, and if the Antars had any doubt on that score, they had only to look to City Hall for inspiration.” New York City’s government had committed exactly the same kinds of accounting fraud for years and years, beginning in the 1960’s. As the behavioral-economics cliche goes, “The fish rots from the head down.”

By 1987, Crazy Eddie had 2,250 workers in 32 locations from Philadelphia to New England. Read the book to learn a slew of details on the fates of Eddie, his families, and his businesses.

I Get Around – BONUS POST

This is the song Clarence Thomas is singing now.

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I GET AROUND

sung to the tune of “I Get Around” with apologies to the Beach Boys.

Resort-bound, get around, I get around,
yeah, get around, woo-woo, I get around,
I get around, get around, yacht-bound, I-didn’t write it down,
I got wined and dined, get around, resort-bound, I get around,
I’m the VIP kind, get around, yacht-bound, I’m makin’ real good friends.

I’m getting bugged and probed by some pesky foes.
I gotta find new gifts I don’t have to disclose.

My cronies and me are gettin’ TOO well known.
Yeah, the previous admins used to leave us alone.

I get around, resort-bound, get around, I get around,
yeah, get around, woo-woo, I get around,
I get around, get around, yacht-bound, I-didn’t write it down,
I got wined and dined, get around, resort-bound, I get around,
I’m the VIP kind,

conFLICTS up and down, I get around, I-didn’t write it down, resort-bound, yacht-bound, bound, bound.

We always loved Crow’s trips ’cause they’re for us elites
and we made sure our connections were ALWAYS discreet.

It’s our turn to be targeted, ’cause we’re on the far Right.
We’ve got the best PR and we’re ready to fight.

I get around, resort-bound, get around, I get around,
I get around, get around, yacht-bound, I-didn’t write it down,
I got wined and dined, get around, resort-bound, I get around,
I’m the VIP kind,

conFLICTS up and down, I get around, I-didn’t write it down, resort-bound, yacht-bound, bound, bound.

Resort-bound, get around, I get around,
yeah, get around, woo-woo, I get around
I get around, get around, yacht-bound, I-didn’t write it down,
I got wined and dined, get around, resort-bound, I get around,
I’m the VIP kind, get around, yacht-bound, I’m makin’ real good friends…

Around the World in Fifty Years – BONUS POST

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“What kind of people would so violate the customary rules of survival as to pillage a disabled vehicle and steal the equipment we need to repair it?”

No, the above does not refer metaphorically to a political system on its way to dictatorship, but rather, lawless tribesmen who stole the author’s traveling group’s gas cans, bootjacks and some tools from their Land Rover and trailer in 1966 in the border area between Afghanistan and Pakistan.

The Bonus Book of the Week is “Around the World in Fifty Years, My Adventure to Every Country on Earth” by Albert Podell, published in 2015.

According to the book (which appeared to be credible although it lacked a detailed list of Notes, Sources, References, Bibliography and an index), the author risked his life countless times in all kinds of circumstances. In March 1965 in Algeria, he was lucky not to have been blown up by land mines.

The author had to take flights and other means of transportation back and forth thousands of miles out of the way of his destinations due to diplomatic difficulties between or among territories. He had to postpone visiting a bunch of countries because at the time he applied for a visa, the United States wasn’t on the best of terms with them (such as Chad and Angola). Luckily, he had contacts who helped him get onto their soil via extralegal means. It seemed he had a death wish. Why would a sane person want to visit ultra-dangerous countries that have extremely low living standards, for fun?

Well, in countries such as Chad, Angola and North Korea, up until the late 1990’s, the people who dominated release of information about themselves to the rest of the world, were those in the government or journalists with a martyr complex.

Nowadays, it’s those who have World Wide Web access. So the only way to obtain accurate information about the common people in those countries (most of them did not have Twitter) was to visit them personally. So that is what Podell did.

Of course, the author’s stay was supervised and severely restricted as to what he was allowed to see, but he got clues just by making observations about his surroundings.

Read the book to learn the details of the travels of this James-Bond wannabe.

ENDNOTE: Those who are spreading hate-speech on Twitter are shaming themselves and their own countries– projecting a childish image for people such as Albert Podell, who want to learn about other cultures. As has been recently revealed by a probe led by Jim Jordan (Republican Congressman from Ohio), more of his own supporters launched mean-of-spirit Twitter attacks against the Democrats rather than vice versa. Here’s a little ditty that describes the situation.

OOH, TWITTER

sung to the tune of “Moon River” with apologies to Henry Mancini, Johnny Mercer and any other rights-holders this may concern.

Ooh, Twitter
both sides of the aisle, are sick of Jim Jordan today.

You deal-maker,
you reputation-breaker.

Name-callers need the trolling,
so they’re not GO-ing away.

Smearers and fibbers, angry at the world.
Their political aims are easy, to see.

It’s the same old pol-it-i-cal show, and,
what a huge waste of time,
on the taxpayers’ dime.

Ooh, Twitter, spare me.

Ooh, Twitter
both sides of the aisle, are sick of Jim Jordan today.

You deal-maker,
you reputation-breaker.

Name-callers need the trolling,
so they’re not GO-ing away.

Smearers and fibbers, angry at the world.
Their political aims are easy, to see.

It’s the same old pol-it-i-cal show, and,
what a huge waste of time,
on the taxpayers’ dime.

Ooh, Twitter, spare me.

S.O.S.

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The Book of the Week is “S.O.S., Spirit of Survival, One Family’s Chilling Account of the Costa Concordia Disaster” by Dean, Georgia, Valerie, Debbie, and Cindy Ananias, published in 2013. This informative, suspenseful horror story is a must-read for all travelers who go on cruises.

“People were freaking out in various languages and everything was mass confusion.” Such was the situation on the Mediterranean cruise, Costa Concordia in mid-January 2012. The trip turned out to be not just a ruined vacation for the Ananias family– the parents and two of three grown daughters– but a series of life-threatening traumas and insult-to-injury indignities.

About four thousand people found themselves on a sinking cruise late at night. There were indications from the start of the trip, that the captain and crew of the ship were disorganized, negligent and sorely lacking in customer service training and emergency preparedness.

One circumstance (just one of many) that exacerbated the disaster, was that the ship was listing so precariously, lifeboats on one side of it were prevented from reaching the water by the laws of physics. After much exhausting effort, an attempt to lower the lifeboats failed, and hundreds of passengers already in them had to be lifted out of them only to fret about what to do next, how to get off the sinking ship.

In disasters such as this, life-threatening elements (such as which side of a listing ship will have operable lifeboats) are difficult to predict, but passengers can use ounces of prevention, and should, for the entire duration of the cruise.

The following are just some of the actions that can save lives in worst-case scenarios (if the parties involved are not too vain and don’t care how they look):

  • wearing one’s life jacket all the time (there weren’t enough life jackets for all the people on the Costa Concordia);
  • keeping tightly snug in one’s pockets– a packet in a waterproof holder containing: one’s travel documents, wallet-contents, contact info of one’s homeland’s embassy in all countries where the cruise might get shipwrecked, emergency-contact info of one’s family and friends, and (if one is American) contact info of major media outlets so that one can publicize one’s horror story while it is happening in order get maximum compensation from the cruise-line’s lawyers who are experts at defending against any and all legal challenges from anyone harmed by the cruise line’s activities;
  • keeping a flashlight tightly snug in one’s pocket all the time;
  • wearing sturdy, but lightweight and comfortably but snugly fitting shoes (not high heels) all the time;
  • carrying a sweatshirt tied around one’s neck or waist all the time– in case an evacuation takes hours in freezing weather; and
  • knowing how to swim before cruising.

Another step passengers can take to avoid losing valuable items, includes not bringing fancy jewelry or fancy clothing in the first place!

Read the book to learn: everything you ever wanted to know about what the authors went through during the cruise’s sinking, and their tips on how to avoid what they went through.

Devils on the Deep Blue Sea

The Book of the Week is “Devils on the Deep Blue Sea, The Dreams, Schemes and Showdowns that Built America’s Cruise-Ship Empires” by Kristoffer A. Garin, published in 2005.

As of the book’s writing, Carnival Corporation and Royal Caribbean were two holding companies that dominated the pleasure cruise industry. The chairman and CEO of the former controlled almost half of the passenger capacity.

The passenger capacity of one cruise ship skyrocketed from less than two hundred to seven hundred fifty in the decade after WWII. Vacation culture was changing from wintertime to year-round Caribbean jaunts. Miami, Florida was the place of embarkation.

In autumn 1965, a cruise fire caused 91 deaths, and put the industry on edge. Negligence and incompetence of the captain and crew were to blame. Nevertheless, even at that time, the travel company owner was able to weasel out of legal trouble because the ship was registered in Panama. He didn’t escape financial trouble thereafter, though.

In 1966, Miami got a new passenger terminal. The 1970’s saw the city’s docks fraught with organized crime, thanks to the port director. Starting in the late 1970’s, the TV show “Love Boat” significantly boosted the number of people of all ages who tried cruising. In 1981, the industry experienced labor trouble.

Read the book to learn how the industry evolved; how Ted Arison earned his less-than-stellar reputation; how business-savvy executives seeking to merge with or acquire distressed cruise-line assets did so through the decades, including the Princess Cruises saga; and the tax, employment and supply-chain tricks they use to maximize profits.

Mastering the Art of Soviet Cooking

The Book of the Week is “Mastering the Art of Soviet Cooking” by Anya Von Bremzen, published in 2013. This volume recounts the food-related details of the lives of the author (born in 1963) and her mother, who, up until 1974, lived in the former Soviet Union before moving to the United States. As can be surmised, they suffered many hardships from successive oppressive regimes that gave rise to hunger.

Under Vladimir Lenin in 1918 Russia, “The very notion of pleasure from flavorful food was reviled as capitalist degeneracy.” Millions died of starvation under Stalin in 1927 when he took over the means of grain production. The author’s grandfather, possessor of exceptional survival skills, was an intelligence officer under Stalin, so Von Bremzen’s family had access to the food of the wealthy. The author’s mother raised her to be a food snob. Stalin’s personal culinary expert Anastas Mikoyan visited America in 1936. “Unlike evil, devious Britain, the US was considered a semi-friendly competitor – though having American relatives could still land you in the gulag.” That attitude had changed by 1952.

The author’s mother celebrated the anniversary of Stalin’s March 1953 death, with a dinner party. She wed in 1958 at a government office and “…moved into her mother-in-law’s communal apartment where eighteen families shared one kitchen.”

The Soviets recycled mayonnaise jars all the time for many purposes, including medical samples; the jar itself was expected to be provided by the patient. When the author and her mother moved to the U.S., “Ahead of us was an era of blithely disposable objects.” Von Bremzen’s culture shock arose while food-shopping not from the dizzying array of products, but from the inability to show off those products to less fortunate people, such as Soviets. All Americans took such cornucopia for granted. She was disgusted that American food appeared to be phony and lowbrow, like Spam. At Christmas, Von Bremzen was grossed out by Oreos: “…charcoal-black cookies filled with something white and synthetic. A charcoal-black cookie! Would anyone eat such a thing?”

Mikhail Gorbachev’s anti-alcohol campaign ired many Soviets, as “Getting booze for the holidays ranked at the top of everyone’s concerns.” All the Soviet intelligentsia drank excessively. It was unpatriotic to not drink. Everyone had a drinking partner. Proposing toasts and making conversation with the partner was mandatory. Drinking alone was anathema, socially unacceptable.

Read the book to learn more about the Soviet culinary culture and history through the decades, and even see some authentic recipes.

Cathedral of the Wild

The Book of the Week is “Cathedral of the Wild” by Boyd Varty, published in 2014. This ebook is the autobiography of a member of the family who owned the Londolozi Game Reserve in South Africa.

The Reserve was started by the author’s father and uncle. As is well known, the bushveld of South Africa is fraught with sources of life-threatening injuries and illnesses. In the 1970’s, the founders braved these, plus primitive conditions, to regenerate life in the biosphere on land overgrazed by cattle, to build infrastructure and a business. They felt a close connection to the environment. Their endeavors were ecologically friendly in nature. However, they were trying to introduce a concept before its time, so people criticized their making money from realizing their vision. A “…classic Varty Brothers project… was outlandishly ambitious: vast in scope, freighted with complicated logistics, and therefore irresistible.”

During the author’s childhood, his uncle’s focus on his then-project, such as filming wildlife documentaries or preventing species extinctions, took priority over protecting himself and others from dangers. From a very young age, Varty and his older sister Bron were obligated to assist their uncle with various challenging tasks, such as operating the sound system in the presence of wild animals, shooting a rifle (when necessary), driving a Land Rover, etc. When Varty was about ten, their parents pulled them out of boarding school and assigned them a tutor, Kate. “Bron, Kate and I were crossing the Serengeti [in Tanzania] with about two million wildebeests… hundreds of thousands of gazelles and zebras, travels twelve hundred miles…”

Varty recounts morbidly fascinating stories about an elephant’s charging at the Land Rover (a common occurrence) and various other traumatic episodes in his life. He rambles on a little too long about his and his family’s psychological healing from these occasions when they could easily have died.

Nevertheless, read the book to learn of these episodes, plus about the celebrity who visited the Reserve, and why.

All or Nothing

The Book of the Week is “All or Nothing” by Jesse Schenker, published in 2014. This suspenseful, eloquently written ebook tells the exceptional life story of a member of America’s “Generation Y” who has beaten the odds for survival, considering his situation.

“I had two jobs and no place to stay, but I literally cared more about having drugs than even a roof over my head… at night I slept outside, swathed in a blanket of newspaper… ”

The author describes in vivid detail his ordeal in connection with substance abuse– of his own making– and how he got through it. He wrote that in Fort Lauderdale, sellers of illicit drugs diluted their wares with “… laxatives, Benadryl, sugar, starch, talc, brick dust, or even f–g Ajax” and how all junkies commit thievery against each other.

Schenker also recounts his experiences in the restaurant industry, where he encountered other addicts in the kitchen. The culture is also one of an abusive hierarchy; the justification for this is that everything must be perfect. On more than one occasion, when the author’s food preparation was less than perfect, he was loudly berated and had a tray with his creations violently thrown at his chest.

Read the book to learn how Schenker transferred his skills at manipulating other people, from getting high to getting his career in gear. Malcolm Gladwell would categorize him as an “outlier.”

Sirio

The Book of the Week is “Sirio, The Story of My Life and Le Cirque” by Sirio Maccioni and Peter Elliot, published in 2004.

Sirio, born in spring 1932, came from a poor family in the resort city of Montecatini in Tuscany. His immediate family members could read, unlike most other people his family knew. His father had been a multi-lingual concierge who worked long hours at a hotel. His uncles worked long hours on the farm. Since he was orphaned at an early age, and was short on education, he felt his career options were limited. He therefore fell into the role of waiter at a hotel restaurant. In the 1930’s, waiters were required to dress elegantly, be multilingual and actually prepare food in front of diners at the table.

In the 1950’s, Sirio was receiving training the traditional French way as a hotel chef. But he was part of a trend later labeled “nouvelle cuisine”– meaning preparing food creatively– putting a regional, personal touch on the food. “…And they [the chefs] refused to treat people badly… Paris was still ruled by the hotel mentality.”

The French had an elitist system whereby the trainees slaved away long hours and were bullied unmercifully so only the most dedicated ones survived. If they were courageous, they started their own restaurants and repeated the cycle with their underlings. As was common for aspiring chefs of his generation, Sirio paid his dues in a few different European cities. In the 1960’s, he basically played the role of greeter at an upscale hotel restaurant in New York. He was skillful at this job, given his diplomatic temperament with the rich and famous diners.

Sirio has these words of wisdom for the reader: “There’s a saying, ‘The customer is always right.’ Not true. Not always. The customer always gets what he wants. Very different. All I do is try to understand what they want.” and “You know, if you talk to a real man, not a phony, they tell you where and how they learn things… So many chefs I know just pretend to know things… Many times in the kitchen they don’t want to learn anything at all, especially not from an owner…”

Read the book to learn how Sirio finally got to run a restaurant of his own; of the chefs he employed (including his falling-out with Daniel Boulud who behaved  unprofessionally at the end); his adventures in the business; and how Sirio’s co-author gets a bit full of Sirio when he boldly proclaims, “By 1981 Le Cirque was the most famous restaurant in the world.”