The Big Rich – Bonus Post

“The Big Rich” by Bryan Burrough, published in 2009, is a long ebook that details the lives and times of the four Texas families who became extremely wealthy Americans from the oil business in the first half of the twentieth century. “They… became the country’s first shirt-sleeve billionaires… accumulated every toy of their age…” including lavish residences, private jets, boats, fancy cars and politicians (when they got into politics).

The editing of this book is a bit sloppy in spots. Nevertheless, according to this book, oil was first discovered in Texas in a well that was later named Spindletop in Beaumont, around 1901. The abundant quantity of oil found there caused a price drop that prompted a conversion from coal to oil among railroads and steamship companies. Suddenly, thousands of people sought to get rich quickly from oil, similar to the way people wanted in on the California Gold Rush. The nineteen teens saw a proliferation of automobiles requiring oil.

Read the book to learn all the details about the people, places, politics and peripheral issues (such as professional sports) associated with the oil industry in Texas over the next ten decades.

Law Man – Bonus Post

This blogger skimmed the book “Law Man” by Shon Hopwood published in 2012. In this personal account, Hopwood details his actions as a bank robber, and their consequences, complete with the romantic subplot.

In May 1999, the author was permanently placed in prison in Peoria. He felt relief because “Mostly I wanted my hard time to begin so it would start to end.” He told the reader of the term “chester”– short for “child molester.” Luckily, early on, Hopwood found an inmate who became his mentor, who taught him how to fashion a wooden-handled steel rod; the best weapon in the prison– which housed a metal fabrication plant. “… you can run it straight through a man’s liver. But what’s better is a lot of friends.”

More than three quarters of the prisoners were wannabe rap stars. Hopwood wrote, “You must have a job in prison; it’s not supposed to be a vacation, after all.” Postage stamps were the major means of exchange. Whenever the post office raised the price of stamps, the prison economy was disrupted.

On one occasion there was a gang brawl in the exercise yard involving attempted murder, resulting in a four-day lockdown of the entire prison. “In a world of attention-craving narcissists, lockdowns border on cruel and unusual punishment.”

Read the book to learn how the author was responsible for a change in a major legal ruling, an occurrence whose odds were akin to winning the lottery.

Work is My Play

The Book of the Week is “Work Is My Play” by Wallace E. Johnson, published in 1973.  This is the career memoir of a lifelong workaholic.

The author discusses his passion for doing business. In the 1950’s, he co-founded Holiday Inn on the concept of offering an affordable place for families to stay while they were on a road trip, with accommodations and dining that were superior to those of Howard Johnson’s (no relation to the author), the only other option at the time.

The author fondly describes the opportunistic personality of one of his business partners with a memorable anecdote. The partner grabbed his wife before she had finished her lunchtime pie (she was used to that) in order to punctually attend a government auction of land parcels in an undeveloped area. He then proceeded to win the bid on every single parcel because he knew real estate prices would rise in the long term.

Read the book to learn how the author had fun working nonstop and making lots of money.

The Outsider

The Book of the Week is “The Outsider” by Jimmy Connors, published in 2013. This is the autobiography of the American tennis Hall of Famer.

Born in 1952, Connors grew up in Illinois. His mother and grandmother were instrumental in turning him on to tennis.  He started playing in junior tournaments at twelve. However, at that time, there was no money in tennis, so he played to try to get a scholarship to college. That turned out to be a moot point, as his grades were poor, partly due to an undiagnosed learning disability.

Connors was left-handed, and a two-handed-backhand player. Like John McEnroe, he was a hothead on the court and launched profanity-laced tirades when he thought the line judges were making bad calls. He became an “outsider” when he hired a litigious, greedy manager who shook up the then-professional tennis organizations of the early 1970’s.

Read the book to learn about the people who influenced his personal and professional life, and the people who shaped his generation of tennis players.

Married to Laughter

The Book of the Week is “Married to Laughter” by Jerry Stiller, published in 2000. This is Stiller’s autobiography.

Born in 1927, the author grew up in Brooklyn’s East New York and Williamsburg neighborhoods in New York City. “During the Depression, many husbands left their homes and moved into the bathhouses, establishments normally occupied by alcoholics and womanizers drying out after a night in the bars.” Stiller’s father went to stay at a bathhouse when his parents weren’t getting along. For a while, his father was an unemployed cab driver who had to feed a wife and three kids. During a physical fight over money, the author’s mother told the author to call the police. “Jews did not call the police– Jews fighting among themselves. The police would only watch and laugh. Encourage us to kill ourselves.”

 As a youngster, Stiller wrote to the radio station to get his family free tickets to witness the recording of Eddie Cantor’s radio show at Rockefeller Center in New York City. The author was then inspired to become a comedian.

“Off-Broadway theater was a new concept in 1947. It wasn’t Broadway. But it was theater.” After his discharge from the army, Stiller tried to become a stage actor. He ended up attending college on the GI Bill, the original reason he’d joined the army.

Stiller had this to say about the TV show “Seinfeld” on which he played George Costanza’s father: “The show was successful because it never apologized for the behavior of its characters. Nor do most people in real life apologize when they step over the line. The show mirrored not just Jewish behavior, but everyone’s.”

Read the book to learn about Stiller’s adventures in the army, how he developed his craft with a professor’s help, and about his life with Anne Meara– his partner in comedy and in life.

The Astonishing Mr. Scripps

The Book of the Week is “The Astonishing Mr. Scripps” by Vance H. Trimble, published in 1992. This large volume documents the life, among other family members, of Edward Willis Scripps, born in June 1854, the 13th child of James and Julia Scripps. He became the head of the nation’s first newspaper chain by the end of the 19th century.

Prior to journalism, starting at twelve years of age, Scripps was required to assist his father at bookbinding, on the farm and at a sugar mill. He quit school at fifteen. In 1872, after dabbling in a few other ventures, at eighteen, he escaped a life of manual labor to help his 38-year old older brother in the print shop at the Detroit Tribune. The culture was such that journalists had to frequent a bar in order to get good assignments. There was peer pressure to drink.

About five years later, Scripps moved to Cleveland to start another newspaper there. He wanted to sell the paper on the streets, rather than through the customary routes with paperboys. “A newsboy could buy copies wholesale at the pressroom door for half a cent, thus earning fifty cents for each hundred sold.”

The composing room was where the ad and editorial departments had a conflict because advertising copy and news stories competed for space so the one that was typeset second got short shrift at deadline time. Scripps’ paper favored blue collar readers. Its rivals were read by wealthy, industrialist readers. Scripps supported trade unionism and opposed the capitalists. He tried to maximize revenue from subscribers rather than advertisers so he could write what he wanted; he thus didn’t have to print what advertisers told him to.

In 1880, Scripps started yet another newspaper in St. Louis– the Evening Chronicle. A competing paper, the Post Dispatch, was bribing the Chronicle carriers to transfer their route customers to the Post Dispatch. That same year, during the presidential election, the Chronicle’s circulation jumped to 13,000 and afterwards, fell back to 10,000.

In early 1881, when James Garfield was inaugurated U.S. President, Scripps wrote, “Hence we are writing the thing up from home [St. Louis], dating it from Washington and putting big headlines over it. Of course it is fraud, but there is no greater fraud than the doubt whether the country ever had a president with a title honestly acquired.”

The four newspapers were losing money, so in 1888, Scripps formed a “syndicate”– consolidated them– to achieve economies of scale and make them profitable. Nevertheless, he still imposed draconian, petty cost-cutting measures on his employees the following year, such as making reporters pay for work-related costs like transportation, pencils, business cards and promotional copies of the paper.

On the home front, Scripps’ wife had gotten pregnant seven times in twelve years. Four children lived to adulthood.

In 1904, Scripps knew it was a conflict to “… pollute its columns with noxious hucksterism. America’s press would never be truly free and honest until newspapers flatly refused to print any advertising matter at all.” Wealthy merchants could threaten to bankrupt a paper by not advertising. Scripps looked for a city where a paper could stay in business through circulation revenue alone. He thought the paper should be an instrument for fighting oppression and improving quality of life: “… better sanitation, better education, better and healthier and more moral amusements, better homes, better wages, better sermons in our churches, better accommodations on street cars.”

The two conditions required for success with an advertising-free paper are: it must be interesting and have prompt and dependable delivery. But for Scripps, the costs exceeded the profits because he had to pay printers, pressmen, reporters, circulators, rent, utilities, etc. This blogger believes that in the 21st century, many online publications have the aforementioned conditions; however, a third condition includes the fact that readers must be willing to pay for the product.

In 1915, Scripps invested in Max Eastman’s radical weekly “The Masses” – ironically named, because the weekly’s focus was not on the downtrodden, but America’s elite. Eastman’s 22 liberal contributors submitted articles for free. The paper still operated at a loss; circulation was stagnant. There is nothing new under the sun.

Scripps wanted his teenage son Bob to work, saying “I do not want to you to be a simple onlooker and student and critic of life…” Around 1913, Bob had an affair with the wife of his father’s business partner, just like in the movie “The Graduate” (1967). Only, Bob was under 18 years old. There is nothing new under the sun.

Unsurprisingly, Scripps was a cynic. He was “… convinced, rightly or wrongly, that altruism, which is almost universal, is still almost universally a minor motive in a man.”

Read the book to learn the history of the wire services, how the people at the Scripps newspapers coped with local political corruption, how they shaped policy in Washington, survived natural disasters and wars, company power struggles, and the consequences of the Scripps family’s alcoholism.

On the Firing Line

The Book of the Week is “On the Firing Line” by Gil Amelio with William L. Simon, published in 1998. In this informative book, Amelio chronicles his short tenure as Apple Computer’s CEO from early 1995 to mid 1997.

Some might say Amelio made a foolhardy decision to take on the challenge of turning Apple around, when he had a secure and promising future as the CEO of National Semiconductor, whose recovery he had spearheaded. Throughout the book, he discusses the series of difficulties he faced and admits his errors in judgment.

Amelio handed grist to his critics on a silver platter because he allowed his employees to talk to the media, which had a field day on many fronts. The media also played him for a fool.

There were numerous factors out of the CEO’s control that also gave him a tough time. His predecessor allowed extreme price cuts on Apple’s products, and the sales team was playing a short-sighted game– a vicious cycle every holiday season, whereby they would give deep last-minute discounts to retailers to move inventory, putting a better face than otherwise on the financial condition of the company, as its fiscal year started on October 1.

Amelio was distressed to find that the corporate culture was fragmented along departmental lines. The engineers worked on products the sales department had no intention of selling. “Apple never had an official statement of strategy – which inevitably means that every executive, and most managers, design their own versions. Everyone pursues their own goals, rowing frantically but each pulling in a different direction.” One reason was that managers knew the company was in dire financial straits and feared their projects were going to be cut.

Some thought Amelio desperate and a sellout for holding meetings with the enemy, Bill Gates, to propose making Apple products compatible with Microsoft products. Nonetheless, he was wary of Gates because Gates was unreasonably stingy in his negotiations.

With Amelio at the helm, performance of the desktop models improved tenfold but sales fell. He attributed this to the presence of a subjective element in people’s reaction to Apple “…irrelevant to product quality, and has … a lot to do with what they read in the newspapers and how comfortable they are with the state of the company.”

Read the book to learn: how Amelio was too trusting when he negotiated his employment contract; about the fronts on which he did make progress, and how he was done in by Steve Jobs.