Thank You For Arguing

The Book of the Week is “Thank You For Arguing” by Jay Heinrichs, published in 2007. This is a book on debating. The author teases apart the differences between arguing and fighting, and logic and rhetoric.

There are three kinds of persuasive language:  blame, values and choice. Each is of a different tense. Blame is past tense. Values depict the present. Choice talks about the future. The author advises the reader to switch tenses if an argument gets heated. The future, though, is the tense most likely to bring about peace.

People in a courtroom recount past events that involve blame. However, to get their points across, lovers and politicians should try to stick to the present and future. Two useful questions to ask when a problem crops up are, “What should we do about it?” and “How can we keep it from happening again?”

Values, which involve morals, are undebatable. The author says, “Argument’s Rule Number One:  Never debate the undebatable. Instead, focus on your goals… If you want your audience to make a choice, focus on the future.” Also, “When you argue emotionally, speak simply. People in the middle of a strong emotion rarely use elaborate speech.”

One more tip:  When one is deciding on an issue to argue, the most persuasive issue will be the broadest one. For instance, in launching a protest against consolidating two departments in a workplace, one should seize upon the issue of productivity, rather than fairness.

The author sadly concludes that universities used to teach rhetoric, but stopped doing so in the 1800’s when “…academia forgot what the liberal arts were for: to train an elite for leadership.”

Read the book to learn more debating techniques.

The Google Guys

The Book of the Week is “The Google Guys, Inside the Brilliant Minds of Google Founders Larry Page and Sergey Brin” by Richard L. Brandt, published in 2009, with an Afterword published in 2011. This ebook recounts the history of the company that created the world’s largest internet search engine, which can analyze millions of pages a second.

The company has more than one hundred attorneys on staff. It must defend itself against lawsuits in connection with intellectual property, privacy, monopolistic practices, censorship, etc. It has about “twenty thousand employees and $20 billion in revenues.”

Larry and Sergey, the company’s founders, avoid doing conventional things that even many tech companies do. When they set up shop in 1998, the two never wrote a business plan. They “almost never give interviews or attend conferences.” Since they possess incredible power, they are not just tough business negotiators, but unreasonably arrogant ones.

Currently, the company provides a large array of services, in addition to a search engine. These include “PC applications, e-mail, cell phone operating systems, Web browsers, Wiki information sites, social networks, and photo editing sites…”

Read the book to learn more about Google, Inc., its history, and the personalities of its founders.