Category: Career Biography

naomi osaka (sic)

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The Book of the Week is “naomi osaka (sic), Her Journey to Finding Her Power and Her Voice” by Ben Rothenberg, published in 2024. In this large, wordy volume the author showed how in chasing big money– noise from the incestuous relationships among the industries of: sports, media (which includes social media), entertainment and politics– has reached a screaming crescendo.

As a member of Generation Z, a professional athlete, a biracial individual, and a frequent poster on social media– Naomi was treated as a Very Important Person when she put her two cents in.

Born in October 1997 in Osaka in Japan, Naomi and her family moved to Long Island, New York State when she was three years old. Her Haitian father and Japanese mother were inspired by the Williams sisters, Venus and Serena– professional tennis players– to push their two daughters to also become professional tennis players, beginning when they were pre-schoolers.

As is well known by its fans, singles tennis is a super-suspenseful game because either player has plenty of opportunities to make a comeback. It’s always unpredictable. Upsets happen all the time. Even when “It’s gotten late early” (as Yogi Berra would say) because a match seems to have been won already, “It ain’t over till it’s over.”

After a socially isolated childhood in which her parents made extreme sacrifices for her career, Naomi kept professional tennis exciting by making amazing comebacks in tournaments. Although she began to earn obscene amounts of money from tournament winnings and sponsorships, she still expressed her dissatisfaction with various aspects of professional tennis. And the media. And politics. However, Naomi and Serena Williams (a fellow tennis rival) needed to learn how and when to protest to maximize their desired results.

In 2018, Serena Williams argued with a line judge during a match, when she was losing. So she appeared to be a sore loser, regardless of whether she was right or wrong. In 2021 during the French Open, Naomi sent out a message that she would refuse to talk to the media. She was biting the hand that fed her, as her making money required the publicity the media gave her; she was in effect, an employee of the governing tennis organizations because their rules required that she talk to the media. At less emotionally charged times, the governing tennis bodies might have been more receptive to the players’ proposals to change the rules.

BUT, the bottom line is the bottom line. The governing entities subjected to complaints in a push for change, must consider how much money they would lose, or how more money they would make, in effecting the change. It seems celebrities who push a message persistently and have a sufficient number of friends in high places can make a small change.

In Ross Mathews’ case, in around 2012, a certain fast food outlet re-introduced a butternut squash menu item because Mathews and his social media friends bombarded the restaurant with messaging that appeared to show how popular the item was. In 2019, a bit of legislation was finally passed due to Jon Stewart’s long-time rigorous activism to compensate 9/11 first responders who had been harmed.

It is unclear whether other kinds of protests work, because they involve ideology rather than money. Due to the overwhelming propaganda that smears violence in the streets committed by brainwashed youth protesting a war, it is impossible to prove whether the war was stopped sooner by the protesters, or even how much the course of the war was affected by them. Of course in a war, there are hugely complex interactions of profit-seeking entities that throw a wrench in the works.

Another aspect of messaging in most situations, is that the bulk of the most active commenters are people whose jobs are on the line if they don’t weigh in with positive or negative coverage, in a way that is financially or ideologically advantageous for their employers.

At any rate, in late August 2020, in the wake of a number of emotionally charged, law-enforcement actions against people of color, Naomi wielded her tremendous power and influence as an individual professional athlete– jumping on the bandwagon of a protest among team-efforts of other sports– to postpone a very important tennis tournament in order to make a political statement. She was able to postpone it, due to the way professional tennis is governed internationally.

Naomi spurred hours of stressful phone calls among the chief executives of the major tennis organizations– the USTA, WTA, and ATP. But it is hard to prove whether that kind of political activism has actually worked in stemming violence and racial incidents.

Read the book to learn everything you ever wanted to know about Naomi and her adventures in professional tennis.

Jonas Salk

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The Book of the Week is “Jonas Salk, A Life” by Charlotte DeCroes Jacbos, published in 2015.

Born in October 1914 in East Harlem, Salk grew up in the New York City area. In 1942, he got a fellowship to study polio at the University of Michigan, that served as a draft deferment. The spread of influenza and pneumonia had caused ruined lives and a massive number of deaths in previous years, so health officials wanted to stem a similar kind of devastation in connection with polio. Unlike measles or mumps, the flu was found to have variants. Polio was also found to have variants, so making a vaccine for it was a complicated affair. Even so, in the 1940’s, medical researchers were permitted to experiment on human subjects in, say, mental institutions and prisons.

In 1945, Salk signed a contract with the drug company Parke, Davis that allowed him to collect royalties for the flu vaccine. In October 1947, he got to manage his own laboratory at the University of Pittsburgh. His goal to was to create a polio vaccine in order to eradicate the fear of illness and deaths that was then plaguing ordinary Americans.

Salk was one of the first scientists to describe the-then idea of herd effect: during an epidemic, when a population became effectively vaccinated, there were fewer people to whom to spread the virus– the rest of the population, or herd. Therefore, disease-spread was greatly reduced. In the absence of an effective vaccine, disease spread like wildfire.

At his new employer, Salk chafed under a bean-counter and inferior resources. But he sold his soul and became a workaholic bureaucrat. He got the dean’s permission to renovate the place, in exchange for teaching classes and delivering lectures in serving the Pittsburgh community.

Salk tested whether mineral oil was a good adjuvant in a flu vaccine. This was a non-toxic substance added to the syringe to stimulate the production of antibodies at the vaccination site on the arm. An effective adjuvant would allow the patient to better fight the flu and a variety of other germs. Besides, it would dilute the vaccine, cutting costs.

By 1948, Salk had developed a reputation for explaining his work to laypeople at press conferences, so he was able to get funding to study how many types of polio virus there were. His belief was that inactivated (dead), rather than live virus cells in the vaccine-syringe could still be effective. Other alpha-male scientists disagreed with him. Live virus was riskier, because there was a small chance that even a healthy patient could contract or spread the disease.

By 1953, Salk’s research on monkeys and children showed that his vaccine was effective. However, “The press continued to incite the public; exaggerated and inaccurate reports created unreasonable expectations.” The public began clamoring for the vaccine. The clashing egos of polio research-scientists resulted in power struggles over how to conduct vaccination field trials.

The mid-1950’s saw a successful nationwide study on Salk’s polio vaccine that made him a celebrity. His wife and three sons lost their privacy. The press slapped Salk’s name on the vaccine, even though a rival scientist named Sabin aggressively pushed the live-virus vaccine that became the standard one used for decades across the United States from the 1960’s onward.

Read the book to learn everything you ever wanted to know about the history of polio vaccines (including the 1955 vaccine-making drug-lab mishap that resulted in illness, deaths and lots of scapegoats)– how hard it was to make them safe and effective and convince the public of same (hint: The chief reason it was so hard was that it costs money and scientists can’t do research without money, and humans are corrupted by money; also, scientists tend to have big egos and want to win a Nobel Prize).

Winchell

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The Book of the Week is “Winchell, Gossip, Power and the Culture of Celebrity” by Neal Gabler, published in 1994. Two cliches that apply to the likes of Walter Winchell’s role in the evolution of the American entertainment industry include: THERE IS NOTHING NEW UNDER THE SUN, AND DEJA VU ALL OVER AGAIN.

Born in April 1897 in East Harlem, Winchell got into Vaudeville as an adolescent. In the 1920’s, there were about six major New York City newspapers, and readers had their favorite columnists. In August 1924, Winchell got his own column, specializing in Broadway gossip in the newly launched Evening Graphic.

Winchell’s career took off. By summer 1929, he was writing for the Hearst-owned paper, the Mirror. The following spring, he launched a radio show, and the following summer, he acted in a movie. He associated with Mobsters, advertising their night clubs while he received protection from them.

Winchell vacillated between suffering from imposter syndrome, and behaving like an alpha male with hubris syndrome. He was a dream dispenser for his readers; they aspired to adopt the lifestyle of “Cafe Society.” In the 1930’s, this set consisted of star-struck social climbers, heirs and heiresses who had done nothing to merit their own celebrity.

Winchell acquired significant power to make or break peoples’ fame with his column, by promoting or smearing them. During the Depression, he honed his showmanship and propaganda techniques, becoming a strong political influencer. Beginning in 1933, he flacked for FDR and smeared Hitler. His rhetoric was anti-Communist, anti-Fascist and anti-isolationist.

Lacking significant formal education, Winchell rode a wave of success based on envy, anger and vengeance, into the 1950’s. The author wrote, “The real grievance was the control he exercised over his social and intellectual superiors and what that control portended for the elites.”

Read the book to learn a lot more about Winchell and others that smacks of other public figures whose rises and falls have been largely similar, in the history of this country.

Impresario

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“He was clearly in the early stages of what his colleagues referred to as Alzheimer’s, although it was never diagnosed as such. Whatever it was, it didn’t prevent him from functioning effectively much of the time, yet by this point…”

–Around 1969, Ed Sullivan began having “senior moments.”

The Book of the Week is “Impresario, The Life and Times of Ed Sullivan” by James Maguire, published in 2006.

Born in 1901 in East Harlem, Ed Sullivan grew up in the New York metropolitan area. He had a burning desire to become famous and rich. Therefore, beginning in his teen years, he met as many people as he could, and hung out at all the city’s hippest social clubs (celebrity hangouts) that featured alcohol and performances.

In 1948, he finally got to host his own show on TV, after paying his dues failing at radio shows and succeeding at writing a newspaper gossip column. Even so, he got lots of hate mail. His CBS-TV show, Toast of the Town was partially sponsored by Lincoln Mercury (car) dealers in Southern states. They were livid that he refused to stop shaking hands with and hugging black performers. Sullivan was racially egalitarian, but politically, rabidly anti-Communist.

With the 1955-1956 season, the show was renamed The Ed Sullivan Show— as the host had achieved his goals of wealth and stardom; media ratings, really. He began talks with Warner Bros. to make a movie of his life. In preparing the script for that endeavor, unsurprisingly, the clashing of egos resulted in back-and-forth shenanigans; summarized thusly: “When Jack Warner realized that Sullivan had completely thrown out Wallace’s second version… hearing of Sullivan’s plans for still more rewriting… He cancelled the film.” That was eight months after signing the contract.

In summer 1967, the CBS Standards and Practices department was strict about performers’ not saying specific words that smacked of sex or drugs. The band The Doors got away with “Girl, we couldn’t get much higher” in its song “Light My Fire” because the show was live, and the lead singer disobeyed the censors.

Anyway, read the book to learn much more about: how The Ed Sullivan Show was able to stay wildly popular and attain high ratings for decades despite its host’s lack of charisma; (Hint: It changed with the times in featuring guests who entertained audiences of all ages, until advertisers’ demands changed); the people who helped make it so; and the secrets of Sullivan’s success.

Character & Characters / Retail Gangster

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The first Book of the Week is “Character & Characters, the Spirit of Alaska Airlines” by Robert J. Serling, published in 2008.

Alaska Airlines (AKA) came into existence in the mid-1940’s with the buyout of Star Air Service. It faced stiff competition from Northwest Airlines, and Pan American– which was already monster-sized from: its contract with the federal government to deliver the U.S. mails, and exchanging many political favors.

Mostly, AKA transported passengers between the Pacific Northwest and Alaska. In early 1949, it completed a dangerous mission, flying about 140 Jews from Yemen to the airport in Tel Aviv, while an Arab bomb could have hit the plane anytime.

In the 1950’s, top executive Charlie Willis had such passion for and loyalty and dedication to AKA, that he borrowed $100,000 using his personal house as collateral, in order to restore the pilot-pension-fund shortfall, to keep his employer from going out of business. Beginning at the dawn of the 1960’s, he enabled his second-in-command-executive to engage in deficit spending. They broke the bank to do promotional gimmicks.

In the back of its model CONVAIR 880, AKA installed a stand-up beer bar, even though it replaced eight passenger seats. AKA generated goodwill by throwing parties it couldn’t afford for industry players, such as its own employees and trade associations. In the late 1960’s, it bought hotels and a ski resort. AKA was one of the very first airlines to provide in-flight movies and music. So it hovered near bankruptcy, repeatedly unable to meet its employee payroll. For years.

Commercial airlines, initially transporting wealthy passengers, employed stewardesses in sexy uniforms– with no or minimal training, and offered alcoholic beverages included with the airfare. With evolution came the organization of labor– of pilots, flight crews and ground crews. Alaska’s bush pilots who had gotten in on aviation’s ground floor, had become disenchanted with the changing times. Bob Ellis sold his tiny airline in Alaska because he was no longer having fun, was emotionally exhausted from the government’s imposition of regulations, and didn’t understand the need for union labor. He had treated his employees well.

The Civil Aeronautics Board, one of the government’s regulatory bodies, was soon to stop subsidizing the (small, financially struggling) regional airlines (including AKA) in Alaska. The consolidation of the industry in the 1960’s meant no more floatplanes, biplanes, and single-engine monoplanes. These were replaced with DC-3’s and other faster, technologically superior aircraft.

Competing airlines were growing in size, complexity, and needed economies-of-scale and scope. Bosses couldn’t afford to pay for their employees’ expensive personal problems as though they were in a small business anymore. There was backlash by the workers against this vanishing era. They no longer felt like a family.

In summer 1970, AKA’s Willis (rumored to be an alcoholic) was able to get a new air route: to the U.S.S.R. Ironically, AKA had to lease a Pan Am 707 in order to do it. Willis became a drinking buddy to his Aeroflot counterparts. The passengers, who flew to Siberia, consisted mostly of Native Americans from Alaska visiting family, missionaries, and businessmen. They were treated to flatware made of gold, caviar in their Caesar salads, wine, and Russian samovars. The flight attendants dressed in Cossacks’ attire, with bear fur hats. Unsurprisingly, the flights proved insufficiently profitable over the course of three years.

AKA suffered less disastrous financial losses when the oil industry in Alaska kicked into high gear, in the late 1960’s. Oil-pipeline construction around Prudhoe Bay in the North Slope area became all the rage. From the Seattle-Tacoma airport, the airline’s Hercules’ C-130 planes transferred cargo, including hazardous materials that could accidentally cause a lot of wrongful deaths and property damage: 25,000 pounds of dynamite, heating and fuel oil and big, heavy drilling rigs for ground vehicles, and heaters.

In the early 1970’s, many pipeline workers liked hunting, but they got drunk before they flew home. AKA allowed rifles on their planes, so they hired the equivalent of bouncers who served as ground-crew screeners, and had a locked-up special gun-rack section in the front of the plane.

Read the book to learn a wealth of additional details on Alaska Airlines’ role in the development of aviation, people, power struggles, technologies, and the tenor of its times up until the book’s writing.

The second Book of the Week is “Retail Gangster, the Insane, Real-Life Story of CRAZY EDDIE” by Gary Weiss, published in 2020.

Currently fading from Americans’ memory, is “Crazy Eddie.” Launched in the mid-1970’s, it was a retail chain of electronics stores in the northeastern United States. The company became known for a spokesman who flooded all kinds of advertising media with emotionally-charged screaming, that Crazy Eddie’s prices were insane. The repetitive repetition of this singular message worked. Eddie projected an image of success that fed on itself.

However, from the start, the store’s top executive– Eddie Antar– committed financial crimes. He had selfish, greedy intent, unlike the aforementioned Alaska Airlines executives, who were merely big spenders out of unbridled optimism and honest ineptitude.

Starting in 1984 when the company sold shares to the public, Eddie and his key employees (mostly his relatives) engaged in securities fraud. They had ongoing, frantic bursts of activity in which they: “…stuffed cash in the ceiling, stole store sales-taxes, [plus, they falsified inventory records] and defrauded insurance companies without a second thought. They did not expect to be caught, and if the Antars had any doubt on that score, they had only to look to City Hall for inspiration.” New York City’s government had committed exactly the same kinds of accounting fraud for years and years, beginning in the 1960’s. As the behavioral-economics cliche goes, “The fish rots from the head down.”

By 1987, Crazy Eddie had 2,250 workers in 32 locations from Philadelphia to New England. Read the book to learn a slew of details on the fates of Eddie, his families, and his businesses.

The Preacher and the Presidents

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The Book of the Week is “The Preacher and the Presidents, Billy Graham in the White House” by Nancy Gibbs and Michael Duffy, published in 2007.

Billy Graham was one of the most famous Christian preachers in the world from the middle of the twentieth century, into the single-digit 2000’s. He was a religious version of Rush Limbaugh. Although he was raised as a Presbyterian, in 1939 he earned his Baptist-minister certificate from the Florida Bible Institute. By 1949, he had become president of a Bible College, and he had founded a radio station. He spouted propaganda on various political issues through the years, but claimed he was nonpartisan, and claimed he wasn’t aware of the implications of his speechifying.

Graham got friendly with as many powerful, influential people as he possibly could, including American presidents from Truman through Dubya. He rubbed shoulders with publishing magnates Henry Luce and William Randolph Hearst. His philosophy was, believe the Bible or leave the ministry. He was a true, literal believer. Graham told worshipers in Los Angeles that the Soviets were planning to attack the U.S. with nuclear weapons because they were sinners. Yet, he preached love rather than fire and brimstone.

In January 1952, Graham held a religious rally– er, uh, revival in Washington, D.C. He invited president Truman, who didn’t like him because he was a grand-stander. About eleven thousand people attended. “To keep his finances transparent, he [Graham] insisted that crusade accounts be audited and published in the local papers when the crusade was finished.” (Apparently, Jim and Tammy Faye Bakker didn’t get that memo with regard to their ministry.)

Graham continued to identify himself as a staunch desegregationist. He delivered sermons to that effect in president Eisenhower’s second term, after racial incidents. A common situation cropped up when Graham courageously took a stand on controversial issues. People on each extreme side of the political spectrum complained he was doing too much for their opponents, or not enough for them.

But Graham was still ever-popular through the 1950’s. In 1957, about two million people attended his 97-day crusade (which was publicized via prayer chains in fifty different countries, leaflets, mailings and bumper stickers) at Madison Square Garden in New York City. He strove for quality over quantity in holding only a few crusades a year, but Martin Luther King, Jr. was constantly on the move for the Civil Rights Movement, spreading himself and his resources too thinly.

Graham prayed at president-elect Nixon’s 1969 inauguration. A few days later, he spoke at the National Prayer breakfast, and presided over a church service at the White House; all these events jammed into a few days to provide efficiency for Secret-Service security. “Whatever else they were, the [religious] services were a great opportunity for arm-twisting, fund-raising, loyalty-testing. [both for Nixon and Graham].”

Also in early 1969, the government was drafting young men working full-time for (college) Campus Crusade for Christ (Graham’s organization) to fight in Vietnam. Graham pulled strings so they would be treated like ordained ministers and evade conscription. However, in late April 1970, Nixon said that it was up to the United States to save the world, be its police officer, lest free nations were threatened with dictatorship and anarchy. Never mind that America had been an aggressor for two decades in so many little global wars, replacing one dictator with another, and had been bombing Cambodia for the year prior(!)

Also in 1970, the president held a July 4th event called Honor America Day in Washington, D.C., to help ordinary Americans calm down. It featured interfaith speakers and celebrity singers, and attendees from all walks of life. Nixon himself, however, didn’t personally attend. He was at his San Clemente property. Later, the media revealed that the event had been a nepotistic donor-fest presented by J.W. Marriott and Nixon’s brother, Donald. Once again, there is nothing new under the sun.

A dress rehearsal for the Patriot Act was proposed in the summer of 1970. It was called the Huston plan. It would have legalized a bonanza of spying in America, like there is currently. Through that plan, Nixon wanted to get rid of influential antiwar troublemakers, but FBI head J. Edgar Hoover opposed it. Even so, as is well known, the Nixon administration committed countless evil acts in order to “… stop leaks, track down traitors, punish enemies, and ensure domestic tranquility.”

In mid-October, 1971, Charlotte, NC enjoyed a holiday named “Billy Graham Day” with a parade and school and government closures. Nixon and Graham rode together in the motorcade. The Secret Service barred anyone who appeared to be a demonstrator, from entering the Coliseum — the venue of a political rally– er, uh, a speaking event. In early 1972, the White House perceived that Jews dominated the American media, so they attacked certain of its members.

As is well known, in the past century, separation of Church and State has waxed and waned in this country. But the main reason for the separation is that civil law must trump religious law, as this nation’s diverse people have diverse religious beliefs. Graham always used the technique of “whataboutism” whenever people pointed out Nixon’s high crimes and misdemeanors, using the cliched excuse: He who is without sin, cast the first stone.

In the mid-1980’s, for the 1988 presidential race for George H.W. Bush, an evangelical political-consultant prepared a 57-page briefing book for wooing devout Christian voters– identifying their demographics, denominations, leadership and beliefs; providing a glossary (with such entries as, “born again”) and recounting how Reagan had wooed them.

Read the book to learn numerous other factoids on Graham’s life, career and political impact.

John Reed: Witness to Revolution

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The Book of the Week is “John Reed: Witness to Revolution, A Biography” by Tamara Hovey, published in 1975.

According to the book (which appeared to be credible although it lacked a detailed list of Notes, Sources, References, and Bibliography), Reed was born in October 1887 in Portland, Oregon. The beneficiary of white male privilege, he graduated from Harvard, then bummed around Europe, and wrote stories and articles that were published in the magazines of the day; among them: American, Saturday Evening Post, Century, Smart Set, Colliers, and Trend. But he rebelled against the bourgeois values of his social class. The Masses did not pay its contributing writers, but featured short stories that realistically portrayed the struggling masses in America of the 1910’s. Many publications generously compensated their contributing writers, so Reed was able to scratch out a living.

Reed was given a press pass through the years by different publications to cover a few major historical events. In 1913, he wrote human-interest stories through immigrant workers’ eyes after witnessing violent labor trouble at the silk factory in Paterson, New Jersey.

Reed rubbed shoulders with the famous social activists of his generation. Showing their white-savior-complex– in June 1913, he, along with the independently wealthy Mabel Dodge (who owned a stately home on lower Fifth Avenue in Manhattan) and Robert Edmond Jones, staged a pageant whose performers consisted of downtrodden laborers at the old Madison Square Garden. The three served as planner and director, funder and arranger, and set designer, respectively. Their goal was to improve working conditions for the poor. After the pageant, Reed, Dodge and Jones sailed to Europe.

Reed spent four days in New Jersey’s Passaic County jail (whose conditions were very disgusting) in order to write articles that publicized the plight of striking workers who were denied due process. He was unlike journalists at most newspapers, who were puppets of: management (rather than labor), government officials, and law enforcement. Reed physically climbed into the trenches with German soldiers during WWI to get their stories. He then turned into a pacifist.

Read the book to learn what transpired when Reed developed a reputation as a radical (hint: he acquired a press credential from the American Socialist press in August 1917 in order to cover the Russian Revolution).

American Mirror – BONUS POST

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The Bonus Book of the Week is “American Mirror, The Life and Art of Norman Rockwell” by Deborah Solomon, published in 2013.

Born in February 1894 in the Morningside Heights section of Manhattan in New York City, Rockwell was an illustrator known for his engaging scenes of ordinary Americans in a kind, lighthearted, innocent time.

The attitude of the United States was forced to change with WWII. FDR speechified about Four Freedoms: of speech, of worship, from want, and from fear. In 1943, Rockwell was tasked with creating images on posters (to promote the sale of War Bonds) that portrayed the freedoms; during which, he helped shape the image of “Rosie the Riveter.” In this way, Rockwell developed a reputation as a patriotic artist who reinforced America’s values, that contrasted with the values of America’s enemies.

Read the book to learn everything you ever wanted to know about Rockwell’s life and career.

ENDNOTE: The 2024 presidential candidates should be asked to explain what they will do to preserve the above Four Freedoms in these modern times. Ironically, freedom of speech is what allows propagandists to whip the public into a frenzy of fear (!)

The freedom from fear directly stems from the Fourth Amendment of the Bill of Rights that, arguably, the U.S. government violates daily, in this electronic age. President George W. Bush pushed for decriminalizing spying on American citizens via Congressional approval of the Patriot Act– a set of federal statutes separate from those contained in the U.S. Constitution. In the past forty years, the following presidents have been accused of a significant number of crimes in the following major categories:

  • war-related crimes: Reagan, H.W. Bush, G.W. Bush;
  • treason-related crimes: Reagan, G.W. Bush, Trump, Biden;
  • financial-related crimes: H.W. Bush, Clinton, G.W. Bush, Trump, Biden;
  • sex-related crimes: Clinton, Trump, Biden

It shouldn’t be surprising that Obama’s name is absent from the above. He needed to avoid egregiously unethical behavior because, given his skin color, not only his political enemies, but also hatemongers— witch-hunted his and his family’s history and every move 24/7.

The question for the 2024 election is:

Is the country ready for another variation on the Caucasian Christian/Catholic male presidents– in terms of ethnicity, gender, religion or sexual orientation?