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The Book of the Week is “Red Carpet, Hollywood, China, and the Global Battle for Cultural Supremacy” by Erich Schwartzel, published in 2022. In this hodgepodge of a volume, the author described the interactions between the United States and China in connection with their movie and television industries, beginning in the 1990’s.
America seeks to profit in everything it does.
The Chinese government’s number one goal is to boost its national pride when selling video entertainment to end-users. The government therefore keeps a tight rein on the optics of its products– limits the stories of its public-private partnership’s shows to:
- glorifying itself and its Communist Party history;
- recounting its victimization at the hands of evil, Western powers and Japan with regard to militarism and trade in the 19th century;
- glorifying superheroes who convey Communist ideology.
The Chinese government gets very offended when even one movie-line or one tweet implies that Tibet or Taiwan are not part of China. It censors story-characters who challenge authority, buck established order, or shake things up. It censors disparagement of China, adult themes of vice, religion, gruesome violence, ghosts and gays. China financially punishes the perpetrators– the entertainment companies. Because it can.
Another aspect of China’s video culture is rampant pirating of Western entertainment. Further, deals made with foreign countries to screen shows in China, are always financially superior for China. Contrarily, in various ways, China will curtail revenues for all parties if it sees that the foreign entities’ shows are too influential with Chinese viewers.
November 1994 saw the first American movies (made by Warner Brothers) shown in China. Even though in the next quarter century, foreign videos shown in China became China-fied, only Chinese people watch movies made in China. Americans aren’t watching movies made in China.
Beginning around 2014, China’s dictator Xi began to punish Chinse entertainment-industry dissidents. Between 2017 and 2020, America had 17 of the fifty highest-grossing movies of all time. China had 27.
China has begun to export its movies and TV shows to Kenya at a deep discount in order to push its ideology. But viewers enjoy American shows better. The younger generation yearns for the consumer goods they see on TV. Interestingly, Disney was one of the few American content-providers that didn’t portray Africa as a “lawless land of disease and despots.”
Read the book to learn many more details of how Hollywood became experienced at dealing with China in seeking to make money, while China played Hollywood, and how China is spreading its gospel to the African continent with the goal of world domination.