The Chief

The Book of the Week is “The Chief, The Life of William Randolph Hearst” by David Nasaw, published in 2000. This tome described not just the life of the media emperor, but the historical backdrop of his generation.

Born in April 1863 in San Francisco, Hearst was a mama’s boy. He grew up in a highly cultured family. However, its fortunes waned, and finally waxed in the 1870’s. The father was in the gold mining business; politics too– he was elected as a Democratic member of the state assembly of California in November 1865.

When Hearst was at Harvard, his mother “…redecorated his rooms [in Matthews Hall] in Harvard crimson, equipped him with a library, hired a maid and valet to look after her boy.” In those days, one student could live in an on-campus suite and have servants. Hearst was an outsider who bought himself a position in society by making the Harvard Lampoon profitable and donating big money to Harvard’s sports teams. But he lacked the manners to get invited to the elitist summer resorts.

In October 1880, Hearst’s father bought San Francisco’s Evening Examiner and turned it into a morning newspaper to win a future election. Father and son helped get Grover Cleveland elected president in November 1884. Two years later, Hearst’s father was elected to the U.S. Senate. Hearst eventually failed out of Harvard.

In his mid-twenties, Hearst got an opportunity to attempt a financial turnaround of the Examiner. He took various creative steps to achieve this goal. The Examiner‘s editorial bent was pro-labor, anti-capital and anti-railroad.

In the 1890’s, the culture of journalism was a mixture of “fact-based reporting, opinion and literature.” Readers liked emotionally-moving stories. They could tolerate a lot of fiction in their news. And they must’ve, when Hearst published made-up war stories to help Cuba gain its independence from Spain in 1898. However, toward the mid-twentieth century, journalism strove to be more objective.

In 1893 at the time Hearst bought the New York Morning Journal, there were eight established morning newspapers in New York. The Journal‘s editorial bent was pro-labor, pro-immigrant and anti-Republican. But it did have anti-African-American cartoons and jokes. According to Hearst, New Yorkers were overpaying for their gas, power, coal, ice, milk and even water due to monopolies (in those days called “trusts”).

In 1900 and 1901, the Hearst papers constantly criticized and even mentioned killing president McKinley. When the president was shot by a madman in September 1901, Hearst was accused of hiring the hitman. In 1902, Hearst was elected to Congress as a Democrat from New York, eleventh district. When he ran for a third term, he gave every man, woman and child in his district a free trip to Coney Island, including most of the Luna Park shows (thousands of tickets). Then he changed his mind and ran for mayor instead in 1905 in an attempt to “drain the swamp.” He wed in 1903, at forty years old. In May 1905, he bought Cosmopolitan magazine, kicking off his entry into the magazine business.

Hearst lived high on the hog and spared no expense when it came to gathering stories for his growing media empire. He paid his employees well, sent droves of them to cover stories which appeared in his newspapers that had more pages and special features than the competition’s. His business was losing more money than ever.

In the early 1920’s, “After 2 decades of debate and agitation, the rise and fall of Populist, Progressive and Socialist parties…” and lots of labor unrest, there was general consensus between government and American business “… that the role of government was not to supersede or control the corporation, but to legalize and legitimize it by regulating its excesses.”

Public relations at the turn of the twentieth century consisted of billboards and posters, newsreels and serial films, stunts, service features and contests. Radio was the next big thing in the 1920’s.

After recording political history for decades, Hearst concluded that “…politicians were, with few exceptions, mendacious, corrupt, and incompetent. The country needed a leader who was not tainted by the political process and was not dependent on the largess of machine politicians or big businessmen.”

On one trip on Hearst’s yacht, with a group of Hollywood celebrities, a movie director was celebrating his 43rd birthday. The director had a major heart attack and later died. All sorts of wild stories abounded in the newspapers that Hearst had killed him. A 2001 FICTIONAL movie called “The Cat’s Meow” was made of one wild-story version. No evidence of any crime has ever surfaced, except Hearst’s violating Prohibition– a crime whose exposure he wanted to avoid. That was the reason he didn’t want the media anywhere near the heart attack victim.

In late 1927, for nearly a month, Hearst had published front page articles based entirely on fictitious sources. He had libeled several nations, dozens of foreign statesmen, at least two prominent American journalists, Oswald Garrison Villard and Ernest Gruening, and four U.S. senators. Yet he wasn’t taken to task on any of that. There’s nothing new under the sun.

Read the book to learn the details of Hearst’s friendly relationships with William Jennings Bryan, Marion Davies, Mussolini, Hitler, Churchill and others; his wire service; his reporting on Tammany Hall; San Simeon and how his other estates with mansions came to be; his art collection; the size to which his media empire grew; his rabid anti-Communist activities; and how he worked his way out of financial ruin. Most of the aforementioned involved disgusting excesses.

Ian Fleming – BONUS POST

The Bonus Book of the Week is “Ian Fleming, the Man Behind James Bond” by Andrew Lycett, published in 1995.

Born in May 1908 in Mayfair in England, Ian Fleming had a childhood befitting his place in an elitist, wealthy family. However, his older brother Peter was the favorite. Fleming was sent to boarding school at six years old. Then it was off to Eton and Sandhurst. His father was killed in WWI when he was nine.

Fleming’s strong suit was sport, not academia.  He failed both to become a military officer while in training, and the diplomatic-service entrance exam. This, after this wild child was sent to a language school in Switzerland and a finishing school in Munich. Then a school in Geneva.

In the early 1930’s, at wit’s end, his mother helped him go to work for Reuters. But she prevented him from getting married by telling his employer to deny him permission to marry– something it had the authority to do in those days.

In 1934, when he followed in his father’s footsteps by entering the lucrative banking field, he began to lead a charmed life. He took up gambling, golf, tennis, skiing, carousing, and sowing his wild oats. He played well with others and made lots of valuable contacts. Even so, banking was really not his thing either.

Although lacking the bent of a student, Fleming’s thing was bibliophilia. He developed the concept of amassing a library which was responsible for worldwide technological or intellectual progress since the year 1800– “books that made things happen.” The collection, spanning more than four hundred volumes from more than twelve nations, published from the 1820’s through the 1920’s, improved humanity and changed the world.

Through centuries, people have done so, too. They have been muckrakers, whistleblowers, dissidents and activists, and have been called heroes and martyrs. Most of them, even the famous ones, who risked their lives to counter political ideology that was oppressing a large number of people, are deserving of high praise.

The most recent examples of countless such individuals who saved countless lives include those who acted courageously during the Holocaust; two who come to mind are Raoul Wallenberg and Oskar Schindler. However, they need not have directly saved lives to have made an impact, though they made serious sacrifices for their causes: Mahatma Gandhi, Aleksandr Solzhenitsyn, Andrei Sakharov, Daniel Ellsberg, Vaclav Havel, Aung San Suu Kyi, Nelson Mandela, Edward Snowden, etc., etc., etc.

Ralph Nader is exceptional in this regard– he saved lives but did not risk his own life. In medicine too, there have been plenty of such individuals, like Alexander Fleming (no relation to Ian). However, politics is a more widespread subject of discussion and there are no barriers to entry. Therefore, more individuals’ names in politics enjoy longer historical recognition. Also– medicine is governed by politics because it’s a matter of life and death. Politics is all about tribal unity and public relations. Image management is all it takes to acquire a political footnote in the history books. Some individuals have been too power-hungry to care about their do-good legacies.

That’s the flip side of the coin– evil. Individuals’ evil can be quantified– by the number of deaths for which they are directly responsible. Comparing politicians who have made unfortunate remarks or have engaged in unfortunate actions or behaviors, to Hitler– is usually an invalid comparison. He was a genocidal maniac. The true comparisons to Hitler and others are displayed below in alphabetical order by last name (footnotes 1-3 are at the bottom of the fourth page).

Anyway, Ian Fleming played bridge with a literary social set. Yet, at 28, when he finally moved out of his mother’s home, he was still a megalomanaical, hedonistic schoolboy, a smoker and drinker.

The year 1939 saw him begin to engage in his true passion– intelligence gathering (and collecting weaponry), for the British government. He found subversion, sabotage and clandestine warfare so exciting.

After the war, he bought a vacation house which he called Goldeneye in Jamaica in the Caribbean, and became a journalism manager for the Sunday Times in London. He supervised spies who posed as journalists. They cranked out propaganda his way. “First drinks of the day were served at eleven in the morning.”

By 1950, Fleming’s mother had moved to Cannes for the purpose of tax evasion. Less than two years later, Fleming had written his first novel, Casino Royale.  The main character was a Renaissance man called James Bond who engaged in gambling, espionage and economic sabotage. He was all that men wished they were.

Nonetheless, his publisher in America requested that he tone down the sexual-sadism-and-masochism language for the good of book sales there. His stories tended to contain sicko characters who were improbably good at escaping from impossibly bad situations– designed to shock the reader and offend his sensibilities with their extreme goings-on.

Fleming made frequent visits to the United States over the years. He astutely concluded that Walter Winchell, Joe McCarthy, and J. Edgar Hoover were evil. Fleming had a large, diverse social set that included Noel Coward and Jacques Cousteau. They gave him ideas for his novels.

Read the book to learn about: the intellectual-property legal disputes among the various entities handling Fleming’s career; his family life; about the extensive research (including personal travel to experience various subcultures) he did when writing; and why reviews on his books suggested that he had various psychological issues such as a low level of maturity, sociopathic tendencies and sexual deviance.

Not Pretty Enough

The Book of the Week is “Not Pretty Enough, The Unlikely Triumph of Helen Gurley Brown” by Gerri Hirshey, published in 2016.

Born in Arkansas in February 1922, Helen Gurley was ten years old when her father, a government worker and lawyer, passed away unexpectedly in a bizarre elevator accident. Perhaps as a result, she became quite close with her mother and sister throughout their lives, communicating via letters and phone calls when she was no longer living with them.

As was typical for women of her generation, Gurley was conditioned to become a secretary. However, she was sexually sophisticated. The  1960’s office culture could be described thusly: Married male executives exuded sociopathic tendencies and arrogance (not unlike those of today), and harbored the belief that it is morally wrong to allow suckers to keep their money. In that era, engaging in sexual conquests with female subordinates was a way for males to prove their manhood. It is still is, but times are a-changin’. Gurley encouraged her female contemporaries to enjoy themselves.

Gurley played the game with the men to the hilt. She claimed she enjoyed sex and wrote about it extensively in articles and books. In 1959, she married David Brown, a high-level writer and editor.

Thereafter, like the men, she had affairs. She saw nothing wrong with marital infidelity. Besides, she claimed she had a great marriage. The problem is, infidelity smacks of dissatisfaction with marital sex– a spouse is dishonestly seeking satisfaction elsewhere; moreover, it is unclear if the wayward spouse is untrustworthy in other matters. Unless both spouses consent to an “open” marriage– either side can have other sexual partners– marriage is supposed to represent total lifelong commitment.

Anyway, Gurley’s passion and work ethic led her to achieve the positions of advertising copywriter in the 1950’s, and editor in chief of the then-financially struggling Cosmopolitan magazine in the 1960’s. At that time, the Hearst publication’s target readers were single women, between twenty and thirty-four years old.

Notwithstanding the kind of fabulous career that few women achieved in those days, two points must be made: 1) Gurley advanced her career through illicit sex and marrying a powerful man in her field of work; and 2) she was still a slave to the societal pressures of her generation– she had excessive cosmetic surgery and an eating disorder in order to satisfy public expectations of female beauty.

Read the book to learn of the additional factors affecting Gurley’s successes, and of how she influenced a whole generation of women.

Wait Till Next Year

The Book of the Week is “Wait Till Next Year” by Doris Kearns Goodwin, published in 1997.  This is the first portion of an autobiography of a New York female baseball fan who grew up in the suburb of Rockville Centre, Long Island in the 1940’s and ’50’s.

During the author’s childhood, there were three baseball teams in New York: the Brooklyn Dodgers, New York Giants and New York Yankees. Between 1949 and 1957 inclusive, one or another of these teams played in the World Series. The author’s father inspired in her a diehard Dodgers fandom. She was taught to keep score, and did so for every regular season game for years and years, starting in the late 1940’s. It was a time in history in which men played for their love of the game. The greats at that time included Jackie Robinson, Roy Campanella, Peewee Reese, Gil Hodges, Enos Slaughter, Robin Roberts, Richie Ashburn, Allie Reynolds, Phil Rizzuto and many others.

Kearns Goodwin was raised as a Catholic, but attended public school. Nevertheless, the nuns struck fear in her heart in many ways, one of which was pressuring parishioners to refrain from entering any house of worship other than a Catholic one.  So when Campanella was coming to her area to speak at a non-Catholic church, she faced a moral dilemma. The priest reassured her that she would not be going to hell, because the event was not a religious service.

Baseball was so popular in the author’s community that in 1955, a radio broadcast of the seventh game of the Dodgers-Yankees World Series was piped through the public address system of her high school. The kids were willing to stay after school to hear it. Back in the day, World Series games were played in the afternoon. When the Dodgers won, thousands of people danced in the streets. The baseball players came back to a Brooklyn restaurant that evening for their victory dinner, interacting personally with fans without any security at all.

For the first twelve years of her life (before the neighborhood changed), Kearns Goodwin’s family was quite close with all of the different (white) families (of different religions) in her community. Their homes were as open to her as her own home.

Read the book to learn more about the author’s coming of age in a bygone era of baseball and Postwar suburbia.