Deadly Spin

The Book of the Week is “Deadly Spin” by Wendell Potter, published in 2010. This is a book that explains how health insurance companies engage in unethical behavior in the name of profit, that results in needless deaths in the United States.

It follows then, that serving as a top executive at a health insurance company requires sociopathic tendencies, favoring money over people. One reason the insurance companies are so obsessed with their bottom lines (aside from the greed of their top executives) is that they have to answer to Wall Street.

Potter worked for Humana and then CIGNA a combined approximately twenty years as head of their public relations departments. By the late 1980’s, Humana realized it had a conflict in running a for-profit hospital and a managed-care plan simultaneously. The hospital was more than happy to maximize the stays of its most lucrative patients, while the plan’s goal was to minimize costs through preventive health care– promoting wellness.

The author learned to play the game of maximizing his employer’s profits through fighting legislative changes to his industry; and protecting, defending and enhancing his employer’s reputation. For, there was a direct relationship between his employer’s profits and his raises and bonuses. He therefore emotionally detached himself from health insurance plan members, and focused specifically on actuarial tables and legalese to help him project an image of his employer as a reasonable,  if not caring participant in patient care.

Whenever a threat to his former employers’ profits arose, such as the movie “Sicko” or proposed legislation that financially favored patients, his former employers hired a big-name, monster-sized public relations firm, and secretly co-funded and co-founded a political front group, such as “Health Care America” that publicly pretended to favor health care consumers, but truly sought to maximize insurance industry profits. The group was a propaganda machine, and an object lesson in how to lie with statistics.

Other tricks of the trade include:  “…rescinding individual policies, denying claims, cheating doctors, pushing new mothers and breast cancer patients out of the hospital prematurely and shifting costs to consumers.”

Read the book to learn additional details of the hegemony of the health insurance companies. One interesting endnote: “Obama opposed any requirement that everyone buy insurance, one of the few points on which he disagreed with Hillary.”

Indecent Exposure

The Book of the Week is “Indecent Exposure, A True Story of Hollywood and Wall Street” by David McClintick, published in 1982. This volume with the provocative but misleading title had nothing to do with sex. It actually consisted of a suspenseful, albeit long story seen mostly through the eyes of Alan J. Hirschfield, the CEO and officer at Columbia, the movie company. It was about how a lack of honesty, the power of propaganda, and clashing egos basically resulted in the redistribution of wealth among the wealthy. This sort of thing happens all the time.

In February 1977, then-famous actor Cliff Robertson received a document saying he owed taxes in connection with a check he never received. He later found out that the check had been forged and cashed in his name, by David Begelman, a high-level executive at the aforesaid Columbia. Robertson became the victim of cancel culture, for NOT being a tax cheat in Hollywood.

It was common practice for Hollywood studios to send movie actors checks for thousands of dollars (usually unreported to the IRS) that defrayed a small portion of their promotion expenses for a new picture. The IRS had just then begun cracking down on that taxable income. Robertson’s reaction set in motion a series of consequences that affected thousands of people; mostly financially.

Columbia was a public company, and the bad publicity resulting from news of a serious crime committed by one of its executives was a serious public relations problem. Hirschfield, who was on the board of directors, was told by an attorney that he had a duty to inform the executive committee, corporate counsel and the SEC after an internal investigation had been conducted.

As has been the case since the discovery of journalism/tabloidism, (supposedly said by Mark Twain), “A lie can travel halfway around the world while the truth is putting on its shoes.” Begelman’s friends in the Hollywood community (of which the check forger had many) rushed to his defense, having heard only vague rumors that described his transgressions in euphemisms. They really had no clue that he had actually committed several felonies, it turned out. They didn’t want to know.

The friends planted tabloidy messages in the media making the excuse “Everybody Does It” because they took unethical liberties with their own expense accounts, and made Hirschfield the villain, saying he was a power-hungry, vindictive executive, as he technically did compete for power with Begelman in the company hierarchy. Hollywood’s and the public’s gullibility in automatically believing in Begelman’s innocence and Hirschfield’s treachery is human nature.

At the board meeting that initiated the long, heated discussion that would determine whether Begelman was fired, Begelman acted like a prisoner on death row who had suddenly found religion. He implied he might kill himself if removed from his primary job. But actually, anyone who knows this kind of person knows that he would be too arrogant to kill himself.

A preliminary inquiry into Begelman’s history yielded more than one serious crime during his Columbia tenure, and previous lying and other worse misdeeds. Hirschfield argued for termination, saying Begelman was unlikely to change his spots, as dishonesty was a lifelong habit with him. Over the next few years, the Hollywood community and the public, however, still having heard only distorted soundbites that minimized Begelman’s sins, fooled itself into believing they weren’t that bad, and continued to defend him.

Interesting sidenote: In 1982, in a joking context, Hirschfield exclaimed to a female friend who was high on the corporate ladder, in front of some colleagues: “Female executives suck!” She laughed. Clearly, if that was uttered in 2018, hilarity would NOT ensue.

Read the book to learn of the consequences of the stupid actions taken by most of the main characters of this entertaining saga.

The Pioneering Odyssey of Freeman Dyson

The Book of the Week is “The Pioneering Odyssey of Freeman Dyson, Maverick Genius” by Phillip F. Schewe, published in 2013. This is a biography of the multi-disciplinary mathematician / scientist, theorist, professor, author and lecturer.

The author named nearly all of the most famous twentieth-century nuclear physicists (and provided historical backdrop that led to scientific advances in physics, war and astronomy), and briefly described their contributions– even a few of whom Dyson hardly knew; that is, except for two scientists, who happened to be female:  Marie Cure and Lise Meitner. This oversight might be due to the fact that the author encountered little or no literature on them (due to their gender) when researching this book. Ironically, the author did admit, however, that Dyson’s marital troubles were due to his sexist hypocrisy.

Anyway, born in Great Britain in 1923, Dyson grew up in a wealthy family in the London suburb of Winchester. His mother was already 43 at his birth. Pursuant to family tradition, he was sent to boarding school at eight years old. Due to WWII, in two years rather than four, he earned a degree in mathematics at Cambridge University.

Dyson was then tapped to use his newly acquired knowledge as a tactical aviation consultant of sorts for the war effort, staying stateside. Postwar, as a graduate, he resumed his education, studying physics at Cambridge and Cornell universities. He never did finish his PhD.

Nevertheless, of all his lifetime’s workplaces, the Institute for Advanced Study at Princeton was where he spent the longest total time. In the late 1940’s, he was supervised by J. Robert Oppenheimer. He explained the missing link between Richard Feynman’s, Julian Schwinger’s and Shin’ichiro Tomonaga’s ideas about field theory in nuclear physics; more specifically, quantum electrodynamics.

Yes, Dyson did rocket science, too, at the dawn of the 1960’s. However, it was all theoretical. He actually wanted to go on a mission to Mars or Saturn or Jupiter. Dyson’s fluency in Russian allowed him to understand the Soviet mentality on the space and arms races.

Paradoxically, during the Cold War, an adverse consequence of the testing of nuclear weapons included cancer deaths due to radiation exposure; about a thousand of them annually. This was an acceptable sacrifice (in the name of saving the world)– as highway deaths numbered about fifty thousand annually. That changed of course, with nuclear accidents and seat belts in later decades.

In 1976, Dyson supervised a graduate student who wrote a term paper that generated much controversy.  “From non-classified government documents, freely available to anyone, Phillips [the student] proceeded to gather a primer of frightening specificity showing step by step how to build a nuclear bomb.” The student got an “A.”

Read the book to learn of Dyson’s views on extraterrestrials and extrasensory perception, on how religion and science can coexist; his fantasies about what humans could do in outer space in the future; his participation in a think tank named Jason, his take on global warming, the reversal of his beliefs on nuclear matters, and much more.

Genius in Disguise

The Book of the Week is “Genius in Disguise” by Thomas Kunkel, published in 1995. This book describes the life of Harold Ross, who came up with the concept of, and co-founded, The New Yorker magazine.

Born in 1892 in Aspen, Colorado, Ross was bitten by the journalism bug as a teenager. He quit high school to start his career as a news gatherer. He was restless, however, and traveled to various states to ply his trade. Regarding the media, there is nothing new under the sun:  While in New Orleans in 1912, “… he demonstrated the agile reporters’ trick for manufacturing news where none exists.”

Ross worked for the army publication Stars and Stripes during WWI. After the war, he moved to New York City, where his social group consisted of the Algonquin Round Table members and other literati such as his fiancee Jane Grant. She worked for the New York Times, and he served as publisher for a weekly magazine for veterans.

In February 1925, Ross decided to break out on his own by starting The New Yorker. He wanted to sell a weekly magazine that resonated with New Yorkers of his generation. The recent introduction of technological advancements in publishing, the early days of radio, and special postal rates made the time ripe for Ross’ brainchild. Besides, at that time, magazine advertising was the way to gain national reach for products and services.

The New Yorker‘s goal was to entertain wealthy readers. So it avoided reporting on politics and economics. Ross was a difficult managing editor because he was a panicky perfectionist.  In fact, a “… New Yorker piece might be scoured fifteen or twenty times by six or eight different people, all in the name of perfection” for editing, fact-checking and proofreading. Ross became an indispensable, fearless leader. The other party crucial to the publication was its major initial investor, an heir to the Fleischmann yeast fortune.

Read the book to learn how, ironically, the animosity between Ross and Fleischmann maximized The New Yorker‘s profitability; about the one-article issue of August 1946; the difference between Wolcott Gibbs and Aleck Woollcott; and how the publication changed through the decades. A bygone era in magazine publishing.