Bitter Scent – BONUS POST

The Bonus Book of the Week is “Bitter Scent, The Case of L’Oreal, Nazis and the Arab Boycott” by Michael Bar-Zohar, published in 1996.

The complicated history that led up to the situation which monster-sized international health-and-beauty-aids company L’Oreal faced in 1989 was most ironic. It dated back to the start of WWII, when two future executives of L’Oreal and Francois Mitterand (future president of France) became good friends, Nazi collaborators– pro-Vichy propagandists and sabotage-plotters, and then, when the tide of the war changed in 1943, allies of the Allies.

In March 1989, Jean Frydman (Israeli and French citizen, Jew, and former member of the WWII French Resistance,) was vice president of Paravision, his film distribution company. Unbeknownst to him, he resigned from the board of directors of Paravision in a fait-accompli by L’Oreal executives. He was ousted in absentia because he had business dealings in Israel.

Various business entities had significant financial interests in others, among them, Paravision, L’Oreal (based in a Paris suburb) and its international subsidiaries, Columbia Pictures, Nestle and Coca-Cola. L’Oreal executives felt the need to comply with a troublesome policy called the “Arab boycott” — considered ethically repugnant by non-Arab industrialized nations. L’Oreal executives were willing to go through a tremendous amount of trouble (most of which they didn’t anticipate) to comply with the boycott to enhance their business interests, but also arguably, because they were anti-Semitic.

The boycott imposed by the Arab League began in 1948 to financially strangle Israel by banning companies that did business with Israel, from doing business with any Arab countries. L’Oreal needed to get Frydman out of the way so it could say it did no business with Israel. But besides, there was a big-name cosmetics company called Helena Rubinstein located in Israel, with which L’Oreal was affiliated. The Arabs were pressuring L’Oreal to dispose of that asset as well, before it allowed lucrative trade with their side.

When Frydman was gobsmacked by his fellow executives and learned that top people at L’Oreal (including its founder) had been Nazi collaborators, hilarity did not ensue. Instead, an orgy of litigation, fishing expeditions, political machinations, palace intrigue, and of course, a propaganda war did.

Read the book to learn the details of this suspenseful, sordid story.

In Search of Memory – BONUS POST

The Bonus Book of the Week is “In Search of Memory” by Eric R. Kandel, published in 2006. This book was mostly about neurology and psychoanalysis. The autobiographical parts included descriptions of how and why the author’s family fled Austria for the United States in 1939, and his role in reconciling psychology and biology.

Kandel identified himself as Jewish. He explained that “racial anti-Semitism” is the idea perpetrated by the Catholic Church that the Jews killed Christ and therefore, they are members of “… a race so innately lacking in humanity that they must be genetically different, subhuman.” Such idea was used to justify genocide during the Spanish Inquisition and of course, the Holocaust. Gentiles in Germany, Poland and Austria especially, took up the cudgel of racial anti-Semitism during the Holocaust.

However, what is interesting is, that while the Catholic Church calls the Jews a “race” as a putdown, the Jews think of it as a point of pride.

When American Jews use the term”born Jewish” ironically, most are unaware of the belief that Jews as a group are thought by anti-Semites to have genes in common that bring out their stereotyped, negative traits. By born Jewish, they mean to say, they, like religious Jews, believe that Jews are automatically Jews regardless of their beliefs or observances, because their mothers were Jewish. Not in a derogatory way.

But wait. If people can convert to or from Judaism, it’s not genetic. Hindu people could actually call themselves a “race” because they allow no conversions. That’s the difference. The Hindus were a group of people who did all share the same genes up until the time they started marrying non-Hindus and having children.

By the way, read the book to learn about the progression of the fields of neurology and psychology in the twentieth century.