This blogger skimmed the ebook, “Boozehound” by Jason Wilson, published in 2010.
The author writes about the lingo and trends of the $54 billion alcohol industry. He laments that commercial sour mix, like for a Tom Collins or Sloe Gin Fizz, is indicative of a cheap, unprofessional bar.
Read the book to learn of the author’s experiences at a wide range of tastings, the mythmaking that sometimes occurs in the promoting of a drink, bits of trivia such as the snippet that the company Fernet-Branca “…reportedly controls 75% of the world’s saffron market” and learn the national cocktail formally assigned to Nicaragua in 2006.
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