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The Book of the Week is “Winchell, Gossip, Power and the Culture of Celebrity” by Neal Gabler, published in 1994. Two cliches that apply to the likes of Walter Winchell’s role in the evolution of the American entertainment industry include: THERE IS NOTHING NEW UNDER THE SUN, AND DEJA VU ALL OVER AGAIN.
Born in April 1897 in East Harlem, Winchell got into Vaudeville as an adolescent. In the 1920’s, there were about six major New York City newspapers, and readers had their favorite columnists. In August 1924, Winchell got his own column, specializing in Broadway gossip in the newly launched Evening Graphic.
Winchell’s career took off. By summer 1929, he was writing for the Hearst-owned paper, the Mirror. The following spring, he launched a radio show, and the following summer, he acted in a movie. He associated with Mobsters, advertising their night clubs while he received protection from them.
Winchell vacillated between suffering from imposter syndrome, and behaving like an alpha male with hubris syndrome. He was a dream dispenser for his readers; they aspired to adopt the lifestyle of “Cafe Society.” In the 1930’s, this set consisted of star-struck social climbers, heirs and heiresses who had done nothing to merit their own celebrity.
Winchell acquired significant power to make or break peoples’ fame with his column, by promoting or smearing them. During the Depression, he honed his showmanship and propaganda techniques, becoming a strong political influencer. Beginning in 1933, he flacked for FDR and smeared Hitler. His rhetoric was anti-Communist, anti-Fascist and anti-isolationist.
Lacking significant formal education, Winchell rode a wave of success based on envy, anger and vengeance, into the 1950’s. The author wrote, “The real grievance was the control he exercised over his social and intellectual superiors and what that control portended for the elites.”
Read the book to learn a lot more about Winchell and others that smacks of other public figures whose rises and falls have been largely similar, in the history of this country.