Werner Erhard

The Book of the Week is “Werner Erhard, The Transformation of a Man, The Founding of est” by W.W. Bartley, III, published in 1978. This is a biography of the founder of a consciousness-raising movement of the 1970’s.

Born with the name Jack Rosenberg in 1935, the subject of this biography grew up in the Philadelphia area, raised as an Episcopalian. He was the oldest of three siblings, who were born after he turned twelve years old. As a teenager, he rebelled against his mother, who treated him like a spouse rather than a son. Additionally, he got his girlfriend pregnant. Rosenberg and his girlfriend wed just after he turned eighteen years old. They had three additional children but he abandoned his family and absconded with another woman. Rosenberg thought of himself as a victim. In his words, “That requires that someone must have done it to you. That person is automatically bad, and may be punished. As a victim, you get to be righteous…”

In May 1960, Jack Rosenberg changed his name to Werner Erhard in order to transform himself into the complete opposite of what he once was. This also involved cutting off all communication with his first wife, children and immediate family. This he did for more than a decade. But in his new self, Erhard found his calling. He was a spellbinder as a salesman. He began training sales forces and making lots of money. Erhard used an unconventional approach to door-to-door sales: communication based on trust through total honesty rather than attempting to make a quick buck. He became incredibly well-read in psychology and philosophy.

Finally, Erhard jumped on the behavior-modification-training bandwagon fad of the 1970’s, naming his business “Erhard Seminars Training.” He held therapy sessions for hundreds of people at a time, pressuring them to change the “positionalities” of their minds by getting rid of their righteousness, regret and resentment. He lectured them on perfectionism with regard to attention to detail. Anything less would mean they were just surviving and not maximizing happiness.

In the real world, people tolerate bad customer service and mean corporate cultures because they must; in the ideal world Erhard envisioned– people’s effective, honest communication would help them shed their value judgments in their existence, activities and possessions in a way that would make them happy.

Read the book to learn a wealth of additional details on Erhard’s life and how he came to realize that he was meant to help his customers and clients improve their lives.

Jim Henson, The Biography

The Book of the Week is “Jim Henson, the Biography” by Brian Jay Jones, published in 2013. This large volume describes the life of a super-successful puppeteer who brought innovation to the genre of puppetry.

Born in September 1936, Henson grew up alternately Mississippi and Maryland. He was best known for creating “Muppets”– a cross between puppets and marionettes. Henson took his time about finishing college at the University of Maryland studying set design. Initially, he thought he wanted to develop a behind-the-scenes career in theater. But he was an early adopter of the new medium of television and wanted to do puppet shows on it. In 1955, he made his Muppets TV debut with Jane, the woman who would later become his wife and bear his five children. He fell into a brilliant puppetry career instead.

Henson’s performances extended to the talk-show circuit, during which the early Muppet characters he created, lip-synched to songs and mimed comedic storylines. The skits would usually end with an explosion or one character’s eating another. Very quickly, he became a highly paid entertainer. In the summer of 1958, he went on a research expedition to Europe, where puppetry was much more popular than in the United States. Americans thought of puppet shows as appropriate mostly for children.

Despite Henson’s desire to become known as a respected puppeteer for audiences of all ages, he became famous for creating some major characters that appeared on a groundbreaking children’s TV show– Sesame Street. Nevertheless, the Muppets appeared in some forgettable skits for Saturday Night Live (SNL) in its first season. True story. Union rules required that SNL writers rather than Henson’s, compose said skits. The SNL people didn’t know the Muppets like Henson’s did. After several false starts and many rejections, Henson finally achieved one of his goals. In autumn 1976, a CBS affiliate in England finally gave the Muppets their first weekly TV series.

Read the book to learn of Henson’s cinematic successes and failures, his management style (or lack thereof), the key people in his organization, other major highlights of his career, his marital infidelity, and what transpired just as he was in the thick of difficult negotiations to sell his company to Disney. The reason for the difficulty was that “In show business in particular, where so much depends on the ruthless art of the deal, Jim’s generosity and genuine respect for talent… made for an unconventional way of doing business.”

A Reporter’s Life, Peter Jennings

The Book of the Week is “A Reporter’s Life, Peter Jennings” edited by Kate Darnton, Kayce Freed Jennings & Lynn Sherr, published in 2007. This is a compilation of selected contents of interviews with the late ABC anchorman and documentary writer Peter Jennings, of people who knew him.

Peter Jennings’ father was a famous Canadian radio broadcaster. He mentored and primed his son to be the larger-than-life information provider he became to millions of TV viewers. In 1963, Jennings began to co-anchor a fifteen-minute TV news show at dinner time, but his lack of formal education and experience became apparent after a while. So in November 1967, he went on-location, gathering news globally. In 1970, he began to open the ABC bureau in Beirut, a cosmopolitan city until the start of its civil war in 1975. In the interest of fairness, Jennings got the Palestinian side of the Arab-Israeli conflict. He became an expert on the Middle East. This played a large role in why he was able to scoop the story of the hostage crisis at the Munich Olympics in 1972 and get a tremendous career boost.

Jennings was the consummate passionate, professional workaholic perfectionist. He politely cajoled people into answering his questions instead of interrupting them or aggressively pushing for a “gotcha” response. He was into fact-checking– he preferred to get a story right and be second reporting it than get it wrong and report it first. He had an insatiable thirst for knowledge, which he acquired through reading and talking to everyone, everyone he met. This gave him background on any and all stories he gathered and reported on. In summer 1983, ABC’s ratings caught up to NBC’s and CBS’s, and overtook them for a long time.

In 1994, Jennings made people pay attention to the genocide in Bosnia. He hated tabloid stories. When he was pressured to do them, he would try to educate rather than just gossip. During the O.J. Simpson trial, he showed the race relations aspect of the story. Read the book to learn a wealth of additional information about one of TV’s best journalists of a bygone era.

Stalin’s Daughter

The Book of the Week is “Stalin’s Daughter” by Rosemary Sullivan, published in 2015. This biography tells of the life and times of someone who could not escape her father’s shadow. As is pretty well known, Joseph Stalin, of Soviet Georgian origin, was a twentieth-century world leader who committed untold atrocities for decades, during which his country ended up on the winning side of WWII.

Born in February 1926, Stalin’s daughter was given the first name Svetlana, but her last name kept changing later in life, pursuant to her marriages and desire for anonymity. In order to run his brutal dictatorship of her birth country, The Union of Soviet Socialist Republics, her father formed a cult– an atmosphere of fear and loathing with himself an object of worship. Soviet citizens who had seen peoples and cultures other than their own developed a split personality because in their hearts, they knew they were living a lie. “Many Red Party members were seen at their dacha but mysteriously disappeared through the 1930’s.”

There was a 23-year age difference between Svetlana’s mother and father. The older one, her father, was 48 when she was born. She, although receiving what was thought to be the best of everything while growing up, was sheltered from many truths, such as the real cause of the death of her mother when she was six. As was common in wealthy families of that era, she got a nanny, governess, and tutors until she started attending school. She was taught German and Russian at an early age.

In the autumn of 1937, Svetlana was assigned a bodyguard, who stuck to her like glue. Her whole life was seen by that bodyguard, and she was forced to terminate relationships with friends whose parents had shown any signs of political leanings adverse to Stalin.

In the late 1930’s, Stalin “purged” his own in-laws– employees of the State Bank. When Svetlana was seventeen and a half years old, she was tested on assembling a rifle as part of the final exam her first year of college. When her son was four years old, he met with his grandfather Stalin for the first time. As an adult, her father had always provided her with luxurious housing– a four-room apartment with a private kitchen, unlike most folks who shared their kitchens and bathrooms and had one-room apartments with plywood separations.

In March 1953, ironically due to a murderous policy perpetrated by Stalin himself– the “Doctor’s Plot”– Stalin failed to receive possible life-saving medical treatment for his arteriosclerosis and later, stroke. Svetlana’s father might have died, but his ghost lived on to sully her reputation for the rest of her life. No matter that she constantly changed her geographic location, her Soviet mentality was evident. Regarding her friendships, she expected 100% loyalty and reciprocity. She adopted a “go big or go home” attitude in hiring former professional mentors and coaches to help her younger daughter learn piano, drawing, swimming and horseback riding. They attended many social events at which her fourteen-year old daughter was a party to numerous customary drinking-toasts, and was a marriage prospect in Tbilisi.

Read the book to get what is probably a more comprehensive picture of the life of Stalin’s daughter in one volume, than any other.

inventing late night

The Book of the Week is “inventing late night (sic), Steve Allen and the original tonight show (sic)” by ben alba, published in 2005.  This slightly sloppily edited book tells how Steve Allen created the format for late night talk shows on American television, starting in the early 1950’s.

When television was in its infancy, Allen’s original ad-libbing and off-the-wall physical comedy made audiences laugh through the 1950’s.  However, since history is written by the most prolific propagandists, and Allen was modest and less than aggressive at self-promotion, other entertainment-industry moguls such as Johnny Carson and his ilk, bragged that they were the ones amusing Americans in an unprecedented way on their late-night talk shows. David Letterman was one of the few who attributed his show’s stunts to Allen’s ideas.

In autumn 1954, Pat Weaver, president of NBC, gave Allen free rein to do whatever he wanted on his new, unrehearsed, live (!) program, “Tonight!” What resulted was an unscripted variety show featuring insane stunts, a band, singers, celebrity guests, news and theater reviews. In planning each weeknight’s episode, Allen would loosely specify the number of minutes of each segment– but continue with a segment if it got a great audience response, and cut the next act on the spot. If the show was a bit slow, he would go into the audience to converse with them.  Every minute of airtime was unpredictable. The only segment that was usually predictable, was the music.

Unfortunately, episodes of the taped, live shows were later incinerated due to lack of storage space at the network. Shortly after the airing of the show, the only way for the general public and cast and crew to get a recording was to buy one– a kinescope for $160. The singers made about $300 a week.

Eydie Gorme had this to say: “All of us working singers would go the Brill Building [in Manhattan] and get all the new sheet music, which they gave you free in those days.” Other celebrities who appeared on the show and were interviewed for this book, lamented that of late, performers of recent decades have resorted to obscenity and vulgarity to elicit cheap laughs from the audience, because they lack talent and creativity. Sadly, most audience members are unaware that their intelligence is being insulted. Even so, the younger ones are unaware of how high Steve Allen set the bar for quality entertainment.

Even more impressive– Allen’s show had TWO writers and twenty band members, while nowadays, late-night shows have TWENTY writers and five or six band members.

Read the book to learn the specifics of Allen’s stunts, antics, routines and style, and what changed when he started a second talk show simultaneously with what became “The Tonight Show.”

Francis Bacon

The Book of the Week is “Francis Bacon, The Temper of A Man” by Catherine Drinker Bowen, published in 1963. This biography describes the life and times of an English aristocrat born in 1561.

When Bacon was in his late teens, his father died. His older brother got the lion’s share of the estate. Bacon was an arrogant debtor, always blaming others for his debt. Nevertheless, he continued to maintain the standard of living to which he was accustomed, thanks in part to his uncle– who was immensely wealthy with a global network of contacts and a collection of mansions with hundreds of rooms.

England in the 1570’s was a nation of four million fronted by Queen Elizabeth. It was still seen as a primitive backwater, “…her native tongue rude, her food and wines execrable… No less than eight hundred men, women and children were hanged each year… maybe for picking a pocket or stealing a sheep.” Deaths from disease were rampant.

The church elders at Trinity College, Cambridge– where Bacon started his higher education at thirteen years of age (not uncommon for his generation)– thought more truth could be found in faith than in knowledge.  Bacon, an extremely intellectually curious lad, a budding grand thinker and passionate, prolific writer, disagreed. “Beyond the first row of the House of Commons were men unlike Bacon, nonintellectuals who knew more of hounds, horses and crops than of Latin and philosophy.”

During Queen Elizabeth’s reign, the custom was to arrange a marriage between next door neighbors so as to enlarge the families’ estates and wealth. Bacon finally wed in 1606 to a fourteen year old girl. He was 45.

In 1620, Bacon published a fictional story whose plot mentioned many of the advances in humanity he anticipated, such as the existence of institutions of higher learning that would perform empirical research in the “hard” sicences. It was written in Latin so that all of Europe could read it.

Read the book to learn about the ups and downs of Bacon’s legal career, and how he became one of the first victims of the beginning of reform for England’s political system in the 1620’s.

Jerry Orbach, Prince of the City

The Book of the Week is “Jerry Orbach, Prince of the City” by John Anthony Gilvey, published in 2011. This is a biography of multi-genre actor Jerry Orbach.

In 1985, at 50 years old, Orbach chose to pursue roles in the fickle world of TV and movies to achieve fortune and fame, instead of a secure income on Broadway, where he would have much less fame. Luckily, he hit it big with the surprisingly successful 1987 movie Dirty Dancing. He received 1% of the gross revenue of the movie. After that, he started to play a slew of bit parts on TV. Thus, people recognized his face on the street, but did not know his name. That is, until he became a major character on “Law and Order” in autumn of 1992. Unfortunately, cancer cut his career short.

Read the book to learn more about Orbach’s fabulous career and personal relationships.

Extreme Measures

The Book of the Week is “Extreme Measures” by Martin Brookes. This is a biography of Francis Galton.

Galton was born in Birmingham in 1822, the youngest of seven children of a wealthy, prominent family in the Victorian Era. During his third year at Cambridge University, Galton had a mental breakdown. Ironically, he wrote, “…life seemed a game, played for the benefit of a select few, and from which he had been excluded…”

Galton had two major passions in his life:  a) exploring Africa, specifically Namibia– where he reported on navigation, land formations, climate, flora, fauna and its tribes– at the time, territory uncharted by Europeans; and b) collecting data on humans and what made them tick. He coined the expression “nature” or “nurture” to describe the roles played by genetics or the environment on people’s behavior and circumstances. He also labeled the statistical concepts of “regression” and “correlation.”

“Eugenics, his socio-scientific philosophy of the future would be built, according to Galton, on a solid foundation of knowledge, and exercised through a ruthless system of competitive examinations.”

Through the decades, other science projects of Galton’s included but were not limited to tea brewing, and a fingerprints database for law enforcement. Read the book to learn of the contents of the resulting publications, and how Galton seized upon the intellectual ideas of his generation, in a way that allowed him to achieve a minor footnote in the history books.