How to Castrate A Bull

The Book of the Week is “How to Castrate A Bull” by Dave Hitz with Pat Walsh, published in 2009. This ebook chronicles Hitz’s career, describes the ups and downs of the tech company he co-founded– NetApp, and imparts wisdom on management, leadership and interesting trivia. A flash drive can store a small amount of personal data of everyone on earth, a hard copy of which would represent 20 million pounds of paper.

NetApp was a start-up in the early 1990’s that built and sold business-to business, a “…network storage system in eighteen months with eight people and $1.5 million.” It went public in November 1995. A start-up has to sell something people are willing to pay for, such as a physical product, or advertising.

During the year 2000, NetApp’s share price tanked– as did that of many other tech stocks– plummeting from $150 to $6. The company delayed laying people off, and did not speak of it, as long as possible. “We announced layoffs one day and did them the next.” Hitz thinks taking care of such unpleasantness quickly is the best policy. Prolonged “palace intrigue” is bad for the work environment. Employees who know their last day is in the future are going to have less than optimal productivity, loyalty and a stable emotional state, to say the least.

When it came time to write the section on the NetApp’s philosophy in the company manual, Hitz says, “Company values only work if the leaders say, ‘These are things I really do believe. If I violate them, please call me on it… Values should remain constant, but appropriate behavior will change as a company grows.” When an employer provides “fun stuff” or free food to its employees, “that’s a symptom of good culture, not a cause of it.”

Read the book to learn Hitz’s explanation of how NetApp became a tremendously successful company, and how it fared after the dot-com crash.

A Funny Thing Happened… – Bonus Post

The short ebook “A Funny Thing Happened on the Way to the Future” by Michael J. Fox, published in 2010 is an inspiring commencement speech.  The author answers the question, “What constitutes an education?”

As a teenager, Fox himself sacrificed his formal education for his career. It was an alternate route that was not necessarily inferior to his staying in school. He had found his passion early in life and circumstances allowed him to pursue it. He does not necessarily recommend the method he fell into, but tells the reader to be on the lookout for and respect mentors, opportunities and lessons in life. Read the book to learn the details of the education Fox did receive.

Uncorked – Bonus Post

The ebook “Uncorked” by Marco Pasanella, published in 2012, is the author’s personal account about a family who opened a wine store in a ramshackle building on the site of the former Fulton Fish Market, an up-and-coming neighborhood in Manhattan in 2005.

According to the book, Americans have access to more than 24,000 kinds of domestic and international wines, although 4/5 of the wine sold at the store was the lowest-priced variety. Pasanella describes the steps he took in dealing with inspectors from the New York State Liquor Authority. He had to apply for a liquor license and thereafter, comply with arbitrary laws. He was told that “60% of a shop’s annual sales come between Thanksgiving and New Year’s Eve.”

Pasanella, a decorator in his previous career, learned various other factoids from friends and research. The high-volume wine sector in the last decade has shifted from London and New York to Hong Kong. A cork is the preferred stopper in commercial wine bottles because it releases sulfur fumes from chemicals used by some winemakers, while keeping oxygen out.

Read the book to learn many more handy wine-business tips and lessons Pasanella learned; some of which he learned the hard way.

My Happy Days in Hollywood

The Book of the Week is “My Happy Days in Hollywood” by Garry Marshall, published in 2012. This ebook is the autobiography of the Hollywood director, producer, screenwriter, playwright and actor.

Marshall grew up in the Bronx. After graduating college, he volunteered for the army. In 1959, almost immediately after returning home, he was hired on the spot as a copyboy at the New York Daily News. He writes, “They didn’t even care where I went to journalism school. As long as I could carry a cup of coffee without spilling it…” He made $38 a week.

The author paired up with a writing partner to create jokes and skits to be sold to stand-up comedians. He also wrote for famous TV shows and celebrity comedians. When he was starting out, in order to get the business, he had to write scripts on spec.

By 1963, Marshall and a different partner had “…written 31 produced sitcom scripts, [with a typewriter in those days] which was more than any team had ever written before.” The TV shows he produced that became most famous were “Happy Days,” “Laverne & Shirley,” “The Odd Couple” and “Mork and Mindy.”

In theater and movies, he realized that “…you need more than ‘funny.’ You have to have a story with depth and emotions that people can follow.”

Read the book to learn what Marshall learned and experienced in his four-plus decades working in television, movies and the theater.

Joseph Anton

The Book of the Week is “Joseph Anton: A Memoir” by Salman Rushdie, published in 2012. This ebook describes an author’s life, and the furor created by his controversial novel, “Satanic Verses.”

Rushdie grew up in India and England in the 1950’s and 60’s. His parents identified with Islam but did not provide him with a religious education. He became fascinated with the subject at university. In the late 1980’s, he wrote Satanic Verses, which was extremely critical of Islam. Some powerful people became offended by it; over the course of the next decade, serious repercussions– not hilarity– ensued.

Iran’s leader, the Ayatollah Khomeini, issued a “fatwa,” or death threat, against Rushdie. Scotland Yard learned that Muslim groups were plotting to kill the author. There were protests by Islamic fanatics. A price was put on his head.

Rushdie’s publisher, Viking Penguin received threatening phone calls, and over time, a few actual bombs exploded at bookstores that carried the book. In international incidents– injuries and sometimes death befell bombing victims, the book’s translators and a publishing executive. The government of the United Kingdom pressured Rushdie and his family to go into hiding, and endure 24/7 police protection. He changed his name to Joseph Anton.

India became the first nation in the world to prohibit importation of Rushdie’s book. For years, India also denied him a travel visa. However, “India was surrounded by unfree societies– Pakistan, China, Burma– but remained an open democracy; flawed, certainly, perhaps even deeply flawed, but free.” He was deeply hurt. Many other Muslim countries later followed suit.

At one point, he met with a political Muslim organization to negotiate an end to the fatwa. He ended up regretting signing a statement acknowledging that his book was offensive to some Muslims, and also saying that he himself was of Islamic persuasion.

“British Muslim attempts to indict him [Rushdie] for blasphemy and under the public order act were heard in court.” New York Times bestseller status bestowed upon Satanic Verses was probably not due to true likability by the public, but rather, due to all the hullabaloo. Rushdie wrote, “I conclude that my difficulties are not with You, God, but with Your servants and followers on Earth.”

For more than a decade, because the author’s life was thought to be endangered, his ability to live like the citizen of a modern nation was severely curtailed. Read the book to learn about the people who helped him through all of the unanticipated trouble stemming from his writings; the ideology behind his various literary works; and the difficult family situations unrelated to his career, of which he was admittedly the cause.

Double or Nothing

The Book of the Week is “Double or Nothing” by Tom Breitling with Cal Fussman, published in 2008. This short ebook describes the business partnerships between the author and Tim Poster.

Poster had a passion for gambling. In high school he and a friend acted as a bookie and made bets on professional sports, from which they won a lot of money, except for one particular boxing match. In the late 1980’s, while still in college, Poster started a hotel telephone reservation service called Travelscape. Breitling joined the business, and it kept growing in leaps and bounds. Travelscape was an early adopter of internet technology, launching an online reservation system in 1998, during which it made $20 million in sales. In 1997, it had made $12 million in sales.

Their partnership was based on trust symbolized by a handshake, rather than on legal documents. Their synergistic personalities made the business successful. Nevertheless, in 1999 when a competitor offered to buy their business, they were at a grave disadvantage due to their inexperience in multi-million dollar deal-making. The situation was extremely stressful for them.

The author describes what eventually happened, the mistakes they made and what they learned from the experience, and goes on to discuss their successes and failures in connection with another business venture– a casino.

About a year later, the partners were negotiating sale of the casino. The potential buyers consisted of two different suitors– a pair of humble, trustworthy brothers who were their close friends, and a narcissistic, petty owner of a collection of properties then worth $700 million (not Donald Trump).

The author relates that at that time, Fortune magazine had ranked the brothers’ company in the top twenty of its list of “Best Companies to Work For in America.” Job satisfaction among employees at the casino owned by the brothers was apparently so high, the employees saw no reason to unionize. That would actually be a problem if the casino was to merge with Poster’s and Breitling’s casino, as the latter was unionized.

Read the book to learn how Poster and Breitling fared with a reality TV show in their casino; how relaxing betting limits, and cheating or lucky gamblers can put a casino out of business; and the details of what transpired when they allowed their businesses to be bought.

Sometimes the Magic Works – Bonus Post

“Sometimes the Magic Works” by Terry Brooks, published in 2003 is an ebook skimmed by this blogger, that provides tips and life lessons for fiction writers who aspire to get published.

In the mid-1970’s, the author got lucky in a unique way with his manuscript whose topic was fantasy; up until then, fantasy was thought to be a poorly-selling fiction category.

Brooks writes that imagination is required for change to happen. “Progress occurs… because we hunger for what might be… looking beyond the possible to the impossible– because what seems impossible to us today becomes commonplace tomorrow.”

Brooks remarks that writers write because they enjoy the creative process and entertaining readers is fulfilling; they do it neither for the money nor the fame. Very few fiction authors become rich and famous nowadays, anyway.

Brooks says the readers are the ones who choose which writers to read, which in turn, determine book sales. In this way, the publishing industry is a democracy. This blogger believes that the American book publishing industry is becoming more democratic every day, due to major cultural changes in the last three decades.

There has been a proliferation of entertainment choices, which for many, has meant reduced time spent reading. Since time is perceived to be so short, people are choosing their books more carefully than previously.

Book distribution channels have expanded from retail outlets, libraries, pass-along value and mail-order to audio tapes, CDs and electronic downloading. Self-publishing– a relatively recent, vast improvement over “vanity publishing,” has increased competition for readers’ attention spans, which are getting shorter by the minute. Enough said.