Uncorked – Bonus Post

The ebook “Uncorked” by Marco Pasanella, published in 2012, is the author’s personal account about a family who opened a wine store in a ramshackle building on the site of the former Fulton Fish Market, an up-and-coming neighborhood in Manhattan in 2005.

According to the book, Americans have access to more than 24,000 kinds of domestic and international wines, although 4/5 of the wine sold at the store was the lowest-priced variety. Pasanella describes the steps he took in dealing with inspectors from the New York State Liquor Authority. He had to apply for a liquor license and thereafter, comply with arbitrary laws. He was told that “60% of a shop’s annual sales come between Thanksgiving and New Year’s Eve.”

Pasanella, a decorator in his previous career, learned various other factoids from friends and research. The high-volume wine sector in the last decade has shifted from London and New York to Hong Kong. A cork is the preferred stopper in commercial wine bottles because it releases sulfur fumes from chemicals used by some winemakers, while keeping oxygen out.

Read the book to learn many more handy wine-business tips and lessons Pasanella learned; some of which he learned the hard way.

My Happy Days in Hollywood

The Book of the Week is “My Happy Days in Hollywood” by Garry Marshall, published in 2012. This ebook is the autobiography of the Hollywood director, producer, screenwriter, playwright and actor.

Marshall grew up in the Bronx. After graduating college, he volunteered for the army. In 1959, almost immediately after returning home, he was hired on the spot as a copyboy at the New York Daily News. He writes, “They didn’t even care where I went to journalism school. As long as I could carry a cup of coffee without spilling it…” He made $38 a week.

The author paired up with a writing partner to create jokes and skits to be sold to stand-up comedians. He also wrote for famous TV shows and celebrity comedians. When he was starting out, in order to get the business, he had to write scripts on spec.

By 1963, Marshall and a different partner had “…written 31 produced sitcom scripts, [with a typewriter in those days] which was more than any team had ever written before.” The TV shows he produced that became most famous were “Happy Days,” “Laverne & Shirley,” “The Odd Couple” and “Mork and Mindy.”

In theater and movies, he realized that “…you need more than ‘funny.’ You have to have a story with depth and emotions that people can follow.”

Read the book to learn what Marshall learned and experienced in his four-plus decades working in television, movies and the theater.

Outliers

The Book of the Week is “Outliers” by Malcolm Gladwell, published in 2008. This short, repetitive yet fascinating ebook is a hodgepodge of commentaries on human nature.

The author argues that extremely successful people in specific areas of expertise, such as professional sports, computer programming, music, science and lawyering “…are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies…” that give them a helping hand with regard to pursuing their passions. He also touches on a few peripheral topics, such as cultures of honor, plane crashes, rice paddies, education and slavery, all of which involve complex systems of teamwork and communication.

Outliers take advantage of the chances they get over the course of about a decade, or 10,000 hours, in which they hone their abilities in one area that, at the time, happens to become valued by society.  An outlier is what some business commentators refer to as a “hedgehog” rather than a “fox.” The former becomes an expert in one or two areas–  the outlier mystique; the latter gains some experience in many areas– useful in times of crisis, but never conducive to outlier status.

Gladwell names real-life examples of various celebrities, mostly Americans, explaining why their incredible achievements were attained with assistance from fate. He writes that stories about outliers are often exaggerated, failing to mention the set of lucky circumstances that led to success.

For example, the nurturing of talent of young Canadian ice hockey players is based on a biased selection process. Players are grouped in leagues by their playing abilities within age ranges determined by their birthdates. The ones who are older, even by a few months, have a statistically significant advantage in terms of size and strength. Thus, it so happens that a large percentage of players are born in January, February or March. These lucky ones are provided with a superior experience, whose success feeds on itself, called “accumulative advantage.”

The maximally successful achiever is one who is both book-smart and street-smart, as was J. Robert Oppenheimer, project manager of the atomic bomb. According to Gladwell, street-smart consists of attitudes and skills instilled by one’s family. If one happens to be born into a wealthy, nurturing family, one is much more likely to become an outlier.

Read the book to learn: 1) which countries’ students are best at math and why; 2) the reason there is an achievement gap between high-income and low-income American elementary schoolers; and 3) other interesting findings.

Inviting Disaster

The Book of the Week is “Inviting Disaster” by James R. Chiles, published in 2002. This is an ebook that describes the causes of fatal mechanical failures in aviation and industry.

Human error is always a factor. There is never just one cause. “A disaster occurs through a combination of poor maintenance, bad communication, and shortcuts.” Taking shortcuts such as omitting the testing of newly manufactured machine parts leads to improper, unsafe modification by end users.

In the stages leading up to a catastrophe, when workers realize they are in trouble, most react with intense concentration, anger at the malfunctioning equipment, fear and even panic.

Hypervigilance is a form of extreme panic with trembling hands, hyperventilation and heart palpitations; the mind blanks on what one was taught in training, and perception narrows. Often this causes people to take a course of action with the best of intentions– that makes conditions worse.

Architectural engineers must make sure buildings are designed to withstand the natural disasters that typically hit the areas where they are located. About every sixteen years, Manhattan gets hit by a hurricane that might cause, say, a particular building to collapse. That was why, shortly after it was built in 1978, the Citicorp Building had to be structurally modified at great expense. However, many deaths were likely prevented.

A common chain of events precipitates disasters in third world countries. A light manufacturing plant might be erected in a lower-class residential area. As time passes, however, the owner might want to begin making hazardous products.

Certain conditions prevail:  There is a dearth of laws governing environmental impact; the local economy would suffer if the plant couldn’t expand; the local residents enjoy living there. Over time, people become sloppy about safety.

Before lots of accidents, internal memos warning of an unsafe situation go unheeded. “The bureaucratic solution is to let the memo sit in the inbox for a while– then send it back for more explanation.” It is easier than making trouble, and in the short term, economically advantageous.

One way companies such as Boeing are checking themselves from making the same mistake twice is by continually adding to a knowledge base– confidential archives of troubleshooting reports that are actually read by designers.

Read the book to learn about other ways deadly mishaps could have been, and can be avoided.

Opium Fiend

The Book of the Week is “Opium Fiend” by Steven Martin, published in 2012. This ebook is the personal account of an opium lover living in Bangkok in the last two decades.

The San Diego-raised author, who supported his opium habit through freelance travel writing, also had a passion for collecting antique opium paraphernalia. He considered opium smoking an art form, and its equipment, works of art.

In the mid-1800’s, there were two wars between China and Britain over the lucrative trading of the drug. When China lost, she “…grew ever more addicted, corrupt, and ungovernable. To this day, China and many Chinese around the world view opium as a dastardly British trick that kept their country poor and backward long after the British opium trade had ceased.”

In the 19th-century, Christian missionaries in China produced public outcry against use of opium when they wrote of the drug’s horrible effects from addiction. Meanwhile, bigoted white Americans, seeing opium usage among blacks and Asians, were appalled that the drug  “…encouraged the mingling of different classes and races!” These days, very few people are addicted to opium due to strict drug laws, and because it is expensive and hard to find.

An opium user actually receives a high from the vapors produced from a pipe and an oil lamp with a chimney. So as to preserve the drug’s alkaloid chemical composition, the oil used is camellia, vegetable, peanut or coconut oil, rather than kerosene or alcohol.

Read the book to learn of the way the author fooled himself into thinking he was enjoying his opium-centered life, and how he beat his addiction.

Joseph Anton

The Book of the Week is “Joseph Anton: A Memoir” by Salman Rushdie, published in 2012. This ebook describes an author’s life, and the furor created by his controversial novel, “Satanic Verses.”

Rushdie grew up in India and England in the 1950’s and 60’s. His parents identified with Islam but did not provide him with a religious education. He became fascinated with the subject at university. In the late 1980’s, he wrote Satanic Verses, which was extremely critical of Islam. Some powerful people became offended by it; over the course of the next decade, serious repercussions– not hilarity– ensued.

Iran’s leader, the Ayatollah Khomeini, issued a “fatwa,” or death threat, against Rushdie. Scotland Yard learned that Muslim groups were plotting to kill the author. There were protests by Islamic fanatics. A price was put on his head.

Rushdie’s publisher, Viking Penguin received threatening phone calls, and over time, a few actual bombs exploded at bookstores that carried the book. In international incidents– injuries and sometimes death befell bombing victims, the book’s translators and a publishing executive. The government of the United Kingdom pressured Rushdie and his family to go into hiding, and endure 24/7 police protection. He changed his name to Joseph Anton.

India became the first nation in the world to prohibit importation of Rushdie’s book. For years, India also denied him a travel visa. However, “India was surrounded by unfree societies– Pakistan, China, Burma– but remained an open democracy; flawed, certainly, perhaps even deeply flawed, but free.” He was deeply hurt. Many other Muslim countries later followed suit.

At one point, he met with a political Muslim organization to negotiate an end to the fatwa. He ended up regretting signing a statement acknowledging that his book was offensive to some Muslims, and also saying that he himself was of Islamic persuasion.

“British Muslim attempts to indict him [Rushdie] for blasphemy and under the public order act were heard in court.” New York Times bestseller status bestowed upon Satanic Verses was probably not due to true likability by the public, but rather, due to all the hullabaloo. Rushdie wrote, “I conclude that my difficulties are not with You, God, but with Your servants and followers on Earth.”

For more than a decade, because the author’s life was thought to be endangered, his ability to live like the citizen of a modern nation was severely curtailed. Read the book to learn about the people who helped him through all of the unanticipated trouble stemming from his writings; the ideology behind his various literary works; and the difficult family situations unrelated to his career, of which he was admittedly the cause.

Cronkite

The Book of the Week is “Cronkite” by Douglas Brinkley, published in 2012. This tome is the biography of Walter Cronkite. Born in 1916, he was one of the first news reporters to appear on television. He spent most of his career at CBS, covering most of the major historical events of the twentieth century. He developed a reputation for trustworthiness in delivering information to Americans at a time when the nation watched an excessive amount of TV.

In the 1950’s, stiff and awkward newsmen initially read the headlines aloud in fifteen minute segments. Eventually, reporters broadcast on-location, and coverage was lengthened to half an hour and then an hour– and sometimes much longer (during political conventions and after assassinations) to provide more in-depth stories.

There were occasions when Cronkite “…abandoned all the rules of objective journalism he had learned…” such as during WWII, when, according to the author, he “… eagerly wrote propaganda for the good of the Allied cause.” The first TV anchorman believed that journalism was obligated to expose tyranny everywhere in the world. At the same time, he was concerned that TV could be used as a communication vehicle for hate speech.

This blogger thinks Cronkite’s concern smacks a little of arrogance and hypocrisy. Either, there should be free speech for all, or for none. The United States has committed and hushed up its share of political sins. In addition, it is too difficult to define hate speech. Some people might argue that hate speech is any communication that is offensive to the people in a society at large. How many of which people? Some might argue that the speakers have a right to express their opinions, or say whatever they want in the context of entertainment. In the United States, if an issue is controversial enough, the U.S. Supreme Court– nine people– are in charge of a majority vote that decides what constitutes “opinions” or “entertainment.”

This blogger thinks society is better off allowing blanket freedom of expression, than imposing a totalitarian gag order. For, American citizens have placed sufficient trust in their system of government to continue, more or less, to uphold a Constitution from its beginnings; the pendulum has swung back and forth with regard to numerous First Amendment issues. Nevertheless, movements that oppress free speech, whether hateful or not, on a large scale, are unsustainable in the long term, as are movements that spout hate speech.

For instance, the McCarthy Era did see a number of years in which people were oppressed for expressing unpopular political views, associating with those who did so, or being falsely accused of associating with those who did so. However, some witchhunt victims–a minority of the population of the entire nation– sacrificed their livelihood or their lives; backlash reached critical mass among the majority, and the nation righted itself again.

The author says that in the 1950’s, Cronkite also believed in objective reporting. He thought that a reporter covering a political election should refrain from expressing his preference for a particular candidate. Nevertheless, whenever it was convenient for furthering his career, Cronkite abandoned objectivity, like in WWII. He was a “huge cheerleader for NASA,” established in the summer of 1958. The “Space Race” (between the United States and the then-Soviet Union) was a great distraction. In 1962, a massive, six hundred square foot screen was placed “…on top of the central mezzanine in New York City’s Grand Central Terminal so commuters could watch [astronaut] John Glenn on CBS.” Besides, the newsman’s Vietnam War reporting included graphic images of atrocities every night in 1965.

Cronkite understood the conflict CBS faced as a profit-making organization. The network needed to entertain its audience in order to sell advertising to stay in business. It was in CBS’ best economic interest to report news inoffensive to Southern viewers, for example, during the Civil Rights Era; a tall order, to say the least. By 1960, critics thought that the head of CBS, William Paley, was shying away from controversial news reporting to please Republicans and big business.

Read the book to learn more of Cronkite’s role in informing the nation on what was happening, what he made happen, and his commentary on what happened over the course of about four decades. One caveat:  the book is wrong by one year on at least three major, recent historical events–  the year Iraq invaded Kuwait, the year the Clinton-Lewinsky scandal started, and the Y2K situation.

Double or Nothing

The Book of the Week is “Double or Nothing” by Tom Breitling with Cal Fussman, published in 2008. This short ebook describes the business partnerships between the author and Tim Poster.

Poster had a passion for gambling. In high school he and a friend acted as a bookie and made bets on professional sports, from which they won a lot of money, except for one particular boxing match. In the late 1980’s, while still in college, Poster started a hotel telephone reservation service called Travelscape. Breitling joined the business, and it kept growing in leaps and bounds. Travelscape was an early adopter of internet technology, launching an online reservation system in 1998, during which it made $20 million in sales. In 1997, it had made $12 million in sales.

Their partnership was based on trust symbolized by a handshake, rather than on legal documents. Their synergistic personalities made the business successful. Nevertheless, in 1999 when a competitor offered to buy their business, they were at a grave disadvantage due to their inexperience in multi-million dollar deal-making. The situation was extremely stressful for them.

The author describes what eventually happened, the mistakes they made and what they learned from the experience, and goes on to discuss their successes and failures in connection with another business venture– a casino.

About a year later, the partners were negotiating sale of the casino. The potential buyers consisted of two different suitors– a pair of humble, trustworthy brothers who were their close friends, and a narcissistic, petty owner of a collection of properties then worth $700 million (not Donald Trump).

The author relates that at that time, Fortune magazine had ranked the brothers’ company in the top twenty of its list of “Best Companies to Work For in America.” Job satisfaction among employees at the casino owned by the brothers was apparently so high, the employees saw no reason to unionize. That would actually be a problem if the casino was to merge with Poster’s and Breitling’s casino, as the latter was unionized.

Read the book to learn how Poster and Breitling fared with a reality TV show in their casino; how relaxing betting limits, and cheating or lucky gamblers can put a casino out of business; and the details of what transpired when they allowed their businesses to be bought.