The Chief

The Book of the Week is “The Chief, The Life of William Randolph Hearst” by David Nasaw, published in 2000. This tome described not just the life of the media emperor, but the historical backdrop of his generation.

Born in April 1863 in San Francisco, Hearst was a mama’s boy. He grew up in a highly cultured family. However, its fortunes waned, and finally waxed in the 1870’s. The father was in the gold mining business; politics too– he was elected as a Democratic member of the state assembly of California in November 1865.

When Hearst was at Harvard, his mother “…redecorated his rooms [in Matthews Hall] in Harvard crimson, equipped him with a library, hired a maid and valet to look after her boy.” In those days, one student could live in an on-campus suite and have servants. Hearst was an outsider who bought himself a position in society by making the Harvard Lampoon profitable and donating big money to Harvard’s sports teams. But he lacked the manners to get invited to the elitist summer resorts.

In October 1880, Hearst’s father bought San Francisco’s Evening Examiner and turned it into a morning newspaper to win a future election. Father and son helped get Grover Cleveland elected president in November 1884. Two years later, Hearst’s father was elected to the U.S. Senate. Hearst eventually failed out of Harvard.

In his mid-twenties, Hearst got an opportunity to attempt a financial turnaround of the Examiner. He took various creative steps to achieve this goal. The Examiner‘s editorial bent was pro-labor, anti-capital and anti-railroad.

In the 1890’s, the culture of journalism was a mixture of “fact-based reporting, opinion and literature.” Readers liked emotionally-moving stories. They could tolerate a lot of fiction in their news. And they must’ve, when Hearst published made-up war stories to help Cuba gain its independence from Spain in 1898. However, toward the mid-twentieth century, journalism strove to be more objective.

In 1893 at the time Hearst bought the New York Morning Journal, there were eight established morning newspapers in New York. The Journal‘s editorial bent was pro-labor, pro-immigrant and anti-Republican. But it did have anti-African-American cartoons and jokes. According to Hearst, New Yorkers were overpaying for their gas, power, coal, ice, milk and even water due to monopolies (in those days called “trusts”).

In 1900 and 1901, the Hearst papers constantly criticized and even mentioned killing president McKinley. When the president was shot by a madman in September 1901, Hearst was accused of hiring the hitman. In 1902, Hearst was elected to Congress as a Democrat from New York, eleventh district. When he ran for a third term, he gave every man, woman and child in his district a free trip to Coney Island, including most of the Luna Park shows (thousands of tickets). Then he changed his mind and ran for mayor instead in 1905 in an attempt to “drain the swamp.” He wed in 1903, at forty years old. In May 1905, he bought Cosmopolitan magazine, kicking off his entry into the magazine business.

Hearst lived high on the hog and spared no expense when it came to gathering stories for his growing media empire. He paid his employees well, sent droves of them to cover stories which appeared in his newspapers that had more pages and special features than the competition’s. His business was losing more money than ever.

In the early 1920’s, “After 2 decades of debate and agitation, the rise and fall of Populist, Progressive and Socialist parties…” and lots of labor unrest, there was general consensus between government and American business “… that the role of government was not to supersede or control the corporation, but to legalize and legitimize it by regulating its excesses.”

Public relations at the turn of the twentieth century consisted of billboards and posters, newsreels and serial films, stunts, service features and contests. Radio was the next big thing in the 1920’s.

After recording political history for decades, Hearst concluded that “…politicians were, with few exceptions, mendacious, corrupt, and incompetent. The country needed a leader who was not tainted by the political process and was not dependent on the largess of machine politicians or big businessmen.”

On one trip on Hearst’s yacht, with a group of Hollywood celebrities, a movie director was celebrating his 43rd birthday. The director had a major heart attack and later died. All sorts of wild stories abounded in the newspapers that Hearst had killed him. A 2001 FICTIONAL movie called “The Cat’s Meow” was made of one wild-story version. No evidence of any crime has ever surfaced, except Hearst’s violating Prohibition– a crime whose exposure he wanted to avoid. That was the reason he didn’t want the media anywhere near the heart attack victim.

In late 1927, for nearly a month, Hearst had published front page articles based entirely on fictitious sources. He had libeled several nations, dozens of foreign statesmen, at least two prominent American journalists, Oswald Garrison Villard and Ernest Gruening, and four U.S. senators. Yet he wasn’t taken to task on any of that. There’s nothing new under the sun.

Read the book to learn the details of Hearst’s friendly relationships with William Jennings Bryan, Marion Davies, Mussolini, Hitler, Churchill and others; his wire service; his reporting on Tammany Hall; San Simeon and how his other estates with mansions came to be; his art collection; the size to which his media empire grew; his rabid anti-Communist activities; and how he worked his way out of financial ruin. Most of the aforementioned involved disgusting excesses.

Not Pretty Enough

The Book of the Week is “Not Pretty Enough, The Unlikely Triumph of Helen Gurley Brown” by Gerri Hirshey, published in 2016.

Born in Arkansas in February 1922, Helen Gurley was ten years old when her father, a government worker and lawyer, passed away unexpectedly in a bizarre elevator accident. Perhaps as a result, she became quite close with her mother and sister throughout their lives, communicating via letters and phone calls when she was no longer living with them.

As was typical for women of her generation, Gurley was conditioned to become a secretary. However, she was sexually sophisticated. The  1960’s office culture could be described thusly: Married male executives exuded sociopathic tendencies and arrogance (not unlike those of today), and harbored the belief that it is morally wrong to allow suckers to keep their money. In that era, engaging in sexual conquests with female subordinates was a way for males to prove their manhood. It is still is, but times are a-changin’. Gurley encouraged her female contemporaries to enjoy themselves.

Gurley played the game with the men to the hilt. She claimed she enjoyed sex and wrote about it extensively in articles and books. In 1959, she married David Brown, a high-level writer and editor.

Thereafter, like the men, she had affairs. She saw nothing wrong with marital infidelity. Besides, she claimed she had a great marriage. The problem is, infidelity smacks of dissatisfaction with marital sex– a spouse is dishonestly seeking satisfaction elsewhere; moreover, it is unclear if the wayward spouse is untrustworthy in other matters. Unless both spouses consent to an “open” marriage– either side can have other sexual partners– marriage is supposed to represent total lifelong commitment.

Anyway, Gurley’s passion and work ethic led her to achieve the positions of advertising copywriter in the 1950’s, and editor in chief of the then-financially struggling Cosmopolitan magazine in the 1960’s. At that time, the Hearst publication’s target readers were single women, between twenty and thirty-four years old.

Notwithstanding the kind of fabulous career that few women achieved in those days, two points must be made: 1) Gurley advanced her career through illicit sex and marrying a powerful man in her field of work; and 2) she was still a slave to the societal pressures of her generation– she had excessive cosmetic surgery and an eating disorder in order to satisfy public expectations of female beauty.

Read the book to learn of the additional factors affecting Gurley’s successes, and of how she influenced a whole generation of women.

Johnny Carson

The Book of the Week is “Johnny Carson” by Henry Bushkin, published in 2013. This is a biography of the most popular late-night TV talk-show host of the 1970’s and 1980’s, as seen through the eyes of his attorney and closest non-spouse confidant in those decades.

Carson might have been a natural at stand-up comedy and interviewing celebrities, but his personal life was always a shambles. His psychological troubles began in his childhood. Both of his parents were emotionally distant, but his mother was a particularly detestable creature. Her treatment of her son gave rise to lifelong self-destructive behavior patterns in him, such as excessive drinking, smoking, and Jekyll-and-Hyde episodes.

A man typical of his generation, Carson believed all of the female stereotypes, and his confirmation bias inevitably led him to meet and marry three gold-digging, emotional women, and pay them big bucks upon divorcing them. He died before divorcing the fourth wife.

During his marriages, he was continually paying for his infidelity by showering his aggrieved partners with expensive gifts. Once he became a member of the super-rich set, he behaved like many of them, sparing no expenses on residences, vehicles and clothing, and throwing money at problems to make them go away.

Up until the 1970’s, prior to acquiring excessive wealth, however, Carson was getting swindled by all of the business professionals he had hired. He had naively chosen to associate with untrustworthy individuals. Upon meeting Carson, the author– who had barely started his career but had savvy legal bosses–  sorted out his financial dealings. He re-negotiated various legal situations to not only stem the bleeding, but maximize earnings for his new boss.

Read the book to learn much more about the impact Bushkin had on Carson’s life, and vice versa.

Sandy Koufax

The Book of the Week is “Sandy Koufax, A Lefty’s Legacy” by Jane Leavy, published in 2002.  This is a biography of a legendary Major League Baseball pitcher who played for the Dodgers from the mid 1950’s to the mid 1960’s.

SIDENOTE:  The nature of this short paperback’s structure makes it repetitive and disorganized. It appears that the author is trying to build suspense by providing an entire one-chapter-per-inning description of a historic game pitched by Koufax in September 1965,  interspersed with chapters on other subjects. It doesn’t work. Perhaps the author thought the reader has the attention span of a fly, and wouldn’t be able to handle the whole game in one go. Too bad, because the content of the book is full of facts, figures and what seems to be thorough research.

Born in December 1935, Koufax’s full first name was Sanford. His initial dream was to play for the New York Knicks basketball team.  He was an excellent all-around athlete. However, in college, he got the chance to pitch.

The then-New York Dodgers scout who observed Koufax saw exceptional potential, although others thought his pitching was wild and inconsistent. Even thought he had almost no experience, the Dodgers extended an offer to him, to which he committed. Koufax played his first season of professional ball in 1955.  The next four seasons, he was benched most of the time, but his pitching was improving. He became a starter in 1962.

The year 1963 was the first in which the media revealed tabloid gossip on the private lives of professional athletes, including that of Koufax. Prior to that, the media merely reported on sports-related information. One nosy news outlet had a field day when it found out that Koufax  was adopted. That opened the floodgates on asking personal questions of players.

Read the book to learn about the sad state of affairs in sports medicine– during Koufax’s generation– that made top athletes’  careers all too short, the painkillers used at that time, how biomechanics and arthroscopic surgery have evolved since then, a vast quantity of other information on Koufax, including how, after retirement from baseball, “He became a serious runner, a marathoner who smoked, competing in Europe, where he was least likely to be recognized.”

Wired

The Book of the Week is “Wired, The Short Life & Fast Times of John Belushi” by Bob Woodward, published in 1984. This is a career biography of the performer best known for his sketches on “Saturday Night Live” (SNL), “Animal House” and “The Blues Brothers.”

Born in 1949, Belushi started his career at an early age, thanks to a paternal high school drama teacher. Belushi formed a comedy troupe in college. At the youngest age ever (22), he  joined the improv group, “Second City” in Chicago.

Belushi’s brand of comedy was lowbrow and attention-whorish. He became the onstage focus when he joined such group-oriented acting companies as SNL and Second City; this irked his fellow performers.

Belushi met the younger and less experienced Chevy Chase when they performed in an Off-Broadway black comedy about death. Then came a National-Lampoon-produced radio show, and SNL.  Other roles included Bluto in the movie “Animal House” and comedian Dan Akroyd’s partner in the movie “The Blues Brothers.”

As is typical of talented yet insecure performers who hit the big-time almost immediately, behavior problems abound. But since the star is “the goose that laid the golden egg” his or her behavior is tolerated.

“… John could inflict remarkable chaos… There was no telling what was gone or broken or misused. It seemed that John had dipped his fingers into everything in the refrigerator” while attending a 1982 Super Bowl party at the home of his agent, Bernie Brillstein.

Toward the end of his life (which should not have been unforeseen), Belushi was surrounded by enablers to his cocaine addiction. He was provided weekly with $2,500 cash for “expenses” in a “don’t ask, don’t tell” policy with his business associates. They allowed him to act like a spoiled child borne of their own greed, or out of trying to avoid the hypocrisy of being drug addicts themselves. They continued to believe in his talent even though the movies he did after Animal House were money-losers.  A major rationalization of that era was that cocaine was unavoidable backstage at SNL and it was uncool to decline to socialize with one’s fellow comedians.

Read the book to learn the details of how Belushi ended up the way he did.

 

Werner Erhard

The Book of the Week is “Werner Erhard, The Transformation of a Man, The Founding of est” by W.W. Bartley, III, published in 1978. This is a biography of the founder of a consciousness-raising movement of the 1970’s.

Born with the name Jack Rosenberg in 1935, the subject of this biography grew up in the Philadelphia area, raised as an Episcopalian. He was the oldest of three siblings, who were born after he turned twelve years old. As a teenager, he rebelled against his mother, who treated him like a spouse rather than a son. Additionally, he got his girlfriend pregnant. Rosenberg and his girlfriend wed just after he turned eighteen years old. They had three additional children but he abandoned his family and absconded with another woman. Rosenberg thought of himself as a victim. In his words, “That requires that someone must have done it to you. That person is automatically bad, and may be punished. As a victim, you get to be righteous…”

In May 1960, Jack Rosenberg changed his name to Werner Erhard in order to transform himself into the complete opposite of what he once was. This also involved cutting off all communication with his first wife, children and immediate family. This he did for more than a decade. But in his new self, Erhard found his calling. He was a spellbinder as a salesman. He began training sales forces and making lots of money. Erhard used an unconventional approach to door-to-door sales: communication based on trust through total honesty rather than attempting to make a quick buck. He became incredibly well-read in psychology and philosophy.

Finally, Erhard jumped on the behavior-modification-training bandwagon fad of the 1970’s, naming his business “Erhard Seminars Training.” He held therapy sessions for hundreds of people at a time, pressuring them to change the “positionalities” of their minds by getting rid of their righteousness, regret and resentment. He lectured them on perfectionism with regard to attention to detail. Anything less would mean they were just surviving and not maximizing happiness.

In the real world, people tolerate bad customer service and mean corporate cultures because they must; in the ideal world Erhard envisioned– people’s effective, honest communication would help them shed their value judgments in their existence, activities and possessions in a way that would make them happy.

Read the book to learn a wealth of additional details on Erhard’s life and how he came to realize that he was meant to help his customers and clients improve their lives.