Madboy – Bonus Post

This blogger skimmed “Madboy” by Richard Kirshenbaum, published in 2011. This ebook is mostly a name-dropping brag-fest.

Granted, the author does have bragging rights as an adman and did provide numerous tips on acquiring clients and maintaining good client relations, and described what it was like working in the ad industry in the 1980’s and 1990’s. But the first anecdote about a major business decision that resulted in a large financial loss, appeared almost halfway through this book. The author did gloze over a few mini-fails prior to that. However, this blogger thinks a career memoir need not put a happy face on every negative story, as though the author is in a job interview. He should be more introspective. Kirshenbaum seemed a tad insecure, and both he and his wife seemed easily starstruck. This blogger is not impressed that he has met and worked with dozens of celebrities in the last few decades.

The author recounted one amusing anecdote involving indecency during a camera shoot in Mississippi. He also made a few rather unfortunate statements:

  • Witty ads for his agency’s first client mentioned politicians famous in the 1980’s, that he said, “…captured the public’s attention, as it hadn’t seen this kind of creativity in the advertising business before.” Doubtful. There is nothing new under the sun.
  • About social networking: “…where now consumers actually control the conversation about brands and have honest and controversial conversations about a company’s brand preferences.” See https://educationanddeconstruction.com/?p=4180
  • Kirshenbaum believes American consumers are fiercely brand-loyal and “…the rise of social media (Facebook, Twitter, and YouTube) influence them.”  Again, see https://educationanddeconstruction.com/?p=4180

Read the book to learn of some of the big-name people Kirshenbaum met through the years, the campaigns and entities he spearheaded, places to which he traveled, what he learned from whom, and what became of his agency.

The Courage of Strangers

The Book of the Week is “The Courage of Strangers” by Jeri Laber, published in 2002. This autobiography describes the making of a passionate human rights activist.

The author grew up in privileged surroundings in New York City, in the Sunnyside section of Queens, and Jamaica Estates when the wealthy suburban enclave was in its infancy. This was because her Russian father was a multi-skilled home builder with his own business. On the family’s newly-constructed home: “Back in 1936, it was a technological wonder, with central air-conditioning, a built-in room-to-room intercom system, garage doors that opened automatically, and, buried under the steep cobblestone driveway, wires that heated up to melt the snow.”

In the early 1950’s, Laber wanted to study Russian in graduate school, but her father objected partly because it was the McCarthy Era, and because he felt over-education would hurt her chances for marriage. She defied him. In 1954, she got the opportunity to visit Moscow with three other students. Their tour guides tightly restricted their activities, allowing them to visit only tourist sites, and Moscow State University. She recorded her impressions of the people she met, including, “They have replaced God with Lenin and Stalin…These people are healthy and happy, as long as they conform.”

Excuse the cliche, but “The more things change, the more they stay the same.” At that time, there was the “Military-Industrial Complex.” Now there is the “Military-Corporate Complex.” However, world annihilation via nuclear war was the biggest fear in the 1950’s. The continuing increase in global oppression via telecommunications and other underhanded means is the biggest fear in the early 2000’s.

The author was an eyewitness to the different speeds at which different countries threw off their communist yoke, as she visited various countries behind the Iron Curtain in turn. She writes that people in the former Soviet Union had lived under communism for decades longer than their Eastern bloc counterparts. The older ones residing in the latter had known a better quality of life prior to Soviet takeover. “They looked around them and saw corrupt, repressive governments, failing economies, contaminated water, polluted air, alcoholism, and apathy.” The more things change, the more they stay the same.

Read the book to learn of Laber’s career adventures in Eastern Europe, her checkered love life, the difference she made at meetings with top Soviet leaders and others by speaking out against injustice, and Eastern Europe’s radical political and social changes in the 1990’s.

My Mistake

The Book of the Week is “My Mistake” by Daniel Menaker, published in 2013. This is the autobiography of a well-educated Northeastern American male typical for his generation who, born in the 1940’s, entered the publishing profession. However, his mother was exceptional for her generation in that she was an editor at Fortune magazine.

At the then-academically rigorous Swarthmore College, during spring of his senior year, Menaker was “… taking Honors exams– eight three-hour written exams and eight oral exams, all administered by professors from other colleges.” He spent most of his career at The New Yorker, and then switched to Random House about a year after Tina Brown took over the magazine in 1992. He wrote that she halved the quantity of fictional stories appearing in the publication, and employees of both the fiction and nonfiction sections competed with each other in kissing up to her to get their pieces published.

Read the book to learn the details of Menaker’s work, of a traumatic event involving his older brother, and his bout with cancer.

Put On A Happy Face

The Book of the Week is “Put On A Happy Face” by Charles Strouse, published in 2008. This is the career memoir of a Broadway composer.

The most famous shows he wrote for were “Bye Bye Birdie” and “Annie.” Strouse claimed credit for “discovering” Sarah Jessica Parker, who played Annie for a year.

Around 1960, “… there were seven major New York City newspapers, and all the critics came to the opening night unlike today when only the New York Times matters and the critics are invited to different preview performances.” This blogger thinks even the Times is fading in importance, due to radical changes in communications technologies– causing society to become more of a meritocracy– a good thing.

Read the book to learn about Strouse’s early-career struggles, his experiences working with various people (such as Sammy Davis, Jr.) and on various shows (such as “It’s a Bird…It’s a Plane… It’s Superman!” the 1966 Broadway musical) into which he put his heart and soul.

Chasing Chaos

The Book of the Week is “Chasing Chaos:  My Decade In and Out of Humanitarian Aid” by Jessica Alexander, published in 2013. This is the career memoir of an aid worker who found her calling in helping refugees of war, natural disasters and anti-government uprisings.

She interviewed the victims, wrote reports on their living conditions, pushed paper, attended meetings and held meetings, among other bureaucratic tasks– doing two-month to seven-month stints in The Sudan, Rwanda, Sri Lanka, Liberia, Sierra Leone and Haiti. “The martyr complex permeated my psyche, and although I desperately needed a break, I felt negligent when I left.”

In Darfur, the author learned of the pitiful situation in education by visiting a “school,” which consisted of a tent, a blackboard, benches and prayer mats. Teachers who had been working without a salary for two months told her that the ratios: of children to teachers was one hundred and fifty to one; children to notebooks was three to one, and children to lesson books was eight to one.

Alexander recounted a bizarre scene in which airport security left a lot to be desired. “The security men were looking at a blank screen. And the metal detector? It wasn’t plugged in. The airport had no power. But they put on a good show anyway…”

In recent years, Hollywood celebrities’ jumping on the international-charity bandwagon has meant a tremendous boost in the flow of money to various humanitarian causes. People have thus acquired the misguided notion that throwing money at the problems in Third-World countries, or a week-long visit to them during spring break to shovel some dirt in an attempt to rebuild, or donating old clothes to their hapless citizens, is actually what they need or want.

Read the book to learn:

why the author became frustrated and felt powerless when she was stateside again, working at the corporate office of a non-governmental organization (NGO; non-profit humanitarian aid group);

how the media do their part to raise awareness of suffering in the world;

and her course of action when she was forced to choose between her career and her life’s romantic subplot (i.e., settling down in a stable lifestyle as a member of a community).