The Book of the Week is “CNN, The Inside Story” by Hank Whittemore, published in 1990. This volume tells the history of CNN, Cable News Network. The point of CNN was to create an alternative to the then-three networks, ABC, CBS and NBC, that monopolized American TV.
In 1976, Ted Turner owned a company that provided cable TV via satellite, consisting of games of the professional sports teams owned by him, and movies. By the end of the 1970’s his goal was to start a 24-hour cable network of just news. He was like the American president Donald Trump in that “…Turner had set the goal and the deadline and the sense of mission; and now, as he always did, he was putting together the people who knew how to make it happen.” However, the entertainment industry in the United States is a completely different animal from the federal government.
Nevertheless, a headquarters– a previously decrepit structure, gutted and created from scratch– for the new cable channel in Atlanta, had been readied sufficiently to provide minimal functionality in six months. The secretary of Reese Schonfeld, a high executive in the venture, had this to say, “… they had sketched out the whole newsroom one night on the back of a grocery bag…”
Launched in mid-1980, CNN evolved into a “revolving door” station (viewers tuned in periodically to see whether there was breaking news; they didn’t watch it every second) because it had to do things on the cheap and fill 24 hours of airtime every 24 hours. The big three networks practiced cartelizing behavior in order to shut CNN out of information-sharing. So CNN sued all parties involved, not just the networks.
Read the book to learn of what became of CNN, up until the book’s writing.