My Mistake

The Book of the Week is “My Mistake” by Daniel Menaker, published in 2013. This is the autobiography of a well-educated Northeastern American male typical for his generation who, born in the 1940’s, entered the publishing profession. However, his mother was exceptional for her generation in that she was an editor at Fortune magazine.

At the then-academically rigorous Swarthmore College, during spring of his senior year, Menaker was “… taking Honors exams– eight three-hour written exams and eight oral exams, all administered by professors from other colleges.” He spent most of his career at The New Yorker, and then switched to Random House about a year after Tina Brown took over the magazine in 1992. He wrote that she halved the quantity of fictional stories appearing in the publication, and employees of both the fiction and nonfiction sections competed with each other in kissing up to her to get their pieces published.

Read the book to learn the details of Menaker’s work, of a traumatic event involving his older brother, and his bout with cancer.

Handsome Is

The Book of the Week is “Handsome Is” by Harriet Wasserman, published in 1997. It is a memoir of the intertwined careers of the author and Saul Bellow.

Wasserman was Bellow’s literary agent for twenty-five years. She first worked at Russell & Vokening, a literary agency in New York in the 1960’s. Bellow and Bernard Malamud were clients of her bosses, the managing partners. “They were representative of Male Jewish American Novelists at the time when MJANs were the high point of our culture.” In the early 1970’s, the then-big publisher Doubleday offered Bellow “… a two-book contract for two hundred thousand dollars and promised to get [him] a summer house in Spain.” Such were the times.

Wasserman described another aspect of the book industry in her generation. Malamud’s book “The Closing of the American Mind” became a runaway best-seller immediately because a TV, radio and newspaper blitz made it into a blockbuster. “Ten thousand books had been printed, three thousand were in the warehouse, and seven thousand were in the stores.” In 1987, another famous author, Allan Bloom appeared and promoted his book “More Die of Heartbreak” on the TV shows and networks, “…Evans and Novak, Open Mind, ABC, NBC, CBS, PBS, CNN…” but the one show on which he appeared at his own insistence, was Oprah.

Read the book to learn of what became of Wasserman’s bosses– the reason she struck out on her own, how an auctioning off of the longhand notes and other preliminary materials of a Bellow novel fared, Bellow’s love life and families, Wasserman’s philosophy on representing an author who wants to retain separate agents for: a) his backlist and foreign rights, and b) his current works; and many other nostalgic scenes of a bygone era in publishing.

The Astonishing Mr. Scripps

The Book of the Week is “The Astonishing Mr. Scripps” by Vance H. Trimble, published in 1992. This large volume documents the life, among other family members, of Edward Willis Scripps, born in June 1854, the 13th child of James and Julia Scripps. He became the head of the nation’s first newspaper chain by the end of the 19th century.

Prior to journalism, starting at twelve years of age, Scripps was required to assist his father at bookbinding, on the farm and at a sugar mill. He quit school at fifteen. In 1872, after dabbling in a few other ventures, at eighteen, he escaped a life of manual labor to help his 38-year old older brother in the print shop at the Detroit Tribune. The culture was such that journalists had to frequent a bar in order to get good assignments. There was peer pressure to drink.

About five years later, Scripps moved to Cleveland to start another newspaper there. He wanted to sell the paper on the streets, rather than through the customary routes with paperboys. “A newsboy could buy copies wholesale at the pressroom door for half a cent, thus earning fifty cents for each hundred sold.”

The composing room was where the ad and editorial departments had a conflict because advertising copy and news stories competed for space so the one that was typeset second got short shrift at deadline time. Scripps’ paper favored blue collar readers. Its rivals were read by wealthy, industrialist readers. Scripps supported trade unionism and opposed the capitalists. He tried to maximize revenue from subscribers rather than advertisers so he could write what he wanted; he thus didn’t have to print what advertisers told him to.

In 1880, Scripps started yet another newspaper in St. Louis– the Evening Chronicle. A competing paper, the Post Dispatch, was bribing the Chronicle carriers to transfer their route customers to the Post Dispatch. That same year, during the presidential election, the Chronicle’s circulation jumped to 13,000 and afterwards, fell back to 10,000.

In early 1881, when James Garfield was inaugurated U.S. President, Scripps wrote, “Hence we are writing the thing up from home [St. Louis], dating it from Washington and putting big headlines over it. Of course it is fraud, but there is no greater fraud than the doubt whether the country ever had a president with a title honestly acquired.”

The four newspapers were losing money, so in 1888, Scripps formed a “syndicate”– consolidated them– to achieve economies of scale and make them profitable. Nevertheless, he still imposed draconian, petty cost-cutting measures on his employees the following year, such as making reporters pay for work-related costs like transportation, pencils, business cards and promotional copies of the paper.

On the home front, Scripps’ wife had gotten pregnant seven times in twelve years. Four children lived to adulthood.

In 1904, Scripps knew it was a conflict to “… pollute its columns with noxious hucksterism. America’s press would never be truly free and honest until newspapers flatly refused to print any advertising matter at all.” Wealthy merchants could threaten to bankrupt a paper by not advertising. Scripps looked for a city where a paper could stay in business through circulation revenue alone. He thought the paper should be an instrument for fighting oppression and improving quality of life: “… better sanitation, better education, better and healthier and more moral amusements, better homes, better wages, better sermons in our churches, better accommodations on street cars.”

The two conditions required for success with an advertising-free paper are: it must be interesting and have prompt and dependable delivery. But for Scripps, the costs exceeded the profits because he had to pay printers, pressmen, reporters, circulators, rent, utilities, etc. This blogger believes that in the 21st century, many online publications have the aforementioned conditions; however, a third condition includes the fact that readers must be willing to pay for the product.

In 1915, Scripps invested in Max Eastman’s radical weekly “The Masses” – ironically named, because the weekly’s focus was not on the downtrodden, but America’s elite. Eastman’s 22 liberal contributors submitted articles for free. The paper still operated at a loss; circulation was stagnant. There is nothing new under the sun.

Scripps wanted his teenage son Bob to work, saying “I do not want to you to be a simple onlooker and student and critic of life…” Around 1913, Bob had an affair with the wife of his father’s business partner, just like in the movie “The Graduate” (1967). Only, Bob was under 18 years old. There is nothing new under the sun.

Unsurprisingly, Scripps was a cynic. He was “… convinced, rightly or wrongly, that altruism, which is almost universal, is still almost universally a minor motive in a man.”

Read the book to learn the history of the wire services, how the people at the Scripps newspapers coped with local political corruption, how they shaped policy in Washington, survived natural disasters and wars, company power struggles, and the consequences of the Scripps family’s alcoholism.

The Hoax

The Book of the Week is “The Hoax” by Clifford Irving, published 2006.

This is a personal account of an incredibly talented, savvy phony and writer, who, starting in 1969, with a co-conspirator, Dick Suskind, proceeded to write the autobiography of reclusive businessman Howard Hughes; phony, because he had never met Hughes.

McGraw Hill, Irving’s publisher, believed Irving when he told them he had actually spent time with Hughes. McGraw wanted to believe that it was going to produce an exclusive work on a billionaire businessman who, up to that point, had refused to let anyone publicize significant information on his personal life.

Irving and Suskind perpetrated their deception because: trying to get away with preying on the gullibility and greed of the publishing industry was a challenge that would make them feel alive.

Pursuant to the writers’ scheme, the book was “…based on fact and yet we had the freedom and power to infuse fact with the drama of fiction.” The writers did extensive research– spent hours poring over old city telephone directories, old maps, surveys, society columns and classified documents in order to perfectly embody Hughes’ voice in print. When they were concocting anecdotes, they inserted (real) people who were dead because dead people couldn’t sue for libel.

Incidentally, a whole other book could be written on the name for the marital anguish: soul-vomit, that Irving caused his wife with his adulterous behavior– that has so much female appeal on the big screen and in books.

Read the book to learn what was becoming of Irving and Suskind when Irving was heard to say, “You know, I’ve had a lot of experience in this past year burning manuscripts. It takes a long time and it’s not easy.”

The Good Girls Revolt

The Book of the Week is “The Good Girls Revolt” by Lynn Povich, published in 2012. This short ebook discusses what happened when a group of female employees sued Newsweek magazine’s parent company in March 1970, for gender discrimination.

Shortly thereafter, similar litigation followed at other publications– at Time, Inc., Reader’s Digest and various newspapers across the United States. The author briefly describes the historical backdrop before, during and after. One of many cultural phenomena she relates is that the year 1973(!) saw the elimination of classified ads divided into “Help Wanted– Female” and “Help Wanted– Male,” the former of which were mostly for menial and/or low-paying jobs. “Saying you worked at Newsweek was glamorous compared to most jobs available to college-educated women.”

The author says that from the early 1920’s up until the aforementioned lawsuits, periodicals publishers relegated women to dead-end positions. At Newsweek, the vast majority of female employees held the title “researcher”– a fact-checker, who could never become a reporter or editor like, or get paid as much as, the male employees. Besides, many of the men were hired “…as reporters and writers with no prior professional journalistic experience” and most of the female researchers had the same qualifications as they did.

One reason many women did not protest or were not even consciously angry about their situation, is that they were conditioned by the workplace and society in general to comply with gender stereotypes. Four decades ago, women were limited in their opportunities and criticized if they chose a male-dominated career field. They were given to believe they should not aim too high, but stay where they were, because otherwise, they would encounter difficulty.  It became a self-fulfilling prophecy for most of them. Even many women’s colleges at that time had the goal of providing an education with the assumption that a graduate might get a job, but she would quit the workforce when she had children.

Even today, in the American workplace, there is an environment in which women are jockeying for position and power. According to the book, they are less well-liked, the higher up the corporate ladder they climb. The opposite goes for men. In certain aspects of their lives, such as weight-loss groups and fitness, women band together and cheer each other on. But not usually in the workplace.

Read the book to learn about the consequences of the initial legal action, and whether Newsweek’s workplace policies changed when, in 2006(!), three female employees recognized the recurrence of gender discrimination.

Sometimes the Magic Works – Bonus Post

“Sometimes the Magic Works” by Terry Brooks, published in 2003 is an ebook skimmed by this blogger, that provides tips and life lessons for fiction writers who aspire to get published.

In the mid-1970’s, the author got lucky in a unique way with his manuscript whose topic was fantasy; up until then, fantasy was thought to be a poorly-selling fiction category.

Brooks writes that imagination is required for change to happen. “Progress occurs… because we hunger for what might be… looking beyond the possible to the impossible– because what seems impossible to us today becomes commonplace tomorrow.”

Brooks remarks that writers write because they enjoy the creative process and entertaining readers is fulfilling; they do it neither for the money nor the fame. Very few fiction authors become rich and famous nowadays, anyway.

Brooks says the readers are the ones who choose which writers to read, which in turn, determine book sales. In this way, the publishing industry is a democracy. This blogger believes that the American book publishing industry is becoming more democratic every day, due to major cultural changes in the last three decades.

There has been a proliferation of entertainment choices, which for many, has meant reduced time spent reading. Since time is perceived to be so short, people are choosing their books more carefully than previously.

Book distribution channels have expanded from retail outlets, libraries, pass-along value and mail-order to audio tapes, CDs and electronic downloading. Self-publishing– a relatively recent, vast improvement over “vanity publishing,” has increased competition for readers’ attention spans, which are getting shorter by the minute. Enough said.