The Other Side of Me

The Book of the Week is “The Other Side of Me” by Sidney Sheldon, published in 2005. This ebook is Sheldon’s autobiography.

Born Sidney Schechtel in 1917, Sheldon showed a talent for writing at an early age. However, during the Depression, he was forced to work day and night at a series of dead-end, soul-killing jobs, such as courier in a gear factory and coat-check clerk at a hotel. Sheldon was unafraid to approach strangers, and at that time, low-skilled jobs could be obtained in a simple five-minute conversation.

One day, he went to a Chicago radio station to inquire about an amateur talent contest sponsored by a band leader, and by chance, was asked to be the show’s announcer. It was then that he changed his last name to Sheldon, thinking it sounded more show business-y. His excessive talking caused the show to go fifteen seconds overtime, so he was not asked back, but from that experience, he thought he wanted to become a radio announcer.

On another day, he wrote a song with the help of his family’s spinet piano. He went to a hotel to try to sell the song. “In that year, 1936, the major hotels in the country had orchestras in their ballrooms that broadcast [on radio] coast to coast.” He was introduced to a manager at a big-name music publisher who directed him to another hotel with a better-known band leader. Perhaps naively, he never signed a written contract. His song was played and aired, but was never published. He therefore never received a penny in royalties.

Sheldon encountered many more episodes similar to the above, in which he was at the mercy of powerful people who made arbitrary decisions on the use of his creative works– Broadway musicals, screenplays and TV scripts and novels. Read the book to learn more about his bipolar disorder that had a hand in his self-doubt and despair, baseless optimism and persistence, missed opportunities, failures and successes.

The Man Time Forgot

The Book of the Week is “The Man Time Forgot” by Isaiah Wilner, published in 2007.  This ebook tells the history of Time magazine, and contains the biographies of its two original business partners. According to this account, Brit Hadden alone came up with the concept for the magazine, and partnered with Henry Luce to create the publishing company for it.

The concept was to cobble together days-old stories from all the news outlets and retell them in a sassy way, intended to provoke controversy. Hadden believed “Controversy is unrest, and unrest breathes the spirit of progress.” In the mid-1920’s, one could get away with reprinting articles without crediting his sources.

In the nineteen teens, Luce and Hadden had developed a contentious but complementary relationship at the elitist Hotchkiss, a private boarding school in Connecticut, and then continued their teamwork on academic publications at Yale college. There, they competed in a rigorous contest whose prizes consisted of opportunities to work on the school newspaper. They both made the cut.

During WWI, the president of the college allowed academic credit to be given for military courses. In fact, the school became largely a military training ground in the war years. Hadden and Luce availed themselves of training but stayed stateside, although in 1918, President Wilson lowered the age of conscription to 18.

Postwar, consumerism abounded. “As households bought their first automobiles, washing machines and phonographs, companies plastered the streets with billboards.” The public spent its leisure time partaking of magazines, newspapers, books, movies and radio. Sensationalism had become big business.

More and more American residents were able to experience common entertainment. This was advantageous for the ad sales success of Time. When the magazine met its “rate base”– a minimum number of magazines being circulated among the public– it was able to charge more money to its advertisers. Direct mail was a budding advertising outlet for the magazine itself, of which it took full advantage. By the early 1920’s, Time had tens of thousands of readers.

It took several years for Hadden to convince the Post Office to classify Time as a newspaper, affording the national publication faster delivery from its sole office in New York City.

Letters to the editor (some were fictional, concoted by Hadden) was a favorite section of the magazine. The author contends that “Time remained the place to hear the full-throated call of the average American moron, expressing his prejudices with confidence and joy. Subscribers enjoyed reading such letters…”

Sadly, Hadden’s poor health resulted in his untimely death. Until he himself died, Luce was extremely reluctant to concede that Time was Hadden’s idea, and released propaganda making himself and Hadden co-founders. He failed to credit Hadden as the magazine’s true sole creator. Such deception boosted his ego and brought him undeserved honors. Such can be the nature of publishing and public relations.

Al Jaffee’s Mad Life

The Book of the Week is “Al Jaffee’s Mad Life:  A Biography” by Mary-Lou Weisman, published in 2010.

This book describes the life of the oldest of four sons of neglectful parents. Fortunately, that son had a marketable, incredible talent that allowed him to live a decent life as an adult.

When Jaffee was six years old, in 1927, his mother decided to take her sons from Savannah, Georgia, back with her to a shtetl in an increasingly anti-Semitic Lithuania. The family– absent the father, who stayed in the United States, scrounging out a living as a part-time postal worker– went back and forth between their new and old countries a few times, causing emotional upheaval for all involved.

Read the book to learn the details of Jaffee’s unstable childhood and how he parlayed his experience with hardship into a successful career in cartooning.

The Open Door

The Book of the Week is “The Open Door” — David R. Godine, Publisher, 1989.  This slim volume is a compilation of autobiographical passages of 29 writers recounting the context of their enjoyment of reading. Those mostly male English and American writers range from Ben Franklin to Stephen King.

W.B. Yeats relates that at the start of his formal education, his father discouraged him from reading “boys’ papers.” The reason given was that “… a paper, by its very nature, had to be made for the average boy or man and so could not but thwart one’s growth.”

Eudora Welty wanted to be poor, as were the characters in “Four Little Peppers.” She explains, “Trouble, the backbone of literature, was still to me the original property of the fairy tale, and as long as there was plenty of trouble for everybody and the rewards for it were falling in the right spots, reading was all smooth sailing.”

Personal History

The Book of the Week is “Personal History” by Katharine Graham, published in 1997.

The autobiographer was born in June 1917. She grew up in a large, wealthy family, in New York City, Washington, D.C. and Mount Kisco (upstate New York). She attended private schools. At high school dances, “Of course, no boys were allowed so all the girls put on evening dresses and corsages and danced with each other.”

The autobiographer’s father, Eugene Meyer, a business tycoon, purchased the Washington Post in 1932. In 1942, she wed Phil Graham, and took his name. Over the next ten years or so, they had four children (a daughter and three sons) who survived to adulthood. In 1946, her husband was named publisher of the Post. In 1963, she experienced serious personal problems that led to her taking over the paper.

Two of the Post‘s journalists, the infamous Woodward and Bernstein, were the first to seize upon the story of the break-in at the Watergate Hotel (the 1972 campaign headquarters of the Democratic party) by Republican party operatives. Over the next few years, the paper proceeded to reveal the corruption present in the Nixon administration with regard to the president’s reelection and the start of the Vietnam War. The story was extremely complex. The paper was at once courageous and foolish for casting aspersions on the Federal government. For, the Washington Post Company owned television and radio stations, in addition to print publications. These media holdings found themselves the victims of retaliatory action when it came time for the FCC to renew their broadcast licenses.

Lawsuits were launched in connection with the scandals over whether news articles published by the Post, were revealing State secrets that would compromise the national security of the United States. Many people thought the government was simply trying cover up its own embarrassing conduct. As is now evident, the post-Nixon decades saw history repeat itself many times over both in terms of similar scandals and overzealous classification of documents.

There occurred a mid-1970’s debilitating four and a half month strike of the many unions on which the Post had become too dependent through lax management. Before disgruntled workers walked out, some sabotaged the printing presses and thereafter waged a campaign of telephone threats and physical violence on picket-line crossers. Graham got right down in the trenches, moonlighting alongside non-union executives to get the paper out. She also achieved several female “firsts” and provided various examples of how being female subjected her to treatment males would not have experienced.

The Post had its ups and downs through the years.  In early 1991, Graham handed down leadership of the Washington Post Company to one of her sons.