education and deconstruction.com – Page 72

Madboy – Bonus Post

This blogger skimmed “Madboy” by Richard Kirshenbaum, published in 2011. This ebook is mostly a name-dropping brag-fest.

Granted, the author does have bragging rights as an adman and did provide numerous tips on acquiring clients and maintaining good client relations, and described what it was like working in the ad industry in the 1980’s and 1990’s. But the first anecdote about a major business decision that resulted in a large financial loss, appeared almost halfway through this book. The author did gloze over a few mini-fails prior to that. However, this blogger thinks a career memoir need not put a happy face on every negative story, as though the author is in a job interview. He should be more introspective. Kirshenbaum seemed a tad insecure, and both he and his wife seemed easily starstruck. This blogger is not impressed that he has met and worked with dozens of celebrities in the last few decades.

The author recounted one amusing anecdote involving indecency during a camera shoot in Mississippi. He also made a few rather unfortunate statements:

Witty ads for his agency’s first client mentioned politicians famous in the 1980’s, that he said, “…captured the public’s attention, as it hadn’t seen this kind of creativity in the advertising business before.” Doubtful. There is nothing new under the sun.
About social networking: “…where now consumers actually control the conversation about brands and have honest and controversial conversations about a company’s brand preferences.” See https://educationanddeconstruction.com/?p=4180
Kirshenbaum believes American consumers are fiercely brand-loyal and “…the rise of social media (Facebook, Twitter, and YouTube) influence them.” Again, see https://educationanddeconstruction.com/?p=4180

Read the book to learn of some of the big-name people Kirshenbaum met through the years, the campaigns and entities he spearheaded, places to which he traveled, what he learned from whom, and what became of his agency.

Stephen Sondheim

The Book of the Week is “Stephen Sondheim: A Life” by Meryle Secrest, originally published in 1993. This is the biography of a Broadway composer who was born in spring of 1930.

In 1946, when Sondheim was attending Williams College, he was finally accepted to a fraternity on his third attempt. Many fraternities automatically prejudged people who had last names that were perceived as Jewish, and rejected them. Throughout this entire book, there was mention of neither Sondheim’s religious observances, if any, nor of his beliefs. Nevertheless, in the spring of 1948, Sondheim religiously wrote more than twenty musical numbers for a show that parodied the school.

After graduation, Sondheim wrote an entire musical. Oscar Hammerstein, a family friend in his childhood, became his mentor. He taught Sondheim that “an author was not writing to satisfy himself… or even the actors… His main consideration should be how to relate the work to the audience’s experience… if the sympathies of the audience were not engaged, it did not matter how brilliant the work was.” The musical, on the initial draft, was angry and bitter, and had no likeable characters– they were all jerks. This blogger is reminded of various unfunny works of that nature: the plays, “Art” and “Some Americans Abroad” and the TV shows, “Curb Your Enthusiasm” and “The Office.”

On a more entertaining note, Sondheim also invented a board game called “Stardom” in which players have sex with show-business celebrities in order to reach the peak of the social ladder. There were different levels of fame and real properties (like in Monopoly) of stars’ homes. However, a player would regress when an opposing player leaked a rumor of a love affair to a gossip columnist.

Sondheim’s score of West Side Story (both a musical and a movie-musical) became popular largely due to the movie’s expensive ad campaign; people had a chance to get to like it. Absent the making of the movie, the songs would have languished in obscurity.

In 1960, Sondheim bought a house in the Turtle Bay section (East 40’s) of Manhattan, five stories high, for $115,000. It was next door to Katharine Hepburn’s. He and the other creators of “A Funny Thing Happened on the Way to the Forum” learned from producer/director Jerome Robbins that the opening number of a musical is crucial for setting the tone for the whole show, so it must be likeable and indicative of the nature of the show.

At age 29, Sondheim formed his own publishing company in order to make significantly more money than other composers. By age 32, he had three hit Broadway shows under his belt. During his career, he wrote more than eight hundred songs.

Read the book to learn the rest of the intimate details of Sondheim’s life.

Toughing It Out

The Book of the Week is “Toughing It Out” by Claire Reed, published in 2012. This ebook is the autobiography of a “shrinking violet” turned political activist.

Reed was born in Brooklyn, New York in the late 1920’s into a relatively wealthy Jewish family typical for its generation. Her parents cared not a whit for her education, allowing her to miss school to spend time out-of-town with her wealthy friends. Her mother was an especially bad influence, conditioning her to believe that she should simply marry a rich man to have a good life. After the deaths of various of her relatives within a few years, and lacking income-producing skills and self-confidence, she was obliged to get married.

The author illustrates the American mentality of the rich in the immediate Postwar Era through several anecdotes on herself and her sexist husband, who was like her late father. One example involved a fur coat– the material object a wife needed to wear as a symbol of a husband’s ability to provide for his family and of his masculinity.

Read the book to learn how Reed overcame her low-self esteem problem, came to play a vital role in Congresswoman Bella Abzug’s political activities and came into her own as a productive member of society.

Bob Hoffman – Bonus Post

This blogger was reminded of two books by Herschell Gordon Lewis (“Direct Mail Copy That Sells” and “On the Art of Writing Copy”) that contain actual facts and excellent advice, after watching this video:

This blogger thinks the above is well worth watching in its entirety.

[Warning: some language in this video]

Three On A Toothbrush

The Book of the Week is “Three On A Toothbrush” by Jack Paar, published in 1965. This is an autobiographical account of Paar’s adventures in the early days of television. It might be recalled that he hosted “The Tonight Show.” What Paar was learning was embodied in Fred Allen’s prescient quote, that “Everything is for the eye these days– TV, Life [magazine], Look [magazine], the movies. Nothing is just for the mind. The next generation will have eyeballs as big as cantaloupes and no brain at all.”

Paar had some memorable moments during his career. He and a television crew visited the Solomon Islands to meet the native who saved the life of President John F. Kennedy during the “PT109 incident” in WWII. Needless to say, the president had a crack public relations team. During another escapade, Paar drove around Westchester County, New York with a lion in his car.

Read the book to learn more about Paar’s exciting livelihood.

The Courage of Strangers

The Book of the Week is “The Courage of Strangers” by Jeri Laber, published in 2002. This autobiography describes the making of a passionate human rights activist.

The author grew up in privileged surroundings in New York City, in the Sunnyside section of Queens, and Jamaica Estates when the wealthy suburban enclave was in its infancy. This was because her Russian father was a multi-skilled home builder with his own business. On the family’s newly-constructed home: “Back in 1936, it was a technological wonder, with central air-conditioning, a built-in room-to-room intercom system, garage doors that opened automatically, and, buried under the steep cobblestone driveway, wires that heated up to melt the snow.”

In the early 1950’s, Laber wanted to study Russian in graduate school, but her father objected partly because it was the McCarthy Era, and because he felt over-education would hurt her chances for marriage. She defied him. In 1954, she got the opportunity to visit Moscow with three other students. Their tour guides tightly restricted their activities, allowing them to visit only tourist sites, and Moscow State University. She recorded her impressions of the people she met, including, “They have replaced God with Lenin and Stalin…These people are healthy and happy, as long as they conform.”

Excuse the cliche, but “The more things change, the more they stay the same.” At that time, there was the “Military-Industrial Complex.” Now there is the “Military-Corporate Complex.” However, world annihilation via nuclear war was the biggest fear in the 1950’s. The continuing increase in global oppression via telecommunications and other underhanded means is the biggest fear in the early 2000’s.

The author was an eyewitness to the different speeds at which different countries threw off their communist yoke, as she visited various countries behind the Iron Curtain in turn. She writes that people in the former Soviet Union had lived under communism for decades longer than their Eastern bloc counterparts. The older ones residing in the latter had known a better quality of life prior to Soviet takeover. “They looked around them and saw corrupt, repressive governments, failing economies, contaminated water, polluted air, alcoholism, and apathy.” The more things change, the more they stay the same.

Read the book to learn of Laber’s career adventures in Eastern Europe, her checkered love life, the difference she made at meetings with top Soviet leaders and others by speaking out against injustice, and Eastern Europe’s radical political and social changes in the 1990’s.

Jeffrey Sachs

The Book of the Week is “Jeffrey Sachs: The Strange Case of Dr. Shock and Mr. Aid” by Japhy Wilson, published in 2014. This ebook emphatically argues that the highly influential Ivy League economist Jeffrey Sachs has wreaked havoc on at least three nations’ economies in the last thirty years with his non-stop publishing, lecturing and implementation on and of, (in the author’s opinion) delusional, elitist, anti-communist, anti-union schemes; he is, arguably, an economics criminal, so to speak (the counterpart to a war criminal) in that the implementation of his policies caused deaths. As an aside, this blogger disagrees with the author’s spelling of “publically” rather than “publicly.”

Sachs has refused to acknowledge that his “shock therapy” method employed in Bolivia, Russia and Poland was a dismal failure. It was supposed to help them make the transition to capitalism through conferring responsibility for previously government-led distribution of goods and services, to private citizens without warning them of extreme measures to be imposed in accomplishing this. The countries were forced to adopt a model at the far opposite end of the spectrum of the welfare state.

Sachs’ first victim, Bolivia, was experiencing 60,000% inflation and 20% unemployment in the summer of 1985. By 1987, pursuant to Sachs’ plan, a free market had been created, but the costs included a 50% higher unemployment rate and a 40% lower real-wage level. Over the next five years, the mining and industry sectors lost jobs by the tens of thousands.

In Russia, a few powerful wealth owners were already experienced in “managing” assets, so their receiving additional private property– with no laws requiring them to treat their workers in a humane manner– made them even more exploitative. In the early 1990’s, leader Boris Yeltsin became a convert of Sachs. The result was mass corruption. On the other hand, this has helped the United States and other nations with already evolved capitalist systems to maintain their economic dominance in the world. This blogger is not saying such a goal is right or wrong, but merely suggesting that this might have been Sachs’ goal.

Sachs also helped the rich get richer in Uganda, by providing specially chosen farming families with certain resources, such as fertilizer and seeds, in a few villages. The goal was to have those politically connected farmers “… magically combine entrepreneurial self-interest with community spirit, based on a patronizing representation of the deserving poor.” This smacks of a similar kind of mentality in the New York City schools under former Mayor Michael Bloomberg in the early 2000’s, based on the mistaken notion that all students were bound for college. Sachs’ program started charging money for conferring some of its resources, “… which inevitably privileges those with the ability to pay.” Bloomberg imposed various policies (still in effect as of this writing), that inevitably privilege those students who have the ability to pay for private school, and testing and tutoring services. That is just the tip of the iceberg in both cases.

A World Trade Organization conference in Seattle in 2000 was discontinued because “… Suddenly, this orderly world of billionaire philanthropy and elite policymaking was overturned by massive street protests involving unions, NGOs, and activist groups, demanding an end to the global neoliberal agenda of free trade, privatization, and corporate power.”

Read the book to learn of additional outrages associated with Jeffrey Sachs.

The Last Resort

The Book of the Week is “The Last Resort: A Memoir of Zimbabwe” by Douglas Rogers, published in 2010. The author of this extremely suspenseful ebook describes how his landowner-parents fared in the years after the spring of 2000, when Zimbabwean dictator Robert Mugabe ordered that land owned by light-skinned people be taken over by dark-skinned. The author’s family was light-skinned.

This is a lurid story of how the use of three major instruments of power– lawyers, guns and money– did not necessarily play as important a role in his parents’ fate as their history, the relationships they formed and actions they took.

Rogers was a travel writer who had moved out of the country long before. His parents had stayed to defend their property in Mutare, (about 180 miles from Harare) on which, because it was land unsuitable for farming, in 1992 they had built a resort that originally hosted young backpackers in its chalets.

Read the book to learn about:

a) the irreverent goings-on and clientele at the resort through the years,

b) how his father fared in attempting to deal with the lawless, bureaucratic Zimbabwean government, and

c) whether the author’s parents’ dealings with various people– pro-Mugabe (officials, thugs who perpetrated violence against whites, and those who had the government’s permission to move onto the property of the light-skinned) and anti-Mugabe (activists and fighters)– allowed them to survive.

The Snowden Files

The Book of the Week is “The Snowden Files: The Inside Story of the World’s Most Wanted Man” by Luke Harding, published in 2014. This ebook eloquently describes how Edward Snowden became a whistleblower, and the immediate consequences of his actions.

President Barack Obama vowed to curtail intrusive collection of personal data from and on the American people during 2008. A set of policies passed after 9/11, the Patriot Act, originally allowed certain kinds of spying. The goal was to root out terrorists. Instead of curbing the program, Obama authorized the National Security Agency (NSA) of the United States government to become an all-out global spying operation. By 2009, it was collecting metadata from millions of American and English citizens, as well as numerous global government officials, through phone records and email. It teamed up with GCHQ, the United Kingdom’s governmental branch that handles intelligence, and later, elicited customer data from the major U.S. tech companies Google, Facebook, Apple and Microsoft. The NSA and GCHQ “…secretly attached intercepts to the undersea fibre-optic cables that ringed the world.”

However admirable the intentions of government officials might be– thinking they are seeking out evil and preventing incidents of terrorism, their actions are misguided. They might contend that there have been no terrorist attacks on American soil since 9/11, so therefore, the program is working. This erroneous reasoning is like the stupid joke: A man is sitting outside on a city street waving around an odd contraption. Someone walks by and asks him what it is. The man tells them it’s an elephant repellent. He is asked how he knows it’s working. He says, “It must be working. Do you see any elephants around here?”

This blogger believes that the privacy violations– arguably unconstitutional– are a secondary reason why the nature of the NSA’s actions are so dangerous. One major aspect that makes the spying so dangerous is that comprehensive searches can be done on electronic-records literally at the speed of light.

Excuse the cliche, but “Absolute power corrupts absolutely.” Abuse of power is inevitable. For instance, there have been incidents involving the TSA. Throughout history, only bad publicity generated by whistleblowers who have made serious sacrifices– their livelihoods and/or their lives– has stemmed the tide of the evildoing. The same is true with this NSA/GCHQ situation. This ebook likened the spying to the East German Stasi prior to the fall of Communism. This blogger thinks eventually, absent a whistleblower, there would have emerged an individual with the mentality of Stalin or the late U.S. Senator Joseph McCarthy. Fortunately, Snowden found a way to act on the conviction of his beliefs in a mature, if illegal, way. He communicated with the right individuals at The Guardian, “… the third largest newspaper website in the world.”

A minor side effect of the collection of massive amounts of data, even if only a fraction of it is looked at– is that mistakes of honest ineptitude will be made. Lives have been greatly inconvenienced at best, due to the erroneous data in credit records, and those whose names have been mistakenly placed on a “no-fly” list, among various other cluster screw-ups of record-keeping entities.

Read the book to learn of the different media cultures in the U.S. and U.K., and the details of this suspenseful saga.

A Matter of Opinion

The Book of the Week is “A Matter of Opinion” by Victor S. Navasky, published in 2005. This tome details the decades the author has spent working at the more than 150-year old, politically left-wing weekly opinion journal, The Nation.

Typical for a publication of its nature, The Nation, as of the book’s writing, had turned a profit for only three fiscal years of its existence. It is supposed to have for-profit status. During their histories, all such journals that derive most of their revenue from subscribers and a little from advertising, consider becoming a non-profit organization. The major traits of non-profits include: the ability to accept tax-deductible contributions, lower postage costs, and the fact that they are prohibited from endorsing political candidates and are restricted in their lobbying of lawmakers.

The Nation has been a party to various lawsuits in connection with defamation, intellectual property and free speech issues. One of its goals is to expose the truth about the activities of the American government. Navasky wrote, “… claims of national security are all too often a cloak for government lies, cover-ups, and bureaucratic disinformation.” Started in 1979, one suit brought by Harper & Row dragged on for years over The Nation’s releasing a story on President Ford’s pardoning of Richard Nixon prior to the release of Ford’s new book; Harper & Row spent an estimated $250,000, but it was seeking damages of $12,500.

In 1989, the tiny, financially struggling Nation wrote a satirical letter to Time, Inc., the target of hostile corporate takeover offers by Gulf + Western and Paramount with an offer of its own. It said, “… we can do better than Paramount’s $175 per share offer… our plan is to pledge the assets of Time, Inc. as collateral on the loan we take out to buy you so cash will be no problem for us.”

Read the book to learn of Navasky’s stories on all the issues involving the running of an opinion journal in the Twentieth Century, into the early years of the Twenty-First Century.