Shoe Dog

The Book of the Week is “Shoe Dog, A Memoir by the Creator of Nike” by Phil Knight, published in 2016.

Born in 1938 in Portland Oregon, Knight showed irrepressible passion and optimism through years and years of financial losses. He got seed money from his father, and moral support from his mother.

By his mid-twenties, Knight possessed a quality education but still needed to find himself. He did some international traveling with a friend. He learned that Japan made running shoes he could import and sell in the U.S. So in 1964, he partnered with his college track coach– a legend in his social circle- to start a business. At that time, “running wasn’t even a sport.”

Even though he was a pioneer in an evolving industry, he returned to school to become a Certified Public Accountant, just in case the sneaker gig didn’t pan out. He was working around the clock at a full-time accounting job, and nurturing his shoe business. He and later, his employees, personally drove to track meets of schools in western states to meet and sell sneakers to scores of people– coaches, runners, fans.

Banks lending money to businesses at the time did not provide revolving credit facilities– they expected to see solvency. Knight believed in reinvesting every penny of profit into the business– thus generating an endless debt cycle.

He would borrow to purchase more sneakers, sell them, then repeat the process. He had to have competitive sales prices for his products; else they wouldn’t sell against Puma and Adidas. But they were selling like hotcakes. Starting in the mid-1960’s, before he rented a warehouse, he stored the shoes, floor to ceiling, in his bachelor pad. The business was initially named Blue Ribbon and the first shoe model was named Tiger.

At the 1972 Olympics in Munich, eleven Israelis were killed in a terrorist attack. The nation was again mourning yet more deaths, in addition to those of previous years– the Kennedys, Martin Luther King Jr., the Kent State University students, and of course, the tens of thousands in Vietnam. “Ours was a difficult, death-drenched age, and at least once every day you were forced to ask yourself: What’s the point?”

By 1976, Knight had changed his business’s name to Nike Inc. and had factories in New England, Puerto Rico and Taiwan. Unsurprisingly, his family life took a backseat to his workaholic lifestyle.

Read the book to learn of Knight’s interactions with his business partners and their personalities, and the million worries he faced every day in running his business, including products, manufacturing, warehousing, distribution, advertising, retailing, and dealing with lenders, employees, counterfeit goods, etc., etc. etc.; plus, what prompted him to take the company public.

Front Row At the White House

The Book of the Week is “Front Row At the White House, My Life and Times” by Helen Thomas, published in 1999. The cover of this volume hints at a career memoir, but the contents are mostly about other people and topics– namely, U.S. president-related information meant to entertain as much as inform, targeted at female readers.

Born in 1920, Thomas grew up in Detroit in a family of nine children. After earning a bachelor’s degree in English, she hired on at United Press, a news wire service, assisting with radio broadcasts. When men went off to fight WWII, opportunities became available for women in journalism.

However, in the 1950’s, female journalists were forced to form their own press club; for, until 1971, they were banned from the National Press Club. Thomas was president of the women’s group for the 1959-1960 term. In 1975, she was the first woman to be admitted to the Gridiron Club. It is known mostly for having an annual dinner that roasts elective officeholders.

At the very end of 1960, the author was assigned to cover the White House. She did this for 38 years. It appears that she gathered “soft” news until around the Reagan Era, when her male bosses allowed her to do what the men had been doing. Nevertheless, she built a reputation for herself as a hard-hitting reporter (figuratively).

Initially, Thomas interviewed store owners that sold goods and services to Jackie Kennedy, and wrote about Jackie’s children. Acquiring such information was more difficult than it looked, as Jackie actively hid herself and her children from the media. The tabloid gossip during Lyndon Johnson’s administration included Thomas’ scoop on his daughter’s engagement.

Thomas wasn’t allowed to cover serious political issues until the 1980’s. Yet, ironically, here in the double-digit 2000’s, “journalism” has come full circle. The media is allowed to cover whatever they want. Yet, increasingly, in recent decades, they have continued to insult viewers’, readers’ and listeners’ intelligence. There used to be people called journalists who reported facts. And they checked them.

Now there are people on TV reading Teleprompters, on the radio reading scripts, and providing screen-based text stating their opinions on: the first lady’s clothing, the president’s diet, and all manner of comments from narcissistic attention whores on Twitter. Other outlets are commenting on the fact that their competitors are covering this stupid trivia. Ad nauseam.

Anyway, the author rambled on about press secretaries of Kennedy onward. She described the renovations done to the White House and Air Force One, and the food served in them. She also provided a detailed account of a Washington, D.C. busybody who got involved with the Watergate scandal.

Martha Mitchell (the wife of President Richard Nixon’s campaign manager and Justice Department head, John Mitchell) complained that Nixon wanted her husband to take the rap for the coverup. She also knew Nixon was evil and said– this was about a year and a half before it actually happened– the president should resign.  In August 1974, finally vindicated, she went on the talk-show circuit.

Thomas delved into the personal lives of the first ladies, and how they stood by their men. She showed how President Ronald Reagan’s best friends were plausible denial and willful ignorance.

Read the book to learn much more about trivial White House goings-on from JFK to Bill Clinton, but also– a summary of hard political and historical facts on each president’s administration. Perhaps the latter should have become a separate book– as it could be a valuable resource for a unit on American presidents for a high school social studies class.

Winging It!

The Book of the Week is “Winging It!” by Jack Jefford, published in 1981.

Born in 1910, Jefford knew he wanted to be a pilot when he was six years old. By his late teens, he was taking flying lessons with money earned doing odd jobs. During the Depression Era, he lived on the cheap in Denver’s red-light district, renting a room for $3 a week and paying tens of cents for his meals at restaurants.

In May of 1931, Jefford got his first pilot’s private license issued by the Department of Commerce. He was allowed to fly anywhere in the United States and take on passengers, but only for free. The regions where aviation evolved early on included Nebraska, eastern Colorado, eastern Wyoming and Alaska.

Jefford worked for the Goodall Electric Manufacturing Company. His boss attempted to execute a new concept:  audio advertising from an airplane, via “…a microphone, two powerful amplifiers energized by a wind-driven AC generator, and large horn-shaped airborne speakers.” However, it worked too well, and proved to be not only a nuisance to people below, but a safety hazard. So urban areas outlawed that sort of thing.

Anyhow, autumn 1938 saw Alaskan planes get (Morse-code) radios installed. “Prior to the use of radio, no one knew you were in trouble unless you’d been missing for four or five days.” As various industries progressed thanks to aviation, the author helped collect data for weather forecasters in Oklahoma and helped deliver mail in Arkansas. He even saved some lives by rescuing people with medical emergencies.

It wasn’t always smooth soaring, though. In June 1939, Jefford flew an all-wood Lockheed aircraft from Nome to Seattle into a thunderstorm with noise, turbulence, lightning and hail. His boss– owner of Mirow Air Service, an Alaskan air carrier– died in an air crash that was searching for a downed plane.  The charter service employed an operations manager, a mechanic, a radio operator and pilots. The planes in Alaska had skis on the bottom to land in snow. Otherwise, the planes might roll over, sustaining damage to their three propellers, or their cowlings.

Read the book to learn how the author handled an emergency in dense ice-fog on a C-123 plane that had lost use of its elevators, jet power and one of its two engines; plus, learn about many more of his piloting adventures from the 1930’s through the 1970’s.